Podcast
Questions and Answers
What is the primary function of social publishing sites?
What is the primary function of social publishing sites?
- To act solely as a platform for commercial content.
- To limit content creators' exposure to a select audience.
- To restrict content based on traditional publishing models.
- To provide a digital space for content dissemination while fostering audience interaction. (correct)
Which statement best describes the core principle of content marketing?
Which statement best describes the core principle of content marketing?
- To develop and share content only for attracting a diverse audience.
- To create and distribute content solely aimed at maximizing profit.
- To strategically craft and distribute consistent, valuable and relevant content to attract and retain a specific audience and prompt customer action. (correct)
- To generate any form of content as long as it is seen by many people.
What is the primary purpose of brands using selfies in marketing?
What is the primary purpose of brands using selfies in marketing?
- To gather demographic data from users' profiles.
- To highlight residual online activity and presence (correct)
- To showcase the quality of phone cameras.
- To demonstrate product versatility in different settings.
Which of the following is NOT explicitly mentioned as a type of content?
Which of the following is NOT explicitly mentioned as a type of content?
What does the social media customer journey 'Vision' touchpoint primarily denote?
What does the social media customer journey 'Vision' touchpoint primarily denote?
What distinguishes effective branded content, according to the content?
What distinguishes effective branded content, according to the content?
Which of the following motivations for social media activity aligns with the desire for psychological closeness?
Which of the following motivations for social media activity aligns with the desire for psychological closeness?
Which of the following is considered a type of authentic content, specifically when referring to online content?
Which of the following is considered a type of authentic content, specifically when referring to online content?
In the context of social media engagement with brands, what does 'remuneration' primarily relate to?
In the context of social media engagement with brands, what does 'remuneration' primarily relate to?
Which of the following best defines the 'Empowerment' motivation for brand-related social media use?
Which of the following best defines the 'Empowerment' motivation for brand-related social media use?
What kind of appeal does 'Entertainment' represent when examining brand outcomes on social media?
What kind of appeal does 'Entertainment' represent when examining brand outcomes on social media?
How is the 'Validation' touchpoint best characterized within the described social media customer journey?
How is the 'Validation' touchpoint best characterized within the described social media customer journey?
In the context of social media activities, what does 'personal utility' primarily refer to?
In the context of social media activities, what does 'personal utility' primarily refer to?
Which brand is most likely to partner with a 'Gaming Hero' influencer?
Which brand is most likely to partner with a 'Gaming Hero' influencer?
A social media influencer who primarily shares workout routines and stretching tips aligns with which archetype?
A social media influencer who primarily shares workout routines and stretching tips aligns with which archetype?
If a brand aims to collaborate with an influencer who creates a narrative across journeys, which archetype fits best?
If a brand aims to collaborate with an influencer who creates a narrative across journeys, which archetype fits best?
Which brand is LEAST likely to collaborate with a 'Fashionista Coach'?
Which brand is LEAST likely to collaborate with a 'Fashionista Coach'?
What is the first step in strategic planning?
What is the first step in strategic planning?
A brand launching a new line of cosmetics is most likely to be interested in partnering with an influencer that has which archetype?
A brand launching a new line of cosmetics is most likely to be interested in partnering with an influencer that has which archetype?
What does a comprehensive marketing plan detail?
What does a comprehensive marketing plan detail?
An influencer focuses on creating content that gives helpful advice on cooking. Which archetype does this person best align with?
An influencer focuses on creating content that gives helpful advice on cooking. Which archetype does this person best align with?
What are the three key activities that define the 'Social Community' zone of social media?
What are the three key activities that define the 'Social Community' zone of social media?
Which of the following is NOT considered a significant dimension for characterizing social networking sites?
Which of the following is NOT considered a significant dimension for characterizing social networking sites?
What term best describes social network sites that focus on a specific hobby, interest, or characteristic?
What term best describes social network sites that focus on a specific hobby, interest, or characteristic?
