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What is the definition of conformity?
What is the definition of conformity?
What is an example of classic research on conformity mentioned in the text?
What is an example of classic research on conformity mentioned in the text?
In North American culture, what is the preferred importance in terms of behavior?
In North American culture, what is the preferred importance in terms of behavior?
What factor led to a drop in compliance in the variation of the Milgram study?
What factor led to a drop in compliance in the variation of the Milgram study?
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What makes refusal difficult, especially with authority figures, according to the text?
What makes refusal difficult, especially with authority figures, according to the text?
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What did Milgram find regarding the influence of gender in obedience?
What did Milgram find regarding the influence of gender in obedience?
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What factor leads to less obedience according to the text?
What factor leads to less obedience according to the text?
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What is informational social influence?
What is informational social influence?
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In Sherif's autokinetic effect research, what happened to people's estimates in a small group?
In Sherif's autokinetic effect research, what happened to people's estimates in a small group?
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What is public compliance in social influence?
What is public compliance in social influence?
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When are people more likely to conform to informational social influence?
When are people more likely to conform to informational social influence?
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What is normative social influence?
What is normative social influence?
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What are social norms?
What are social norms?
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What did Asch's line judgment studies in 1951 show?
What did Asch's line judgment studies in 1951 show?
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What can violation of social norms lead to?
What can violation of social norms lead to?
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What factors determine the strength of normative pressures in a group?
What factors determine the strength of normative pressures in a group?
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In which type of cultures do Asch-type conformity studies show high conformity rates?
In which type of cultures do Asch-type conformity studies show high conformity rates?
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What does obedience involve in social influence?
What does obedience involve in social influence?
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What percentage of participants delivered the maximum shock in Milgram's experiments?
What percentage of participants delivered the maximum shock in Milgram's experiments?
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According to the Elaboration Likelihood Model (ELM) of Persuasion, what are the two main routes to persuasion?
According to the Elaboration Likelihood Model (ELM) of Persuasion, what are the two main routes to persuasion?
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What influences individuals in the peripheral route to persuasion, according to the Elaboration Likelihood Model?
What influences individuals in the peripheral route to persuasion, according to the Elaboration Likelihood Model?
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What characterizes the central route to persuasion in the Elaboration Likelihood Model?
What characterizes the central route to persuasion in the Elaboration Likelihood Model?
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What determines whether or not people will pay attention to a persuasive message, according to the Elaboration Likelihood Model?
What determines whether or not people will pay attention to a persuasive message, according to the Elaboration Likelihood Model?
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What is reactance?
What is reactance?
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What is attitude inoculation?
What is attitude inoculation?
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What is the 'boomerang effect' in the context of social pressure?
What is the 'boomerang effect' in the context of social pressure?
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How does attitude inoculation work?
How does attitude inoculation work?
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What is the purpose of forewarning of persuasive intent?
What is the purpose of forewarning of persuasive intent?
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How does biased assimilation affect opposing views?
How does biased assimilation affect opposing views?
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What is selective exposure in the context of resisting social pressure?
What is selective exposure in the context of resisting social pressure?
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What does biased assimilation lead to?
What does biased assimilation lead to?
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What are the factors influencing deep processing in persuasion?
What are the factors influencing deep processing in persuasion?
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Which are considered peripheral cues in decision-making?
Which are considered peripheral cues in decision-making?
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What does a typical persuasion study on comprehensive final exams research involve?
What does a typical persuasion study on comprehensive final exams research involve?
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What does the use of emotions and humor serve as in advertising?
What does the use of emotions and humor serve as in advertising?
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What is the effectiveness of fear appeals in advertising dependent on?
What is the effectiveness of fear appeals in advertising dependent on?
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What is the comparison between subliminal advertising and regular advertising mentioned in the text?
What is the comparison between subliminal advertising and regular advertising mentioned in the text?
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What are the indoctrination tactics and elements of persuasion in cults?
What are the indoctrination tactics and elements of persuasion in cults?
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What are the mechanisms of indoctrination mentioned in the text?
What are the mechanisms of indoctrination mentioned in the text?
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How do cults shape members' views and behavior?
How do cults shape members' views and behavior?
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What are the methods mentioned for resisting social influence in the text?
What are the methods mentioned for resisting social influence in the text?
