Social Media Marketing Week 1 & 2

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Questions and Answers

Which key role is responsible for analyzing social media data?

Community Manager

Social Media Manager

Content Creator

Social Data Analyst (correct)

What is NOT a component of SMART objectives?

Time-Bound (correct)

Measurable

Specific

Achievable

Which term best describes the reason customers should choose your product or service over competitors?

Vision

Target Audience

Mission

Value Proposition (correct)

Which role in a social media team is primarily tasked with managing public relations?

PR Specialist Signup and view all the answers

What aspect of a social media calendar should be prioritized for effective planning?

Frequency of postings Signup and view all the answers

In defining a target audience, which characteristic is least relevant?

Industry trends Signup and view all the answers

What is the meaning of 'Achievable' in the context of SMART objectives?

Realistic compared to available resources Signup and view all the answers

Which of the following contributes to the design of social media posts?

Target Audience Signup and view all the answers

Which force in Porter’s 5 Forces framework refers to the degree of competition among existing firms?

Competition/Rivalry Signup and view all the answers

Which of the following is NOT one of the 5S's of Digital Marketing?

Satisfy Signup and view all the answers

Which factor in the PESTLE analysis deals with government regulations and political stability?

Political Factors Signup and view all the answers

What does the 'Save' in the 5S's of Digital Marketing refer to?

Reducing costs for consumers Signup and view all the answers

Which component of the SWOT analysis reflects internal capabilities and resources?

Strengths Signup and view all the answers

The 'Bargaining Power of Suppliers' in Porter’s 5 Forces indicates what?

The influence suppliers have over the price and supply of goods Signup and view all the answers

Which of the following factors is included in the PESTLE analysis?

Technological Factors Signup and view all the answers

What does 'Threat of Substitutes' refer to in Porter’s analysis?

The likelihood of customers finding alternative products Signup and view all the answers

What is the primary role of a Social Media Manager?

Defining strategy and leading the team Signup and view all the answers

Which component is NOT included in a Social Media Calendar?

Target audience Signup and view all the answers

What is the role of a Community Manager in a social media context?

Building community and managing audience engagement Signup and view all the answers

Which of the following best describes a Blue Ocean Strategy?

Creating a new market space that is uncontested Signup and view all the answers

What should be included in the mission statement of an organization?

A concise statement detailing what the organization does and benefits offered Signup and view all the answers

The role of a PR Specialist primarily involves which of the following?

Handling PR communications and events Signup and view all the answers

Which team member is responsible for interpreting data and measuring ROI?

Social Data Analyst Signup and view all the answers

What is a key trait that should be considered when designing social media posts?

Incorporating high-resolution images and educational content Signup and view all the answers

What factors should be considered in a SWOT analysis as weaknesses?

Areas where we can improve Signup and view all the answers

In a Blue Ocean Strategy, what best describes a Red Ocean?

A highly competitive market with intense rivalry Signup and view all the answers

Which factor does NOT fall under technological changes affecting industries?

Employment laws Signup and view all the answers

What is a key question to identify opportunities in a SWOT analysis?

What gaps exist in the market? Signup and view all the answers

Which of the following best describes external factors in legal considerations for businesses?

Safety regulations and consumer protection laws Signup and view all the answers

What is a key component of a value proposition?

The primary reason a product is best suited for its target audience Signup and view all the answers

Which of the following is NOT one of the SMART objectives?

Miscellaneous Signup and view all the answers

What does the 'Sizzle' aspect of digital marketing focus on?

Strengthening the brand with unique experiences Signup and view all the answers

Which force identifies the need for companies to differentiate themselves?

Competition/Rivalry Signup and view all the answers

Which of the following factors is NOT included in the PESTLE analysis?

Employee Satisfaction Signup and view all the answers

What effect has the internet had on barriers to entry for new companies?

It has lowered startup costs, making entry easier. Signup and view all the answers

What does the buyer's bargaining power in the micro environment refer to?

Buyers' ability to negotiate lower prices due to more options Signup and view all the answers

Which economic factor is likely to affect pricing strategies?

Inflation and interest rates Signup and view all the answers

Study Notes

Week 1

Social media definition: Digital channels for creating communities and sharing information.
Old advertising methods: Posters, flyers, newspapers, magazines, signage, word of mouth, direct mail.
Social media calendar: Overview of upcoming posts, including date, time, platform, designs, captions, links, and tags.
Post design tips: Simple, high-resolution images, short videos, polls, educational content, and promotions.
Target audience: Includes parents, students, teachers, NGOs, and more.

Week 2

Key team roles and responsibilities (Winning Team):
- Social Media Manager: Leads, coordinates, monitors content success, handles paid advertising.
- Content Creator: Develops creative content, handles multimedia tasks.
- Social Data Analyst: Interprets data to ensure strategies align with key performance indicators (KPIs), measures ROI, and recommends adjustments.
- Community Manager: Manages audience engagement, builds community, escalates major issues.
- PR Specialist: Enhances brand presence, handles PR communications, events, and crisis management.

Week 3

Goals and objectives:
- Mission: Concise statement of organization's purpose, audience, and benefits. Example; Amazon's mission: "Serve consumers through online and physical stores and focus on selection, price, and convenience."
- Vision: Forward-thinking statement of the company's aspirations in 5-10 years. Example; Amazon's vision: "To be Earth's most customer-centric company."
- Value proposition: Highlights the key reason a product or service is best for its target audience. Communicated directly through marketing.
SMART Objectives:
- Specific, Measurable, Achievable, Realistic, Timely

Week 4

The 5S's of Digital Marketing:
- Sell, Serve, Speak, Save, Sizzle
Micro environment - Porter's 5 Forces (competition, barriers to entry, buyer's bargaining power, threat of substitutes, bargaining power of suppliers)
Macro environment - PESTLE Analysis (Political, Economic, Social, Technological, Legal, Environmental factors)
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Blue Ocean Strategy: A market space free of competition, created through innovation. Companies provide unique value, making competition irrelevant and opening up new growth opportunities.
Red Ocean Strategy: A highly competitive market with limited demand, leading to lower profits.

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Description

This quiz covers key concepts in social media marketing from the first two weeks of the course. It includes definitions, advertising methods, post designs, and essential team roles for effective social media management. Test your understanding of how to engage target audiences and create impactful content.