What is often required by social network sites to track users and for marketing purposes?
What is often required by social network sites to track users and for marketing purposes?
In the context of social network sites, what is considered the 'currency' of engagement?
In the context of social network sites, what is considered the 'currency' of engagement?
According to the content, how do brands use engagement on social media to create self-ideals?
According to the content, how do brands use engagement on social media to create self-ideals?
What type of media options can brands leverage in the Social Community Zone?
What type of media options can brands leverage in the Social Community Zone?
What does it mean for a brand to act as a 'node' in a social network's social graph?
What does it mean for a brand to act as a 'node' in a social network's social graph?
Which of the following best describes 'privacy salience'?
Which of the following best describes 'privacy salience'?
Which of the following is NOT identified as a component of 'privacy' in the provided text?
Which of the following is NOT identified as a component of 'privacy' in the provided text?
What primary characteristic defines an online community according to the text?
What primary characteristic defines an online community according to the text?
What is the main characteristic of 'social network sites' as described in the text?
What is the main characteristic of 'social network sites' as described in the text?
What does 'network effect' primarily refer to within the context of an online community?
What does 'network effect' primarily refer to within the context of an online community?
In the context of social network theory, what is defined as 'ties'?
In the context of social network theory, what is defined as 'ties'?
What is 'flow' in the context of social network theory, according to the text?
What is 'flow' in the context of social network theory, according to the text?
What concept describes the rapid spread of content through a social network?
What concept describes the rapid spread of content through a social network?
Which objective below is NOT a typical goal of social publishing for B2B or B2C?
Which objective below is NOT a typical goal of social publishing for B2B or B2C?
Which of the following is NOT typically considered a content type in marketing strategies?
Which of the following is NOT typically considered a content type in marketing strategies?
According to the content, what is the most popular type of pillar content?
According to the content, what is the most popular type of pillar content?
What is the primary characteristic of a glossary article?
What is the primary characteristic of a glossary article?
What is the primary purpose of a 'theory' article in content marketing?
What is the primary purpose of a 'theory' article in content marketing?
Which of these is NOT a typical paid promotion method for social content?
Which of these is NOT a typical paid promotion method for social content?
According to the content, what is the first stated goal of social publishing?
According to the content, what is the first stated goal of social publishing?
Based on the content, what publication vehicle is NOT mentioned as a place marketers might distribute content?
Based on the content, what publication vehicle is NOT mentioned as a place marketers might distribute content?
Which of the following best describes the primary function of social commerce?
Which of the following best describes the primary function of social commerce?
What is the main distinction between 'social shopping' and traditional e-commerce?
What is the main distinction between 'social shopping' and traditional e-commerce?
Which of the following is considered a 'hedonic' buying motivation in social commerce?
Which of the following is considered a 'hedonic' buying motivation in social commerce?
What drives the 'utilitarian' aspect of a customer's shopping motivations?
What drives the 'utilitarian' aspect of a customer's shopping motivations?
Which of the following is the first step in the customer decision-making process according to the provided content?
Which of the following is the first step in the customer decision-making process according to the provided content?
Which social commerce tool is LEAST likely to be used during the 'Information Search' phase of the consumer purchase journey?
Which social commerce tool is LEAST likely to be used during the 'Information Search' phase of the consumer purchase journey?
A consumer actively seeks out negative reviews during the post-purchase evaluation process. According to the text, what is their MOST likely motivation for this action?
A consumer actively seeks out negative reviews during the post-purchase evaluation process. According to the text, what is their MOST likely motivation for this action?
Which of the following does NOT represent a best practice for a brand’s social approach, according to the content?
Which of the following does NOT represent a best practice for a brand’s social approach, according to the content?
What is the PRIMARY aim of providing tools to make it easier for people to share their opinions about a product?
What is the PRIMARY aim of providing tools to make it easier for people to share their opinions about a product?
When relying on 'social proof', which is the MOST influential factor?
