Questions and Answers
What are the main premises of social judgement theory?
Social judgement theory focuses on how individuals or groups assess a persuasive message or argument based on their own preexisting attitudes. Effective persuasion is based on the sender's knowledge of the receiver's attitudes.
What is the ordered alternatives questionnaire?
The ordered alternatives questionnaire is a survey that presents a range or continuum of opposing views on a particular topic, usually with 9 to 11 points ranked from one extreme to the other.
Provide a detailed description of LOA, LOR, LON, and anchor.
Latitude of acceptance (LOA) is a range of responses that reflect an individual's acceptance of plausible attitudes. Latitude of non-commitment (LON) is located on both sides of LOA, consisting of positions that disagree moderately with one's own attitude (anchor). Latitude of rejection (LOR) includes message positions that are most objectionable to the individual. The anchor is located at the center of LOA and represents the individual's actual stance.
What is ego involvement?
Signup and view all the answers
Please explain the following: Contrast effect, assimilation effect, boomerang effect.
Signup and view all the answers
Describe the 5 ways social judgement theory can be applied to the process of persuading others.
Signup and view all the answers
Study Notes
Social Judgement Theory
- Social judgement theory assesses how individuals evaluate persuasive messages based on their preexisting attitudes.
- Effective persuasion requires understanding the receiver's attitudes.
Ordered Alternatives Questionnaire
- A survey tool that presents a range of opposing views on a topic.
- Typically consists of 9 to 11 ranked options from one extreme to another.
Latitudes and Anchors
- Latitude of Acceptance (LOA): range of responses acceptable to an individual based on their attitudes.
- Latitude of Non-commitment (LON): positions that moderately disagree with the individual's stance; exists on both sides of LOA.
- Latitude of Rejection (LOR): positions that individuals find most objectionable.
- Anchor: the central position within the LOA; reflects the individual's actual stance.
Ego Involvement
- Ego involvement refers to how crucial an issue is to a person's life.
- Membership in a group with a known stance indicates higher ego involvement.
- Higher ego involvement leads to a narrower latitude of non-commitment and a wider latitude of rejection.
Effects of Persuasion
- Contrast Effect: individuals exaggerate the difference in a persuasive statement compared to their own beliefs.
- Assimilation Effect: individuals downplay the difference, minimizing how far a persuasive statement strays from their own views (anchor).
- Boomerang Effect: the outcome of a persuasive message results in a response opposite to what was intended.
Application of Social Judgement Theory
- Develop persuasive techniques within the audience's latitude of acceptance to enhance effectiveness.
- Steer clear of persuasion efforts with individuals highly invested in a particular issue.
- Ensure persuasive messages deviate from the anchor position but not too drastically.
- Craft messages that neither overly assimilate nor contrast with the anchor to prevent misinterpretation.
- Focus on latitudes of non-commitment for successful persuasive attempts, targeting areas of open-mindedness.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Test your understanding of Social Judgement Theory with these flashcards. Explore the main premises and concepts such as the ordered alternatives questionnaire. Perfect for students looking to reinforce their knowledge on persuasive communication strategies.
