Podcast
Questions and Answers
What are the three phases involved in using social media to reach customers?
What are the three phases involved in using social media to reach customers?
- Engagement, monitoring, and analysis
- Research, development, and assessment
- Planning, execution, and evaluation
- Strategy, implementation, and analytics (correct)
Why is strategy considered the most important phase in using social media to engage with the audience?
Why is strategy considered the most important phase in using social media to engage with the audience?
- It focuses on the technical aspects of social media platforms
- It determines the budget allocation for social media campaigns
- It primarily deals with post-analysis and content evaluation
- It informs what and how often you post, and how you choose to engage and relate to your audience (correct)
What has social media become in the last few years in terms of advertising?
What has social media become in the last few years in terms of advertising?
- A less effective platform for advertising purposes
- A purely informational channel with no advertising potential
- A more traditional medium for advertising, with better ability to target consumers (correct)
- An experimental ground for untargeted advertising
What is a crucial step in developing a social media strategy?
What is a crucial step in developing a social media strategy?
What role does social media play in crisis communication and management?
What role does social media play in crisis communication and management?
What is essential for successful implementation of social media plans?
What is essential for successful implementation of social media plans?
What is the emphasis of Step 4 in social media strategy planning?
What is the emphasis of Step 4 in social media strategy planning?
What is the purpose of online monitoring software in social media strategy?
What is the purpose of online monitoring software in social media strategy?
What do URL shorteners like bit.ly, goo.gl, and ow.ly provide data on?
What do URL shorteners like bit.ly, goo.gl, and ow.ly provide data on?
What is crucial for social media success?
What is crucial for social media success?
What do community guidelines help set for managed communities?
What do community guidelines help set for managed communities?
What do content plans prioritize based on?
What do content plans prioritize based on?
What do negative statements indicate?
What do negative statements indicate?
What do social media best practices require for aligning with business objectives?
What do social media best practices require for aligning with business objectives?
What does an established protocol for handling social messages in large organizations include?
What does an established protocol for handling social messages in large organizations include?
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Study Notes
Social Media Management Best Practices
- Social media dashboards centralize management of social media properties and integrate analytics data for easier reporting.
- Good documentation and processes are crucial for social media success and involve multiple stakeholders from across the organization.
- Social media checklist, conversation calendars, and escalation protocols are essential tools for effective social media management.
- Community guidelines help set the tone for managed communities and outline tolerated behaviors, such as hate speech or discrimination.
- Content plans align community conversations with business objectives and prioritize content based on importance to the business.
- Communication and escalation protocols ensure all parties are aware of procedures for handling social messages in large organizations.
- An established protocol includes anticipated messages, sentiment and risk guidelines, and a crisis management process for brand crises.
- Brands must be proactive in driving high volumes of conversation, even when everything being said is overwhelmingly positive.
- When everything being said is neutral, it indicates the company is playing it too safe and may be at risk of being forgotten.
- Negative statements indicate broken brand promises and require high-priority resolution without stirring up unnecessary conversation.
- Negative conversations provide focus for resolving underlying problems and are not all doom and gloom for the business.
- Social media best practices require consistent processes, community guidelines, and proactive management of conversations to align with business objectives and ensure brand integrity.
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