When relying on 'social proof', which is the MOST influential factor?
Which of the following best exemplifies the 'reciprocity' influence principle?
Which of the following best exemplifies the 'reciprocity' influence principle?
Which social commerce tool would MOST LIKELY be utilized during the 'Purchase' phase?
Which social commerce tool would MOST LIKELY be utilized during the 'Purchase' phase?
A consumer is influenced to purchase a product because they believe it is in short supply. This is an example of which psychological influence?
A consumer is influenced to purchase a product because they believe it is in short supply. This is an example of which psychological influence?
Which best describes when a consumer experiences a state of cognitive dissonance?
Which best describes when a consumer experiences a state of cognitive dissonance?
According to the content, what percentage of consumers read 1-10 reviews before making their purchase?
According to the content, what percentage of consumers read 1-10 reviews before making their purchase?
Approximately how many social media platforms does the average internet user engage with monthly?
Approximately how many social media platforms does the average internet user engage with monthly?
Which of the following best encapsulates the concept of the 'omnisocial world'?
Which of the following best encapsulates the concept of the 'omnisocial world'?
Within the social media zones described, which zone is primarily characterized by activities such as sharing, socializing, and conversing?
Within the social media zones described, which zone is primarily characterized by activities such as sharing, socializing, and conversing?
Which platform is NOT identified among the top most used social media platforms?
Which platform is NOT identified among the top most used social media platforms?
What is the approximate average time that internet users dedicate to social media daily?
What is the approximate average time that internet users dedicate to social media daily?
In the context of social media zones, which zone primarily focuses on the interactive aspects of relationship building and maintenance?
In the context of social media zones, which zone primarily focuses on the interactive aspects of relationship building and maintenance?
Which social media zone is characterized by the production and distribution of content, bypassing traditional gatekeepers?
Which social media zone is characterized by the production and distribution of content, bypassing traditional gatekeepers?
Which of the following best defines 'social shopping' within the realm of social commerce?
Which of the following best defines 'social shopping' within the realm of social commerce?
Which social media zone is most closely associated with providing pleasure and enjoyment through events, performances, and activities?
Which social media zone is most closely associated with providing pleasure and enjoyment through events, performances, and activities?
What is the primary function of forums within the Social Community zone of social media?
What is the primary function of forums within the Social Community zone of social media?
Which of the following is a key characteristic of 'wikis' in the Social Community zone?
Which of the following is a key characteristic of 'wikis' in the Social Community zone?
How do micro-sharing sites differ from blogs within the Social Publishing zone?
How do micro-sharing sites differ from blogs within the Social Publishing zone?
Which of these accurately describes the characteristic of social media marketing?
Which of these accurately describes the characteristic of social media marketing?
Which of the following best describes the relationship between social commerce and e-commerce?
Which of the following best describes the relationship between social commerce and e-commerce?
What is the key element that distinguishes 'social shopping' from other forms of consumer activity?
What is the key element that distinguishes 'social shopping' from other forms of consumer activity?
Which of these scenarios is most aligned with a 'hedonic' shopping motivation?
Which of these scenarios is most aligned with a 'hedonic' shopping motivation?
What is the primary emphasis of a 'utilitarian' motivation in the context of shopping?
What is the primary emphasis of a 'utilitarian' motivation in the context of shopping?
What is the initial step a consumer typically undertakes in the decision-making process when making a purchase?
What is the initial step a consumer typically undertakes in the decision-making process when making a purchase?
Which of the following social commerce tools is most directly associated with the 'Information Search' stage of the customer decision-making process?
Which of the following social commerce tools is most directly associated with the 'Information Search' stage of the customer decision-making process?
According to the content, what method is most likely to be utilized during the 'Evaluation of Alternatives' stage of the purchasing process?
According to the content, what method is most likely to be utilized during the 'Evaluation of Alternatives' stage of the purchasing process?
