52 Questions
Why might you need to raise your prices in your salon suite?
To keep up with demand
What does the author compare the demand for sitting in your chair to?
The demand for a hot new toy
When should you consider increasing your prices?
When there is high demand for your services
Which tool should be used to measure success on the Big four?
Big four calculator
What should be completed to name price increases by each service?
Level pricing worksheet
What is the purpose of engaging a summit salon coach?
To customize the price list
What is rebook?
When guests book their future reservation before leaving the salon suite
Why is rebook important for salon owners?
It increases the number of visits from guests
How can salon owners encourage guests to rebook?
Asking guests to rebook while they're still in service
What is the potential additional revenue for salon owners by keeping guests on a regular schedule?
$15,000 a year
When is a good time to rebook guests?
While their color is processing
What is the importance of using a specific timetable when inviting guests back for their future reservation?
It prevents confusion about when the guest should return
What is the benefit of building new guests and inviting new people to the salon suite?
It helps to build demand on the salon's time
What is the purpose of having a referral program in the salon suite?
To reward current guests for sending in their friends
Which strategy does the speaker recommend for attracting new customers through social media?
Posting photos of guests on social media
What is the suggested approach for starting a conversation about inviting guests' friends to the salon?
Expressing gratitude for the guest's business
What does the 'big four calculator' help with?
Analyzing the impact of the 'big four' on business revenue
What are the 'daily indicators' mentioned in the text?
All of the above
What is the purpose of offering styling lessons to guests?
To build trust and demand on your time
What is the potential profit from selling $250 worth of products per week?
$12,000
What does the brand promise in the text emphasize?
Using the safest professional products
How does the salon suite approach guest rejections?
By providing a unique experience for all guests
How do we measure success in service?
By measuring average ticket
What is the Big Four?
Service, retail, rebooking guests, finding new guests through referrals
How can increasing the average ticket benefit a salon suite owner?
It can result in increased service sales and tips
What can salon professionals do to overcome the challenge of offering additional services to their guests?
Take a minute to plan out what to say and be prepared
True or false: Increasing your prices can create anxiety for people.
True
True or false: The more demand you have in your salon suite, the more you have to raise your prices.
True
True or false: Pricing services and increasing prices can be a challenge for salon owners.
True
True or false: Increasing the average ticket can result in increased revenue for a salon suite owner?
True
True or false: Offering service enhancements can help increase the average ticket?
True
True or false: Planning out your day and preparing for success can help in offering additional services to guests?
True
True or false: Rebooking guests is one of the Big Four strategies for earning more money in a salon suite?
True
Completing the level pricing worksheet is the first action step recommended
True
The Big Four calculator helps measure the demand on your time
True
Engaging a summit salon coach is necessary to customize the price list
False
True or false: Rebooking guests while their color is processing can lead to more success?
True
True or false: Using a specific timetable when inviting guests back for their future reservation is important?
True
True or false: Increasing the average ticket can benefit a salon suite owner?
True
True or false: Having a referral program in the salon suite can help attract new customers?
True
True or false: Saying 'no, thank you' to a waiter will make him turn into a puddle on the floor.
False
True or false: If a guest refuses dessert, the waiter will not offer it to the next table.
False
True or false: If a guest doesn't want dessert, they will not be offered dessert again on their next visit.
True
True or false: Increasing retail sales can build trust and demand on your time as a salon suite owner.
True
True or false: Rebook is when guests book their future reservation before leaving the salon suite.
True
True or false: Guests who rebook are likely to come in 2 to 3 times more per year.
True
True or false: Rebooking can reduce the number of messages and calls salon owners have to deal with.
True
True or false: Rebooking can generate an additional revenue of almost $15,000 per year.
True
True or false: The social media guest influencer strategy involves giving guests photos to post on their own social media accounts.
True
True or false: By using the referral program and digital referral cards, salon owners can invite friends of guests to come into their salon suite.
True
True or false: Starting a conversation about inviting guests' friends to the salon with gratitude is recommended by the author.
True
True or false: The Big Four Calculator helps salon owners understand the impact of increasing each of the big four factors on their bottom line.
True
Study Notes
Increasing Prices and Earning Raises in a Salon Suite
- The focus is on increasing prices and earning raises in a salon suite.
- Building demand on your time and in your toolkit is the starting point.
- A price level worksheet is available to help set baselines and plan for future raises.
- The concept of the Big Four is essential for earning more money in a salon suite: service, retail, rebooking, and referrals.
- Success in service is measured by increasing the average ticket, which can lead to significant revenue increases.
- Retail sales offer an opportunity for profit by teaching and empowering guests on how to maintain their look at home.
- Rebooking is often misunderstood and involves securing future reservations before guests leave the salon suite.
- Rebooking leads to more frequent visits, a consistent schedule, and less communication for the stylist.
- Strategies for rebooking include using a social digital planner and drawing inspiration from other industries like dentistry.
- Increasing prices and earning raises require offering additional services and making beautiful offers to guests.
- Planning and preparation are crucial for success in increasing prices and earning raises.
- The ultimate goal is to build trust and demand on your time as a stylist in a salon suite.
Master the Social Media Guest Influencer Strategy Quiz: Learn how to effectively leverage the power of social media influencers to promote your business. Test your knowledge on creating beautiful guest photos, gifting them to guests, and maximizing social media exposure. Discover the secrets to harnessing the influence of others and driving organic growth. Take the quiz now!
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
