5 Questions
During which period did social psychologists focus on the measurement of attitudes?
1920’s to 1930’s
What is the primary focus of social psychology when studying attitudes?
The direction (positive or negative) of feelings
Which of the following is NOT an example of an attitude object?
A grammatical structure
In the context of social psychology, what is the significance of studying attitudes?
They are pervasive and predict behavior
What was a key topic of study in social psychology during the 1980s and 1990s?
The definition and utility of attitudes
Study Notes
History of Social Psychology
- Focused on studying attitudes, with a brief history that can be divided into three periods:
- 1920s-1930s: Developed methods to measure attitudes
- 1950s-1960s: Explored how to change attitudes
- 1980s-1990s: Focused on understanding what attitudes are and their usefulness
Attitudes
- Defined as a negative or positive feeling towards an object
- Can be directed towards various types of objects, including:
- Nouns (e.g., kittens)
- Verbs (e.g., running)
- Sensory qualities (e.g., colors, odors, textures)
- Concrete objects (e.g., animals, places, foods)
- Abstract concepts (e.g., personality traits, emotions)
- Actions (e.g., drinking alcohol)
- Met态-attitudes (e.g., prejudice towards certain attitudes)
Importance of Studying Attitudes
- Attitudes are pervasive, existing in every part of society and individuals
- They predict behavior
- They shape how we perceive the world
Test your knowledge of social psychology with this quiz covering the basics of attitudes, how attitudes influence behavior, persuasion and attitude change, and the history of attitudes measurement and study methods. Explore the evolution of attitudes research from the 1920s to the 1990s and gain insight into the usefulness and significance of attitudes in social psychology.
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