Which of the following best exemplifies 'participatory' social commerce?
Which of the following best exemplifies 'participatory' social commerce?
If a company aims to encourage post-purchase engagement, which of the following tactics would be MOST effective according to the content?
If a company aims to encourage post-purchase engagement, which of the following tactics would be MOST effective according to the content?
What percentage of consumers are reported to read reviews prior to making a purchase decision, according to the content?
What percentage of consumers are reported to read reviews prior to making a purchase decision, according to the content?
Which of the following practices is NOT encouraged for brands seeking to maintain a positive social media presence?
Which of the following practices is NOT encouraged for brands seeking to maintain a positive social media presence?
Which of the following best illustrates the concept of 'social proof' in influencing consumer behavior?
Which of the following best illustrates the concept of 'social proof' in influencing consumer behavior?
According to the content, what is 'thin-slicing' in the context of consumer behavior?
According to the content, what is 'thin-slicing' in the context of consumer behavior?
A brand leverages scarcity by promoting a limited-edition product, which influence factor is this employing?
A brand leverages scarcity by promoting a limited-edition product, which influence factor is this employing?
According to the content, which of the following concepts best describes the discomfort felt when a customer's actions contradict their beliefs?
According to the content, which of the following concepts best describes the discomfort felt when a customer's actions contradict their beliefs?
What is a key element of a 'social network site' according to the text?
What is a key element of a 'social network site' according to the text?
What does 'flow' refer to within social network theory?
What does 'flow' refer to within social network theory?
What is a 'meme' in the context of going viral?
What is a 'meme' in the context of going viral?
What does the concept of 'object sociality' refer to?
What does the concept of 'object sociality' refer to?
What is the effect of the 'presence' characteristic in online interaction?
What is the effect of the 'presence' characteristic in online interaction?
What is highlighted about negative 'word of mouth' in the text?
What is highlighted about negative 'word of mouth' in the text?
What is the primary role of a 'cyberplace' in online communities?
What is the primary role of a 'cyberplace' in online communities?
In the context of social media, what does 'influence impression' primarily refer to?
In the context of social media, what does 'influence impression' primarily refer to?
What behavior is NOT considered a negative online interaction?
What behavior is NOT considered a negative online interaction?
Which of the following does NOT directly contribute to building online social capital?
Which of the following does NOT directly contribute to building online social capital?
What type of tie is characterized by superficial experiences or limited connections?
What type of tie is characterized by superficial experiences or limited connections?
Which of the following describes 'bridging' social capital?
Which of the following describes 'bridging' social capital?
An influencer is described as someone who is an activist, connected, impactful and a trendsetter. Which of the below best completes this list?
An influencer is described as someone who is an activist, connected, impactful and a trendsetter. Which of the below best completes this list?
A brand looking for an influencer to promote health and wellness products would most likely partner with which influencer archetype?
A brand looking for an influencer to promote health and wellness products would most likely partner with which influencer archetype?
Which influencer archetype is most associated with creating comedic content with online friend groups?
Which influencer archetype is most associated with creating comedic content with online friend groups?
According to the maturity phases of social media marketing, what is the primary characteristic of the 'trial' phase?
According to the maturity phases of social media marketing, what is the primary characteristic of the 'trial' phase?
What is the primary focus of the transition phase in social media marketing maturity?
What is the primary focus of the transition phase in social media marketing maturity?
What is NOT a process for strategic social media marketing?
What is NOT a process for strategic social media marketing?
What does a formalized marketing plan detail?
What does a formalized marketing plan detail?
What distinguishes a brand with a mature social media presence from one that doesn't?
What distinguishes a brand with a mature social media presence from one that doesn't?
What does the phase 'transition' describe in the context of social media marketing maturity?
What does the phase 'transition' describe in the context of social media marketing maturity?
Which of the following best describes how social norms are created and sustained?
Which of the following best describes how social norms are created and sustained?
Which of these is NOT a factor that determines online social capital?