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What is the focus of persuasion assignment questions mentioned in the text?
What is the focus of persuasion assignment questions mentioned in the text?
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What are the instructions for a persuasion assignment mentioned in the text?
What are the instructions for a persuasion assignment mentioned in the text?
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How does social arousal affect performance on tasks?
How does social arousal affect performance on tasks?
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What is the effect of mere presence of others on individual performance?
What is the effect of mere presence of others on individual performance?
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What is the impact of social arousal on social facilitation?
What is the impact of social arousal on social facilitation?
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What does the presence of others create, according to the text?
What does the presence of others create, according to the text?
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What phenomenon occurs when individuals work towards individual outcomes, while social loafing is more likely in group efforts?
What phenomenon occurs when individuals work towards individual outcomes, while social loafing is more likely in group efforts?
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What can make social loafing less likely in a group?
What can make social loafing less likely in a group?
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What psychological phenomenon in a group leads to dysfunctional decision-making due to the desire for harmony or conformity?
What psychological phenomenon in a group leads to dysfunctional decision-making due to the desire for harmony or conformity?
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What can lead groups to make riskier decisions than individuals?
What can lead groups to make riskier decisions than individuals?
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What are symptoms of groupthink?
What are symptoms of groupthink?
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In what context can groupthink occur?
In what context can groupthink occur?
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What influences decision-making, leading individuals to behave differently when part of a group compared to when alone?
What influences decision-making, leading individuals to behave differently when part of a group compared to when alone?
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What phenomenon can occur in communities, elections, and virtual groups, with informational and normative influences playing a role?
What phenomenon can occur in communities, elections, and virtual groups, with informational and normative influences playing a role?
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What leads to increased self-awareness when we believe others are evaluating us, potentially interfering with performance?
What leads to increased self-awareness when we believe others are evaluating us, potentially interfering with performance?
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What can lead to less total output in a group than if individuals worked individually, often due to decreased evaluation apprehension?
What can lead to less total output in a group than if individuals worked individually, often due to decreased evaluation apprehension?
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What can lead to irrational or dysfunctional decision-making outcomes due to the desire for consensus or group harmony?
What can lead to irrational or dysfunctional decision-making outcomes due to the desire for consensus or group harmony?
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What can make social loafing less likely in a group?
What can make social loafing less likely in a group?
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What are some factors contributing to groupthink?
What are some factors contributing to groupthink?
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What led to the tragedy in the 1996 Everest Disaster?
What led to the tragedy in the 1996 Everest Disaster?
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What is deindividuation?
What is deindividuation?
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What characterizes transformational leaders?
What characterizes transformational leaders?
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What is the opposite of deindividuation?
What is the opposite of deindividuation?
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What are the types of leadership mentioned?
What are the types of leadership mentioned?
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What is the focus of task leadership?
What is the focus of task leadership?
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What is the impact of crowd size and visibility on deindividuation?
What is the impact of crowd size and visibility on deindividuation?
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What is the opposite of social leadership?
What is the opposite of social leadership?
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What is the process of guiding and motivating groups of people?
What is the process of guiding and motivating groups of people?
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What is the focus of social leadership?
What is the focus of social leadership?
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What is the primary goal of transformational leaders?
What is the primary goal of transformational leaders?
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What are some factors contributing to groupthink?
What are some factors contributing to groupthink?
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What led to the tragedy of the 1996 Everest Disaster?
What led to the tragedy of the 1996 Everest Disaster?
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What are some factors contributing to deindividuation?
What are some factors contributing to deindividuation?
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What characterizes task leadership?
What characterizes task leadership?
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What are the traits of transformational leaders?
What are the traits of transformational leaders?
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What is the opposite of deindividuation?
What is the opposite of deindividuation?
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What is the focus of transactional leadership?
What is the focus of transactional leadership?
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What is the characteristic of laissez-faire leadership?
What is the characteristic of laissez-faire leadership?
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What is the main strength of social leadership?
What is the main strength of social leadership?
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What is the impact of diminished self-awareness on deindividuation?
What is the impact of diminished self-awareness on deindividuation?
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What are the types of leadership defined in the text?
What are the types of leadership defined in the text?
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What is the process of guiding and motivating groups of people defined as?
What is the process of guiding and motivating groups of people defined as?
