Social Media Marketing Week 1 & 2

Social media refers to online platforms that facilitate communication and interaction among users.

Traditional ways of promoting products or services before social media.

A tool to plan and schedule social media posts in advance.

Suggestions for creating visually appealing and engaging social media posts.

The specific group of people a business wants to reach with its social media marketing.

Person responsible for managing a company's social media presence.

Individual who produces the content for social media platforms, such as text, images, and videos.

Person who analyzes social media data to understand audience behavior and trends.

Individual who builds and maintains relationships with followers on social media.

Person who manages a company's public relations efforts, often including social media.

A company's core purpose and reason for existing.

A company's long-term aspirations and desired future state.

The value a company offers to its customers, often highlighted on social media.

Specific, Measurable, Achievable, Realistic, and Time-bound goals.

Clearly defined and well-articulated objectives.

Objectives that can be tracked and measured using data.

Objectives that are realistic to attain within a given time.

Objectives that are not too ambitious or impractical.

A framework for digital marketing focusing on selling, serving, speaking, saving & sizzle.

Generating leads, closing deals, achieving sales goals in digital marketing.

Meeting customer needs after sale with excellent customer service strategies.

Communicating your brand's message and value effectively in digital channels.

Optimizing expenses and promoting cost-efficiency in digital marketing.

Creating engaging content and experiences to stand out and grow brand perception.

A model analysing competitive forces within an industry.

Intensity of competition among existing firms within an industry.

Obstructions making it hard for new firms to enter an industry.

Power of customers to influence prices and terms in an industry.

Risk that customers switch to alternative products or services.

Influence of suppliers on pricing and availability in an industry.

Framework analysing macro-environmental factors impacting a business.

Framework for analysing internal strengths & weaknesses, and external opportunities & threats.

Digital channels for creating communities and sharing information.

Posters, flyers, newspapers, magazines, signage, word of mouth, direct mail.

Overview of upcoming posts including date, time, platform, designs, captions, links, and tags.

Simple, high-resolution images, small videos, polls, educational content, and promotions.

Includes parents, students, teachers, NGOs, and more.

Leads the team & defines strategy, coordinates efforts & monitors content success, handles paid advertising.

Develops engaging content, tracks trends & handles multimedia tasks (design, video, copywriting).

Interprets data & measures ROI, recommends adjustments.

Manages audience engagement, builds a community & escalates major issues.

Enhances brand presence across channels & handles PR communications, events, crisis management.

Concise statement detailing what an organization does, its audience, and benefits.

Forward-thinking statement outlining company aims in 5-10 years.

Creating uncontested market space instead of competing in existing markets.

Existing market space where competitors are already competing.

Uncontested market space

Areas where the company is less strong compared to others.

Favorable conditions or conditions conducive to the company's growth and expansion.

External factors that could negatively impact the company's success.

A strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

Internal aspects of a business that are advantages compared to competitors.

Internal aspects of a business needing improvement when compared to competitors.

External factors that can help a business grow.

External factors that could harm a business.

Highly competitive market with limited demand, often leading to price wars.

Uncontested market space, created through innovation and unique value.

Technology's impact on industries and consumer behavior.

Laws and regulations governing business practices.

Physical environment impacting industries (e.g., climate, tourism, agriculture).

To be Earth's most customer-centric company

Reason a product/service is best for its target audience

Specific, Measurable, Achievable, Realistic, Timely objectives

Targeting a particular area for improvement in a goal

Quantifying progress towards a goal

Attainable goals based on resources

Attainable results with available resources

Includes a timeline for expected results

Increase in sales through expanded reach, more products, and better pricing

Adding value through benefits, customer feedback, and resources

Stronger customer connections through live chats, forums, and monitoring

Reduce costs through automation, self-service, and digital communication

Strengthen brand image through unique experiences, engaging content, and building community

Internet makes products similar, so companies differentiate themselves

Internet lowers startup cost, but established companies have advantages

More options for buyers mean lower prices, especially with high supply

Internet speeds up new alternatives, so companies must protect market share

More choices for customers reduce supplier power

Government rules and policies impact industries

Economic conditions affect pricing and supply/demand

Demographics, culture, and lifestyle choices influence buying