Which of these is NOT a factor that determines online social capital?
What is the primary purpose of a strategic plan in social media marketing?
What is the primary purpose of a strategic plan in social media marketing?
Which of the following best describes the 'competitive parity method' in social media marketing?
Which of the following best describes the 'competitive parity method' in social media marketing?
In the context of social media marketing, what is the purpose of a 'positioning statement'?
In the context of social media marketing, what is the purpose of a 'positioning statement'?
What does the concept of 'brand experience' primarily encompass in social media?
What does the concept of 'brand experience' primarily encompass in social media?
Why is it important for organizations to have a social media policy?
Why is it important for organizations to have a social media policy?
What is a 'center of excellence model' for social media management?
What is a 'center of excellence model' for social media management?
Which of the following best describes the 'culture' aspect within the framework for strategic social media marketing?
Which of the following best describes the 'culture' aspect within the framework for strategic social media marketing?
In strategic social media planning, what does the 'governance' aspect primarily focus on?
In strategic social media planning, what does the 'governance' aspect primarily focus on?
How is 'audience specialization' best defined in the context of social networking sites?
How is 'audience specialization' best defined in the context of social networking sites?
What is the primary goal of activities in the Social Community Zone?
What is the primary goal of activities in the Social Community Zone?
Which of the following is a key consideration when selecting a social media mix?
Which of the following is a key consideration when selecting a social media mix?
What is the primary reason it's important to define metrics when executing a social media campaign?
What is the primary reason it's important to define metrics when executing a social media campaign?
What does the 'objective-task method' primarily consider when allocating social media resources?
What does the 'objective-task method' primarily consider when allocating social media resources?
What is typically the first action that should happen within any social media planning process?
What is typically the first action that should happen within any social media planning process?
What does the concept of 'social objects' mean in relation to social networking?
What does the concept of 'social objects' mean in relation to social networking?
What best describes the function of vertical networks in social networking sites?
What best describes the function of vertical networks in social networking sites?
What is often required by social network sites for user management?
What is often required by social network sites for user management?
Which term describes the emotional bond a fan has with a brand?
Which term describes the emotional bond a fan has with a brand?
What does brand participation with consumers primarily achieve?
What does brand participation with consumers primarily achieve?
What is the significance of the 3M Model for brand engagement?
What is the significance of the 3M Model for brand engagement?
How do brands typically establish their presence in social media communities?
How do brands typically establish their presence in social media communities?
Which advertising type is embedded into the platform's native look and feel?
Which advertising type is embedded into the platform's native look and feel?
What is a major goal of content marketing?
What is a major goal of content marketing?
Which of the following is NOT a type of content mentioned in the various content types?
Which of the following is NOT a type of content mentioned in the various content types?
Which type of article is considered the most popular type posted according to analysis?
Which type of article is considered the most popular type posted according to analysis?
What aspect is crucial for both Search Engine Optimization (SEO) and Social Media Optimization (SMO)?
What aspect is crucial for both Search Engine Optimization (SEO) and Social Media Optimization (SMO)?
Which of the following describes the role of branded content?
Which of the following describes the role of branded content?
What is the primary function of paid promotions in social publishing?
What is the primary function of paid promotions in social publishing?
Which characteristic defines a 'glossary article'?
Which characteristic defines a 'glossary article'?
What role do keywords play in on-site optimization?
What role do keywords play in on-site optimization?
What function do share tools serve on a website?
What function do share tools serve on a website?
How does off-site optimization impact a website's credibility?
How does off-site optimization impact a website's credibility?
Which tag is essential for indicating a webpage's main topic?
Which tag is essential for indicating a webpage's main topic?
What is the purpose of using RSS feeds?
What is the purpose of using RSS feeds?
Which of the following best describes Social Media Optimization (SMO)?
Which of the following best describes Social Media Optimization (SMO)?
Which of the following factors is important for off-site optimization?
