Podcast
Questions and Answers
Why might you need to raise your prices in your salon suite?
Why might you need to raise your prices in your salon suite?
What does the author compare the demand for sitting in your chair to?
What does the author compare the demand for sitting in your chair to?
When should you consider increasing your prices?
When should you consider increasing your prices?
Which tool should be used to measure success on the Big four?
Which tool should be used to measure success on the Big four?
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What should be completed to name price increases by each service?
What should be completed to name price increases by each service?
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What is the purpose of engaging a summit salon coach?
What is the purpose of engaging a summit salon coach?
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What is rebook?
What is rebook?
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Why is rebook important for salon owners?
Why is rebook important for salon owners?
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How can salon owners encourage guests to rebook?
How can salon owners encourage guests to rebook?
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What is the potential additional revenue for salon owners by keeping guests on a regular schedule?
What is the potential additional revenue for salon owners by keeping guests on a regular schedule?
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When is a good time to rebook guests?
When is a good time to rebook guests?
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What is the importance of using a specific timetable when inviting guests back for their future reservation?
What is the importance of using a specific timetable when inviting guests back for their future reservation?
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What is the benefit of building new guests and inviting new people to the salon suite?
What is the benefit of building new guests and inviting new people to the salon suite?
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What is the purpose of having a referral program in the salon suite?
What is the purpose of having a referral program in the salon suite?
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Which strategy does the speaker recommend for attracting new customers through social media?
Which strategy does the speaker recommend for attracting new customers through social media?
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What is the suggested approach for starting a conversation about inviting guests' friends to the salon?
What is the suggested approach for starting a conversation about inviting guests' friends to the salon?
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What does the 'big four calculator' help with?
What does the 'big four calculator' help with?
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What are the 'daily indicators' mentioned in the text?
What are the 'daily indicators' mentioned in the text?
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What is the purpose of offering styling lessons to guests?
What is the purpose of offering styling lessons to guests?
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What is the potential profit from selling $250 worth of products per week?
What is the potential profit from selling $250 worth of products per week?
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What does the brand promise in the text emphasize?
What does the brand promise in the text emphasize?
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How does the salon suite approach guest rejections?
How does the salon suite approach guest rejections?
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How do we measure success in service?
How do we measure success in service?
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What is the Big Four?
What is the Big Four?
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How can increasing the average ticket benefit a salon suite owner?
How can increasing the average ticket benefit a salon suite owner?
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What can salon professionals do to overcome the challenge of offering additional services to their guests?
What can salon professionals do to overcome the challenge of offering additional services to their guests?
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True or false: Increasing your prices can create anxiety for people.
True or false: Increasing your prices can create anxiety for people.
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True or false: The more demand you have in your salon suite, the more you have to raise your prices.
True or false: The more demand you have in your salon suite, the more you have to raise your prices.
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True or false: Pricing services and increasing prices can be a challenge for salon owners.
True or false: Pricing services and increasing prices can be a challenge for salon owners.
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True or false: Increasing the average ticket can result in increased revenue for a salon suite owner?
True or false: Increasing the average ticket can result in increased revenue for a salon suite owner?
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True or false: Offering service enhancements can help increase the average ticket?
True or false: Offering service enhancements can help increase the average ticket?
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True or false: Planning out your day and preparing for success can help in offering additional services to guests?
True or false: Planning out your day and preparing for success can help in offering additional services to guests?
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True or false: Rebooking guests is one of the Big Four strategies for earning more money in a salon suite?
True or false: Rebooking guests is one of the Big Four strategies for earning more money in a salon suite?
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Completing the level pricing worksheet is the first action step recommended
Completing the level pricing worksheet is the first action step recommended
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The Big Four calculator helps measure the demand on your time
The Big Four calculator helps measure the demand on your time
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Engaging a summit salon coach is necessary to customize the price list
Engaging a summit salon coach is necessary to customize the price list
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True or false: Rebooking guests while their color is processing can lead to more success?
