Social Research Methodologies Quiz

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Questions and Answers

What is the primary difference between quantitative and qualitative research methodologies?

Quantitative research relies on statistical analysis while qualitative research emphasizes direct observation and analysis of texts (correct)
Quantitative research focuses on understanding social phenomena while qualitative research emphasizes quantifiable evidence
Quantitative research emphasizes generality while qualitative research focuses on contextual subjective accuracy
Quantitative research emphasizes direct observation while qualitative research relies on statistical analysis

What is a common characteristic of most social research methods?

They rely solely on statistical analysis
They are exclusively quantitative in nature
They contain elements of both quantitative and qualitative approaches (correct)
They prioritize generality over contextual subjective accuracy

What does qualitative data analysis often involve?

Quantifying intercoder reliability
Relying solely on statistical analysis
Creating valid and reliable general claims
A structured approach to coding raw data into systematic information (correct)

What is the main emphasis of qualitative research methodologies?

<p>Understanding of social phenomena through direct observation, communication with participants, or analysis of texts (B)</p> Signup and view all the answers