Which of the following factors is important for off-site optimization?
Which of the following is NOT a primary component of the STP framework?
Which of the following is NOT a primary component of the STP framework?
Grouping customers based on their attitudes and beliefs is an example of what type of segmentation?
Grouping customers based on their attitudes and beliefs is an example of what type of segmentation?
A company decides to target customers who frequently purchase organic foods and are very conscious about sustainability. Which segmentation strategy does this align with most?
A company decides to target customers who frequently purchase organic foods and are very conscious about sustainability. Which segmentation strategy does this align with most?
Which of the following is most aligned with the 'Social Identity' dimension of social currency?
Which of the following is most aligned with the 'Social Identity' dimension of social currency?
A marketing campaign divides its audience based on their country of residence and climate zones. What type of segmentation is being applied?
A marketing campaign divides its audience based on their country of residence and climate zones. What type of segmentation is being applied?
Which of the following best exemplifies 'behavioral' segmentation?
Which of the following best exemplifies 'behavioral' segmentation?
A company that creates specialized hiking gear focuses its marketing on customers who are frequent hikers and nature enthusiasts. Which of the segmentation bases is LEAST likely to be the primary factor in their strategy?
A company that creates specialized hiking gear focuses its marketing on customers who are frequent hikers and nature enthusiasts. Which of the segmentation bases is LEAST likely to be the primary factor in their strategy?
A brand launches a campaign that highlights how its product helps its customers feel accomplished. Which social currency dimension is the campaign MOST heavily leveraging?
A brand launches a campaign that highlights how its product helps its customers feel accomplished. Which social currency dimension is the campaign MOST heavily leveraging?
When evaluating a potential target market, which of these factors should be considered to determine 'fit'?
When evaluating a potential target market, which of these factors should be considered to determine 'fit'?
In the context of developing a market position, what does 'differential advantage' refer to?
In the context of developing a market position, what does 'differential advantage' refer to?
What is the primary characteristic of a well-defined market position according to the content?
What is the primary characteristic of a well-defined market position according to the content?
What does 'social identity' primarily concern?
What does 'social identity' primarily concern?
Which of the following best describes the use of selfies by brands?
Which of the following best describes the use of selfies by brands?
Which of the following best describes the intent of social touch points in the social media customer journey?
Which of the following best describes the intent of social touch points in the social media customer journey?
In the context of motivations for social media activities, the desire to be acknowledged by a reference group is closely linked to:
In the context of motivations for social media activities, the desire to be acknowledged by a reference group is closely linked to:
Within the framework of social sharing, what does 'empowerment' refer to when engaging with brands on social media?
Within the framework of social sharing, what does 'empowerment' refer to when engaging with brands on social media?
Which of the following best describes 'institutional privacy'?
Which of the following best describes 'institutional privacy'?
According to the provided content, what is a key factor that drives 'information' appeals in brand-related social media?
According to the provided content, what is a key factor that drives 'information' appeals in brand-related social media?
Flashcards
Residual Data
Residual Data
Information that individuals unknowingly leave behind online, like selfies.
Shot on iPhone
Shot on iPhone
When a brand utilizes user-generated content (UGC), often using a specific hashtag, to promote their product.
Social Touchpoints
Social Touchpoints
Social media touchpoints reveal a user's social identity, allowing marketers to understand their needs and desires.
