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Questions and Answers
What is the primary motivation behind normative social influence?
What is the primary motivation behind normative social influence?
Which type of influence involves a temporary change in public views only?
Which type of influence involves a temporary change in public views only?
What is the key difference between normative social influence and informational social influence?
What is the key difference between normative social influence and informational social influence?
Which type of influence involves a permanent change in both public and private views?
Which type of influence involves a permanent change in both public and private views?
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What is the primary motivation behind informational social influence?
What is the primary motivation behind informational social influence?
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Which type of influence is characterized by elements of both compliance and internalisation?
Which type of influence is characterized by elements of both compliance and internalisation?
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Study Notes
Conformity and Social Influence
- Compliance: temporary change in behavior to gain approval or avoid disapproval, without changing underlying attitudes; only public expression of views changes.
- Internalisation: permanent change in behavior and attitudes through self-validation and acceptance of the group's point of view; both public and private adoption of views.
- Identification: adopting attitudes or behaviors to associate with a particular person or group, combining elements of compliance and internalisation; permanent change.
Types of Social Influence
Normative Social Influence
- Conformity to gain approval or avoid disapproval (emotional process)
- Individual only adopts majority view publicly, without internal acceptance
- Requires belief in group surveillance
- Based on fundamental need for social companionship and fear of rejection
- Key study: Asch (1956) - conforming to majority to gain approval
Informational Social Influence
- Acceptance of information from others as evidence about reality (cognitive process)
- Driven by desire to be right
- More likely when right course of action is unclear or others are experts
- Leads to change in both public and private attitudes
- Key study: Fein et al (2007)
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Description
Test your understanding of social influence types, including compliance, internalisation, and identification. Learn about the differences between temporary and permanent changes in attitudes and behaviors.
