Quiz and Flashcards: Sociology Chapter 8 Media & Technology

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is media globalization?

The worldwide integration of media through the cross-cultural exchange of ideas.

How has advertising revenue significantly changed in the past few years?

Cable and online revenue have remained greatly unchanged, while newspaper and magazine advertising revenue have fallen greatly.

Which of the following is one of the sides in the net neutrality debate?

Users should pay extra for faster internet service.

All users should have the same internet speed.

Those who provide Internet service should be treated as common carriers. (correct)

Internet service providers should have the right to prioritize their traffic.

What is a negative risk of media globalization?

Governments censoring information for their benefit. Signup and view all the answers

Which of the following is an example of planned obsolescence?

Sarah's iPod breaks just as the newest iPod Nano is being introduced. Signup and view all the answers

What is cyberfeminism?

The application to and promotion of feminism online. Signup and view all the answers

From the functionalist perspective, what is a function of social media?

All of the above. Signup and view all the answers

What is the term for media homogenization?

Homogenization. Signup and view all the answers

What does the digital divide refer to?

The gap between those who have access to technology and those who do not. Signup and view all the answers

Which theorist would be interested in who controls the media?

A conflict theorist. Signup and view all the answers

What does the evolutionary model of technological change entail?

The introduction of new technologies followed by subsequent innovations. Signup and view all the answers

Which sociological perspective sees technology as a tool for expressing wealth?

Symbolic Interactionist. Signup and view all the answers

What term describes someone who loves the latest technology?

Technophile. Signup and view all the answers

What is panoptic surveillance?

A form of constant monitoring in which the observation posts are decentralized. Signup and view all the answers

What is the term for the concentration of mass-media ownership?

Technological imbalance. Signup and view all the answers

What does e-readiness refer to?

The ability to sort through, interpret, and process digital knowledge. Signup and view all the answers

Which of the following is NOT an example of new media?

Barnes and Noble. Signup and view all the answers

What sociological perspective fits concerns about technology reinforcing inequalities?

Conflict. Signup and view all the answers

What is gatekeeping in media?

The power to influence which stories are reported to the public. Signup and view all the answers

What does technological diffusion refer to?

The spread of technology across borders. Signup and view all the answers

Study Notes

Media Globalization

Media globalization involves the worldwide integration of media through cross-cultural exchanges.
It enhances the global flow of ideas and cultural content.

Advertising Revenue Trends

Cable and online advertising revenues remain stable.
Significant decline in newspaper and magazine advertising revenues.

Net Neutrality

Advocates believe internet service providers should act as common carriers.
This means ISPs should not discriminate based on customer or goods.

Risks of Media Globalization

One negative impact is government censorship for self-serving purposes.
Such actions can limit the free flow of information.

Planned Obsolescence

Defined as the practice of designing products to break or require upgrading shortly after release.
Example: An older model iPod breaking just before the launch of a newer model.

Cyberfeminism

Refers to the promotion and application of feminist ideals in online spaces.
Aims to address issues of gender equality in digital contexts.

Social media fulfills diverse functions such as communication, information dissemination, and community building.

Homogenization in Media Reporting

Occurs when multiple media outlets cover the same story, leading to similar narratives.
Example: Political scandals reported uniformly across major news platforms.

Digital Divide

The gap between individuals with access to modern technology and those with outdated resources.
Example: A student from a privileged background being more prepared for college than one from a poorly funded school.

Conflict Theory and Media Control

Conflict theorists analyze who controls media and how dominant social groups influence content perception.
They focus on minimizing the visibility of lower classes and underrepresented races.

Evolutionary Model of Technological Change

Technological advancement often follows an evolutionary pattern with new inventions quickly emerging after predecessors.
Example: The introduction of floppy disks leading to the development of zip drives and flash drives.

Symbolic Interactionism and Technology

This perspective views technology as a means for individuals to showcase wealth and status.
It emphasizes personal interactions shaped by technological access and usage.

Technophiles

Individuals passionate about technology and eager to own the latest gadgets.
Example: Someone who eagerly waits to buy the latest Apple products.

Panoptic Surveillance

Describes a constant monitoring system where observation points are decentralized.
The observed subjects have no direct communication with the observers.

Mass Media Ownership

A concentration of media ownership, where six major corporations control the majority of mass media outlets.
This reflects a technological imbalance within the media landscape.

E-Readiness

Refers to the ability to effectively sort, interpret, and process digital information.
Critical for navigating today's information-rich environments.

New Media Examples

Traditional bookstores like Barnes and Noble do not qualify as new media.
New media is characterized by digital platforms and technologies.

Conflict Perspective on Technology Inequalities

Concerns about social media access highlight inequalities present within and between countries.
This perspective addresses the implications of blocking information and platforms based on governance.

Gatekeeping

The process before social media where powerful networks controlled which news stories were reported.
This significantly shaped public perception and knowledge.

Technological Diffusion

The concept refers to how technology spreads across geographical and cultural borders.
Facilitates global access to innovations and information.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

Test your knowledge on sociology's Chapter 8, which focuses on media and technology. This quiz covers key concepts such as media globalization, advertising revenue changes, and more. Prepare to explore how media shapes our world and influences cultural exchange.

Sociology Chapter 8 Media and Technology

Choose a study mode