Validation
Validation
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Altruism
Altruism
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Curiosity
Curiosity
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Remuneration
Remuneration
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Empowerment
Empowerment
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Marketing Plan
Marketing Plan
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Strategic Planning
Strategic Planning
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Fashionista Coach
Fashionista Coach
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Gaming Hero
Gaming Hero
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The Charismatic Cook
The Charismatic Cook
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The Adventurer
The Adventurer
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The Fitspiration
The Fitspiration
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The Beauty Expert
The Beauty Expert
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Privacy Salience
Privacy Salience
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Social Privacy
Social Privacy
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Institutional Privacy
Institutional Privacy
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Networked Privacy
Networked Privacy
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Online Community
Online Community
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Network Effect
Network Effect
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Social Network
Social Network
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Going Viral
Going Viral
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Vertical Networks
Vertical Networks
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Openness
Openness
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Social Media Engagement
Social Media Engagement
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Social Objects
Social Objects
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Audience Specialization
Audience Specialization
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Social Networking Sites
Social Networking Sites
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Marketing Applications in Social Community
Marketing Applications in Social Community
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Social Presence
Social Presence
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Social Publishing Sites
Social Publishing Sites
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Content Marketing
Content Marketing
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Types of Content
Types of Content
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Branded Content
Branded Content
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Authentic Content
Authentic Content
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Social Publishing
Social Publishing
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Social Media Content
Social Media Content
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How-To Article
How-To Article
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Definition Article
Definition Article
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Glossary Article
Glossary Article
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Theory Article
Theory Article
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List Article
List Article
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Paid Promotion
Paid Promotion
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Social Commerce
Social Commerce
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Social Shopping
Social Shopping
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Hedonic Buying Motivation
Hedonic Buying Motivation
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Utilitarian Buying Motivation
Utilitarian Buying Motivation
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The Consumer Decision Making Process
The Consumer Decision Making Process
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Post-purchase Evaluation
Post-purchase Evaluation
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Reviews in Social Commerce
Reviews in Social Commerce
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Social Proof in Social Commerce
Social Proof in Social Commerce
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Scarcity in Social Commerce
Scarcity in Social Commerce
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Relationship Management in Social Commerce
Relationship Management in Social Commerce
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Content Marketing in Social Commerce
Content Marketing in Social Commerce
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Paid Promotion in Social Commerce
Paid Promotion in Social Commerce
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Customer Feedback in Social Commerce
Customer Feedback in Social Commerce
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The Role of Social Media in the Customer Journey
The Role of Social Media in the Customer Journey
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Social Communities
Social Communities
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Social Entertainment
Social Entertainment
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Omnisocial World
Omnisocial World
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Virality
Virality
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Social Media Marketing
Social Media Marketing
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What is Social Commerce?
What is Social Commerce?
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What is Social Shopping?
What is Social Shopping?
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What are Shopping Motivations?
What are Shopping Motivations?
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What is the Consumer Decision Making Process?
What is the Consumer Decision Making Process?
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How does Social Commerce Influence Buying Decisions?
How does Social Commerce Influence Buying Decisions?
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Word-of-Mouth
Word-of-Mouth
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Flow
Flow
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Memeworthy
Memeworthy
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Ties
Ties
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Nodes
Nodes
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Behavior Standards
Behavior Standards
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Trolling
Trolling
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Doxing
Doxing
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Engagement
Engagement
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Social Capital
Social Capital
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Core Ties
Core Ties
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Significant Ties
Significant Ties
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Weak Ties
Weak Ties
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Bonding Social Capital
Bonding Social Capital
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Bridging Social Capital
Bridging Social Capital
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Maintaining Social Capital
Maintaining Social Capital
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Influencers
Influencers
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Influencer Marketing
Influencer Marketing
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Strategic Social Media Marketing
Strategic Social Media Marketing
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Situational Analysis
Situational Analysis
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SMART Objectives
SMART Objectives
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Target Audience Profiling
Target Audience Profiling
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Social Media Mix
Social Media Mix
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Positioning Statement
Positioning Statement
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Experience Strategy
Experience Strategy
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Social Media Policy
Social Media Policy
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Social Media Management Systems
Social Media Management Systems
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Social Community
Social Community
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Integrated Marketing
Integrated Marketing
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Web Crawlers and Search Engine Algorithms
Web Crawlers and Search Engine Algorithms
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On-Site Optimization
On-Site Optimization
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Off-Site Optimization
Off-Site Optimization
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Affiliate Marketing
Affiliate Marketing
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Social Media Optimization
Social Media Optimization
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Link Wheels
Link Wheels
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RSS Feeds
RSS Feeds
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Social Media Press Release
Social Media Press Release
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What are social publishing sites?