True or false: Rebooking guests while their color is processing can lead to more success?
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True or false: Using a specific timetable when inviting guests back for their future reservation is important?
True or false: Using a specific timetable when inviting guests back for their future reservation is important?
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True or false: Increasing the average ticket can benefit a salon suite owner?
True or false: Increasing the average ticket can benefit a salon suite owner?
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True or false: Having a referral program in the salon suite can help attract new customers?
True or false: Having a referral program in the salon suite can help attract new customers?
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True or false: Saying 'no, thank you' to a waiter will make him turn into a puddle on the floor.
True or false: Saying 'no, thank you' to a waiter will make him turn into a puddle on the floor.
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True or false: If a guest refuses dessert, the waiter will not offer it to the next table.
True or false: If a guest refuses dessert, the waiter will not offer it to the next table.
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True or false: If a guest doesn't want dessert, they will not be offered dessert again on their next visit.
True or false: If a guest doesn't want dessert, they will not be offered dessert again on their next visit.
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True or false: Increasing retail sales can build trust and demand on your time as a salon suite owner.
True or false: Increasing retail sales can build trust and demand on your time as a salon suite owner.
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True or false: Rebook is when guests book their future reservation before leaving the salon suite.
True or false: Rebook is when guests book their future reservation before leaving the salon suite.
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True or false: Guests who rebook are likely to come in 2 to 3 times more per year.
True or false: Guests who rebook are likely to come in 2 to 3 times more per year.
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True or false: Rebooking can reduce the number of messages and calls salon owners have to deal with.
True or false: Rebooking can reduce the number of messages and calls salon owners have to deal with.
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True or false: Rebooking can generate an additional revenue of almost $15,000 per year.
True or false: Rebooking can generate an additional revenue of almost $15,000 per year.
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True or false: The social media guest influencer strategy involves giving guests photos to post on their own social media accounts.
True or false: The social media guest influencer strategy involves giving guests photos to post on their own social media accounts.
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True or false: By using the referral program and digital referral cards, salon owners can invite friends of guests to come into their salon suite.
True or false: By using the referral program and digital referral cards, salon owners can invite friends of guests to come into their salon suite.
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True or false: Starting a conversation about inviting guests' friends to the salon with gratitude is recommended by the author.
True or false: Starting a conversation about inviting guests' friends to the salon with gratitude is recommended by the author.
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True or false: The Big Four Calculator helps salon owners understand the impact of increasing each of the big four factors on their bottom line.
True or false: The Big Four Calculator helps salon owners understand the impact of increasing each of the big four factors on their bottom line.
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Study Notes
Increasing Prices and Earning Raises in a Salon Suite
- The focus is on increasing prices and earning raises in a salon suite.
- Building demand on your time and in your toolkit is the starting point.
- A price level worksheet is available to help set baselines and plan for future raises.
- The concept of the Big Four is essential for earning more money in a salon suite: service, retail, rebooking, and referrals.
- Success in service is measured by increasing the average ticket, which can lead to significant revenue increases.
- Retail sales offer an opportunity for profit by teaching and empowering guests on how to maintain their look at home.
- Rebooking is often misunderstood and involves securing future reservations before guests leave the salon suite.
- Rebooking leads to more frequent visits, a consistent schedule, and less communication for the stylist.
- Strategies for rebooking include using a social digital planner and drawing inspiration from other industries like dentistry.
- Increasing prices and earning raises require offering additional services and making beautiful offers to guests.
- Planning and preparation are crucial for success in increasing prices and earning raises.
- The ultimate goal is to build trust and demand on your time as a stylist in a salon suite.
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Description
Master the Social Media Guest Influencer Strategy Quiz: Learn how to effectively leverage the power of social media influencers to promote your business. Test your knowledge on creating beautiful guest photos, gifting them to guests, and maximizing social media exposure. Discover the secrets to harnessing the influence of others and driving organic growth. Take the quiz now!
