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Questions and Answers
Weinberg (2009) has defined social media marketing as the process that empowers individuals to promote their websites, products, or services through online social channels and tap into a much larger community that may not have been available via traditional ______.
channels
So if we keep it simple, social media marketing is the process where organizations use social media websites to build rush on their company official ______.
websites
It does not stop here but organizations also inform the potential customers of happenings in the organization, launch of the new model or product and latest news about the organization through social media ______.
applications
Gordhamer(2009) has related social media marketing to the relationship marketing where firms need to shift from 'trying to sell' to 'making connections' with the ______.
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This explanations of social media marketing takes us to the other side of marketing, where building relations with the potential consumers is the key to repeated purchases and enhanced brand ______.
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Social Media is an innovative tool that organizations use for creating a very strong public relation with the customers on the virtual ______ (Jan & Khan, 2014).
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Maintaining public relations through social media has become easy because a large number of potential consumers are available on the virtual ______.
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And making connection with consumers using social media is only some ______ away.
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Defining Social Media Kaplan and Haenlein(2010) define social media as 'a group of Internet based applications that build on the ideological and technological foundations of ______, and allow the creation and exchange of user generated content.'
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According to Kaplan and Haenlein(2010) ______ is a platform where content is continuously altered by all operators in a sharing and collaborative way.
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Web 2.0 is a web based technology which helps to create highly interactive platforms through which individuals and communities share, co-create, discuss and modify ______ content.
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Social media are the websites which are build upon the technological foundations of ______ that help a user to create user generated contents that can be shared.
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This technology allows a user to create and publish the content on the social media ______.
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Mangoldand Faulds(2009) describe-social media as the set of online word of mouth forums which includes blogs, discussion boards, forums or ______ networks to name a few.
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Social media are the websites which are build upon the technological foundations of ______ that help a user to create user generated contents that can be shared.
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This technology allows a user to create and publish the content on the ______ media networks.
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Blackshaw&Nazzaro(2004) have beautifully defined social media in the beginning of the era of social media, as the new source personalities and issues.According to Chi (2011, 46), social media marketing is a connection Copyrights@IJMRT www.ijmrt.in Page consumers for the purpose of educating each other about products, brands, services, 60 of online information, where the information itself is created, initiated, circulated and used by Akash Jugal et al IJMRT: Volume (5), Issue 3, 2023 between the ______ and consumers, that offers a personal channel and currency for user centerednetworking and social interaction.The way of communication has changed with the evolution of social media, and every business irrespective of its size has a presence on social media.This review examines current literature on social media and social media marketing.The focus of this research is to understand the relationship between the two concepts and finally reach to certain conclusion.For the purpose of this research we have examined the literature available on social media and its functional blocks in the beginning of the paper and then we have studied the dimension social media marketing tools.The purpose is to study the relationship between the functionalities of the social media and the dimension of the social media marketing in order to redefine the concept. 2.
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According to Chi (2011, 46), social media marketing is a connection Copyrights@IJMRT www.ijmrt.in Page consumers for the purpose of educating each other about products, brands, services, 60 of online ______, where the ______ itself is created, initiated, circulated and used by Akash Jugal et al IJMRT: Volume (5), Issue 3, 2023 between the brands and consumers, that offers a personal channel and currency for user centerednetworking and social interaction.The way of communication has changed with the evolution of social media, and every business irrespective of its size has a presence on social media.This review examines current literature on social media and social media marketing.The focus of this research is to understand the relationship between the two concepts and finally reach to certain conclusion.For the purpose of this research we have examined the literature available on social media and its functional blocks in the beginning of the paper and then we have studied the dimension social media marketing tools.The purpose is to study the relationship between the functionalities of the social media and the dimension of the social media marketing in order to redefine the concept. 2.
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The purpose is to study the relationship between the functionalities of the social media and the dimension of the social media marketing in order to redefine the ______
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Blackshaw&Nazzaro(2004) have beautifully defined social media in the beginning of the era of social media, as the new source personalities and issues.According to Chi (2011, 46), social media marketing is a connection Copyrights@IJMRT www.ijmrt.in Page consumers for the purpose of educating each other about products, brands, services, 60 of online ______, where the information itself is created, initiated, circulated and used by Akash Jugal et al IJMRT: Volume (5), Issue 3, 2023
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The way of communication has changed with the evolution of social media, and every business irrespective of its size has a presence on social ______
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This review examines current literature on social media and social media ______
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The focus of this research is to understand the relationship between the two concepts and finally reach to certain ______
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For the purpose of this research we have examined the literature available on social media and its functional blocks in the beginning of the paper and then we have studied the dimension social media ______
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Study Notes
Definition and Importance of Social Media Marketing
- Social media marketing enables individuals to promote websites, products, or services through online social channels, expanding reach beyond traditional methods.
- Organizations leverage social media to enhance visibility and customer engagement on official platforms.
- Social media serves as a tool for disseminating updates about new products, organizational developments, and news to potential customers.
Shift in Marketing Approach
- Relationship marketing emphasizes transitioning from 'trying to sell' to 'making connections' with consumers.
- Building relationships with potential customers is essential for fostering repeated purchases and stronger brand loyalty.
Characteristics of Social Media
- Kaplan and Haenlein define social media as internet-based applications that facilitate user-generated content creation and exchange.
- Web 2.0 technology creates interactive platforms, allowing communities to share, modify, and co-create content collaboratively.
- Social media encompasses various platforms where users can generate and share content, enhancing communication and interaction.
Types of Social Media
- Social media includes blogs, discussion boards, forums, and social networks that facilitate online word-of-mouth communication.
- Blackshaw and Nazzaro characterize social media as a new source for personalities and issues, highlighting its transformative role in modern communication.
Evolution and Impact on Communication
- The emergence of social media has revolutionized communication across all business sizes, necessitating an online presence.
- Social media marketing aims to educate consumers about products and services, fostering an environment for sharing and collaboration among brands and consumers.
Research Focus
- Current literature explores the functional blocks of social media and their relationship with social media marketing.
- This research aims to redefine the dimensions of social media marketing by examining the interplay between social media functionalities and marketing strategies.
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Description
Test your knowledge on the definition and concepts of social media marketing. Explore key insights from Blackshaw & Nazzaro (2004) and Chi (2011) regarding the role of social media in consumer engagement and brand education.