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Study Notes
Social Influence in Psychology
- Informational social influence involves conforming because of the belief that others' interpretation of an ambiguous situation is more correct
- Sherif's classic research on the autokinetic effect in 1936 demonstrated how people's estimates moved closer to the group norm when in a small group
- Public compliance is conforming to others publicly without necessarily believing in what they say, while private acceptance is conforming out of a belief that others are doing the right thing
- People are more likely to conform to informational social influence in ambiguous situations, crises, and when others are perceived as experts
- Normative social influence involves conforming to be liked or accepted by the group, and it can lead to public compliance without private acceptance of group norms
- Social norms are implicit or explicit rules a group has for acceptable behaviors, values, and beliefs of its members
- Asch's line judgment studies in 1951 showed that 37% of participants agreed with an incorrect answer given by confederates
- Violation of social norms can lead to ridicule, rejection, punishment, or unwanted attention
- Conforming to social influence depends on the strength, immediacy, and number of other people in a group, with normative pressures stronger when groups are important or attractive to us
- Asch-type conformity studies show high conformity rates in collectivist cultures and declining conformity rates in individualist cultures
- Obedience involves conformity in response to the commands of an authority figure, as demonstrated by Milgram's shock experiments in 1963
- In Milgram's experiments, 62.5% of participants delivered the maximum shock, and 80% continued after the learner screamed to be let out
Understanding Persuasion and Social Influence
- Factors influencing deep processing in persuasion: fatigue, motivation, personality, and mood states
- Peripheral cues in decision-making: length of argument, expertise of the person making the argument, and emotional tone of the argument
- Typical persuasion study on comprehensive final exams research involving experimental manipulations of motivation, argument strength, and expertise
- Results of the persuasion study showing the impact of motivation and expertise on attitudes toward exams and argument strength
- Use of emotions and humor as peripheral cues in advertising, including examples of "sadvertising" and fear appeals
- Effectiveness of fear appeals in advertising and the need to provide a way to decrease fear in the appeal
- Ineffectiveness of subliminal advertising compared to regular advertising
- Persuasion assignment questions focusing on ad effectiveness, tailored advertisement type, humor, presentation of facts, and use of celebrity endorsers
- Instructions for a persuasion assignment involving finding examples of central and peripheral route processing in ads and evaluating their effectiveness
- Indoctrination tactics and elements of persuasion in cults, including charismatic leaders, emotional messaging, and the target audience
- Mechanisms of indoctrination, including compliance breeding acceptance and the foot-in-the-door phenomenon
- Effects of group influence in cults, including shaping members' views and behavior, and susceptibility to weak arguments. Resisting social influence through reactance, attitude inoculation, and asserting uniqueness.
Group Dynamics and Decision Making
- Evaluation apprehension leads to increased self-awareness when we believe others are evaluating us, potentially interfering with performance.
- Social facilitation occurs when individuals work towards individual outcomes, while social loafing is more likely in group efforts.
- Social loafing occurs when individuals in a group produce less total output than if they worked individually, often due to decreased evaluation apprehension.
- Factors that make social loafing less likely include appealing, challenging tasks, working with friends, and valuable group rewards.
- Group dynamics can influence decision-making, leading individuals to behave differently when part of a group compared to when alone.
- In a group exercise, participants are asked to advise a writer on whether to pursue a potentially significant novel based on the probability of success.
- The "Risky Shift" phenomenon and group polarization can lead groups to make riskier decisions than individuals, but this may not be universal and depends on group members' perceptions of risk.
- Group polarization can occur in communities, elections, and virtual groups, with informational and normative influences playing a role.
- Groupthink is a psychological phenomenon in which the desire for harmony or conformity within a group leads to dysfunctional decision-making.
- Groupthink may occur in cohesive, isolated groups with a directive leader, in a provocative context, and under high external threat.
- Symptoms of groupthink include an illusion of invulnerability, unquestioned belief in the group's morality, and self-censorship of misgivings.
- Groupthink can lead to irrational or dysfunctional decision-making outcomes due to the desire for consensus or group harmony.
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Test your knowledge of social influence in psychology with this quiz. Explore topics such as informational and normative social influence, social norms, conformity studies by Sherif and Asch, and Milgram's obedience experiments. See how well you understand the factors that influence conformity and obedience in group settings.