Podcast
Questions and Answers
During which period did social psychologists focus on the measurement of attitudes?
During which period did social psychologists focus on the measurement of attitudes?
- 1950’s and 1960’s
- 1980s and 1990s
- 1920’s to 1930’s (correct)
- 1970’s
What is the primary focus of social psychology when studying attitudes?
What is the primary focus of social psychology when studying attitudes?
- The direction (positive or negative) of feelings (correct)
- The complexity of attitudes
- The intensity of feelings
- The frequency of attitude expression
Which of the following is NOT an example of an attitude object?
Which of the following is NOT an example of an attitude object?
- A grammatical structure (correct)
- A physical sensation
- A personality trait
- An ideology
In the context of social psychology, what is the significance of studying attitudes?
In the context of social psychology, what is the significance of studying attitudes?
What was a key topic of study in social psychology during the 1980s and 1990s?
What was a key topic of study in social psychology during the 1980s and 1990s?
Flashcards
Attitude Measurement Era
Attitude Measurement Era
A period in social psychology where researchers focused on developing precise ways to measure people's attitudes.
Direction of Attitudes
Direction of Attitudes
The key aspect of attitudes that social psychologists focus on is whether the feeling is positive or negative.
Attitude Object
Attitude Object
Anything that can be the target of an attitude, like a person, object, or idea.
Attitudes and Behavior
Attitudes and Behavior
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Defining and Understanding Attitudes (1980s-1990s)
Defining and Understanding Attitudes (1980s-1990s)
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Study Notes
History of Social Psychology
- Focused on studying attitudes, with a brief history that can be divided into three periods:
- 1920s-1930s: Developed methods to measure attitudes
- 1950s-1960s: Explored how to change attitudes
- 1980s-1990s: Focused on understanding what attitudes are and their usefulness
Attitudes
- Defined as a negative or positive feeling towards an object
- Can be directed towards various types of objects, including:
- Nouns (e.g., kittens)
- Verbs (e.g., running)
- Sensory qualities (e.g., colors, odors, textures)
- Concrete objects (e.g., animals, places, foods)
- Abstract concepts (e.g., personality traits, emotions)
- Actions (e.g., drinking alcohol)
- Met态-attitudes (e.g., prejudice towards certain attitudes)
Importance of Studying Attitudes
- Attitudes are pervasive, existing in every part of society and individuals
- They predict behavior
- They shape how we perceive the world
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Description
Test your knowledge of social psychology with this quiz covering the basics of attitudes, how attitudes influence behavior, persuasion and attitude change, and the history of attitudes measurement and study methods. Explore the evolution of attitudes research from the 1920s to the 1990s and gain insight into the usefulness and significance of attitudes in social psychology.
