Social Media Marketing Essentials Quiz
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Questions and Answers

Why is social media marketing considered critical for the success of every business?

  • It has become the status quo for a business’s digital presence (correct)
  • It guarantees immediate sales for every business
  • It is the most secure form of marketing
  • It is the only way to reach a global audience

What is the main reason social media is considered one of the most powerful ways to reach and engage with buyers?

  • It is almost universally used by consumers and brands (correct)
  • It allows for long-form content sharing
  • It is exclusively for personal and professional networking
  • It is the most cost-effective marketing channel

What is the role of social media platforms for brands, according to the text?

  • Not effective for engaging with the audience
  • Powerful ways to connect with buyers and engage in two-way conversations (correct)
  • Limited to sharing promotional content only
  • Exclusively for personal use and not for brands

What is the trend in social media activity as mentioned in the text?

<p>The number of users rose to 2.77 billion in 2019 from 2.62 billion in 2018 (D)</p> Signup and view all the answers

Why is social media marketing almost universally used by consumers and brands?

<p>It is an effective channel to connect with the audience (B)</p> Signup and view all the answers

What is the current number of social media users according to Statista in 2019?

<p>2.77 billion</p> Signup and view all the answers

Why is social media considered one of the most effective channels to connect with your audience?

<p>Because it's almost universally used by consumers and brands.</p> Signup and view all the answers

Why is social media marketing considered critical for the success of every business?

<p>Social media is now the status quo for a business’s digital presence, and users expect to see their favorite brands on social media.</p> Signup and view all the answers

What is the evolving role of social media for brands?

<p>They have evolved to become powerful ways for brands to connect with buyers and engage in instantaneous two-way conversations.</p> Signup and view all the answers

What is the significance of social media marketing for businesses?

<p>Social media marketing plays a critical role in the success of every business.</p> Signup and view all the answers

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