What are social publishing sites?
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What is content marketing?
What is content marketing?
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What are the different types of content?
What are the different types of content?
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What is branded content?
What is branded content?
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What is social publishing?
What is social publishing?
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What is social media content?
What is social media content?
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What is a "How-to" article?
What is a "How-to" article?
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What is a definition article?
What is a definition article?
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What is a glossary article?
What is a glossary article?
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What is a theory article?
What is a theory article?
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What is a list article?
What is a list article?
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What is paid promotion?
What is paid promotion?
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What is social media marketing?
What is social media marketing?
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Market Segmentation
Market Segmentation
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STP Framework
STP Framework
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Targeting
Targeting
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Positioning
Positioning
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Geographic Segmentation
Geographic Segmentation
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Psychographic Segmentation
Psychographic Segmentation
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Behavioral Segmentation
Behavioral Segmentation
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Benefits Sought Segmentation
Benefits Sought Segmentation
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Buyer Personas
Buyer Personas
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Developing A Positioning
Developing A Positioning
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Entertainment
Entertainment
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Information
Information
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Social Identity
Social Identity
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Selecting Target Groups
Selecting Target Groups
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Scarcity
Scarcity
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Study Notes
Social Media Marketing Summary 2023-2024
- Social media is the online means of communication, collaboration, and cultivation. It is enhanced by technology and mobility.
- During the pandemic, social media usage increased significantly.
- More than 4 billion people use social media monthly.
- Average internet users spend nearly 2.5 hours on social media each day and utilize 7.2 social platforms per month.
- Facebook, YouTube, WhatsApp, Instagram, and WeChat are commonly used platforms.
- Social media enables active participation in interactive and interdependent networks.
- Social media is pervasive and ubiquitous, impacting everyday life.
Social Media and Value Chain
- Social media is pervasive and ubiquitous, impacting everyday life.
- Social media has been made pervasive and ubiquitous, people live in an omnisocial world.
Zones in Social Media
- Social Community: interaction, collaboration for relationship building, communication, sharing of content, forums, wikis.
- Social Publishing: production and distribution of content, including blogs and micro-sharing sites for regularly updated content.
- Social Entertainment: games, music, art, events, performances, social games, experiences, and entertainment for audiences.
- Social Commerce: online buying and selling of products and services, social shopping, participation in the consumer decision-making process, sharing opinions and experiences via social media related to purchases.
Social Media Marketing Priorities
- Brand awareness and brand building (88.2%)
- New product introduction (64.7%)
- New customer acquisition (60.1%)
- Brand promotions (59.2%)
- Customer retention (55.5%)
- Customer service (40.8%)
- Employee engagement (35.3%)
- Market research (33.6%)
- Targeting new markets (25.6%)
- Identifying new product opportunities (17.2%)
Types of Media
- Paid Media: advertising, native ads, paid influencers, social ads, sponsored experiences, and in-game or social entertainment ads.
- Earned Media: conversations in communities, shared content, influence, impressions, likes, follows, fans, responses to detractors, responses turning detractors into loyalists or advocates, and user-generated content.
- Owned Media: brand-owned social network, corporate blogs, branded content, social storefronts, branded augmented reality games, branded entertainment offerings, and social commerce sites like Facebook Buy or InstaShop.
- Social Media Optimization (SMO): a process to enhance visibility and shareability of social media content. A process enhances content visibility, shareability, and linkability within online communities. This includes optimizing for search engines. Several levels are involved in this process.
Studying That Suits You
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Description
Explore the key trends and statistics in social media marketing for 2023-2024. This quiz touches on the impact of social media on communication, brand building, and online commerce. Test your knowledge on the major platforms and their roles in the social media value chain.
