Social Influence Concepts
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Questions and Answers

Which persuasion route relies heavily on presenting facts and reviews to influence someone's decision?

  • Central Route Persuasion (correct)
  • Door-in-the-Face Phenomenon
  • Peripheral Route Persuasion
  • Foot-in-the-Door Phenomenon
  • Which of these is an example of the Foot-in-the-Door Phenomenon?

  • A child asks for a cookie, then asks for a glass of milk
  • A friend asks for a ride to the airport, then asks to borrow your car for a few hours
  • A stranger asks for directions, then asks for a dollar
  • A telemarketer starts by offering a free trial before requesting a purchase (correct)
  • Which of these scenarios best exemplifies the Door-in-the-Face Phenomenon?

  • A student asks for help on a difficult assignment, then asks for a copy of the answers
  • A customer agrees to a free trial of a product, then decides to purchase a full subscription
  • A neighbor asks for a glass of water, then asks to use your phone
  • A politician asks for a large donation, then suggests a smaller, more accessible donation (correct)
  • Which of these tactics is more likely to be effective in persuading someone to buy a new car?

    <p>Highlighting the positive reviews and testimonials from other customers (B), Presenting a comprehensive analysis of the car's features, safety ratings, and fuel efficiency (D)</p> Signup and view all the answers

    Which phenomenon relies on the principle of reciprocity?

    <p>Door-in-the-Face Phenomenon (C)</p> Signup and view all the answers

    Flashcards

    Door-in-the-Face Phenomenon

    The tendency for people to comply with a smaller request after rejecting a larger one.

    Foot-in-the-Door Phenomenon

    The tendency for people who first agree to a small request to later comply with a larger request.

    Central Route Persuasion

    Persuasion that involves carefully considering arguments and facts.

    Peripheral Route Persuasion

    Persuasion based on superficial cues rather than arguments.

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    Persuasion

    The process of convincing others to change their beliefs or behaviors.

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    Study Notes

    Social Influence

    • Social influence refers to how people's thoughts, feelings, and behaviors are affected by others.
    • Key concepts like the door-in-the-face phenomenon and the foot-in-the-door phenomenon are examples of this.

    Door-in-the-Face Phenomenon

    • People are more likely to agree to a smaller request after refusing a larger one.
    • This technique leverages the feeling of guilt or obligation from rejecting a large request.
    • Example: Asking for $1000, then following up with a smaller request for $25.

    Foot-in-the-Door Phenomenon

    • People who agree to a small request are more likely to comply with a larger one later.
    • This method builds on gradual compliance.
    • Example: First asking for a quarter, followed by a dollar, and eventually a larger sum of money.

    Persuasion

    • Persuasion involves influencing others' beliefs and actions through communication.
    • It employs two main routes: central and peripheral.

    Central Route Persuasion

    • This approach uses logical arguments and evidence to support a point.
    • Focuses on providing facts and reviews.

    Peripheral Route Persuasion

    • This technique often uses less substantive methods to persuade.
    • Making an irrelevant association to gain persuasion, like targeting emotions instead of facts.
    • Example: Promoting a hamburger by showcasing models eating it rather than focusing on the product's qualities.

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    Description

    Explore the fascinating world of social influence and its key concepts, including the door-in-the-face and foot-in-the-door phenomena. Understand how these techniques affect behaviors and decisions. Delve into the mechanics of persuasion and the central and peripheral routes involved.

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