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Social Media Marketing Essentials

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Questions and Answers

What type of content is mentioned as a trend in social media marketing?

Live video content (correct)
Podcasting and audio content
Blogging and vlogging
Influencer marketing

Why is it important to conduct a competitive analysis in social media marketing?

To identify the number of followers a competitor has
To create a social media calendar
To develop a social media policy
To understand what is working and what isn't in a competitor's strategy (correct)

What is the primary purpose of using analytics in social media marketing?

To create engaging content
To increase brand awareness
To boost website traffic
To identify changes to the primary audience (correct)

What is the benefit of using social media advertising?

It boosts the effectiveness of social media marketing programs (C) Signup and view all the answers

What is the primary factor that the Facebook algorithm considers for ad delivery?

Ad relevance score (D) Signup and view all the answers

What is the purpose of the Facebook algorithm in ad delivery?

To provide a better user experience (A) Signup and view all the answers

What is the result of conducting a competitive analysis in social media marketing?

Understanding what is working and what isn't in a competitor's strategy (B) Signup and view all the answers

What is the benefit of using Instagram stories and Facebook Reels in social media marketing?

It allows for real-time communication with customers (A) Signup and view all the answers

What is the purpose of promoting and advertising on social media?

To increase brand awareness and reach the target audience (A) Signup and view all the answers

What is the role of the ad relevance score in the Facebook algorithm?

It measures how relevant the ad is to the target audience (D) Signup and view all the answers