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Questions and Answers
What is a key characteristic of social media trends, in terms of their longevity?
Social media trends are often short-lived, with a rapid rise and fall in popularity.
What role do hashtags often play in social media trends?
Hashtags can drive social media trends, especially when used in conjunction with user-generated content or memes.
What type of content is likely to evoke strong emotions and become viral?
Emotional content, which evokes strong emotions such as joy, sadness, or inspiration.
How can social influence contribute to the virality of online content?
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What makes novel content more likely to go viral?
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What is a key factor in creating emotional connections with audiences, leading to virality?
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Provide an example of a social media movement that went viral.
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What type of content is likely to use humor to entertain and engage audiences?
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What is an example of a viral dance craze that spread rapidly through social media?
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Study Notes
Social Media Trends
- Definition: Social media trends refer to the popular topics, hashtags, or conversations that are currently being widely discussed and shared on social media platforms.
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Characteristics:
- Often short-lived, with a rapid rise and fall in popularity
- Can be influenced by current events, pop culture, or celebrity involvement
- Can be driven by user-generated content, hashtags, or memes
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Examples:
- Hashtag challenges (e.g. #IceBucketChallenge)
- Viral dance crazes (e.g. #Floss)
- Social media movements (e.g. #MeToo)
Viral Content
- Definition: Viral content refers to online content that becomes extremely popular and spreads rapidly through social media platforms.
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Characteristics:
- Typically attention-grabbing, entertaining, or thought-provoking
- Often features an element of surprise, humor, or emotion
- Can be in the form of images, videos, articles, or memes
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Types of Viral Content:
- Emotional Content: Evokes strong emotions such as joy, sadness, or inspiration
- Humorous Content: Uses humor to entertain and engage audiences
- Informative Content: Provides unique insights, facts, or knowledge
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Factors Influencing Virality:
- Social influence: Content shared by influencers or celebrities
- Novelty: Unique or unexpected content that stands out from the norm
- Emotional connection: Content that evokes strong emotions or resonates with audiences
Social Media Trends
- Social media trends are popular topics, hashtags, or conversations widely discussed and shared on social media platforms.
- They are often short-lived, with a rapid rise and fall in popularity.
- Current events, pop culture, or celebrity involvement can influence social media trends.
- User-generated content, hashtags, or memes can drive social media trends.
- Examples of social media trends include hashtag challenges (e.g. #IceBucketChallenge), viral dance crazes (e.g. #Floss), and social media movements (e.g. #MeToo).
Viral Content
- Viral content is online content that becomes extremely popular and spreads rapidly through social media platforms.
- Viral content is typically attention-grabbing, entertaining, or thought-provoking.
- It often features an element of surprise, humor, or emotion.
- Viral content can be in the form of images, videos, articles, or memes.
- There are three types of viral content: emotional, humorous, and informative.
- Emotional content evokes strong emotions such as joy, sadness, or inspiration.
- Humorous content uses humor to entertain and engage audiences.
- Informative content provides unique insights, facts, or knowledge.
- Factors influencing virality include social influence, novelty, and emotional connection.
- Social influence refers to content shared by influencers or celebrities.
- Novelty refers to unique or unexpected content that stands out from the norm.
- Emotional connection refers to content that evokes strong emotions or resonates with audiences.
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Description
Explore the characteristics and examples of popular topics on social media, including hashtag challenges and viral content. Learn how they emerge and fade away quickly.
