Podcast
Questions and Answers
What is one of the key advantages of social media marketing?
What is one of the key advantages of social media marketing?
- Restriction to local customer base
- Direct access to advertising services (correct)
- Guaranteed instant marketing results
- Ability to create long-term contracts
Which of the following describes a disadvantage of customer service provided through ICT?
Which of the following describes a disadvantage of customer service provided through ICT?
- Increased availability of support agents
- Direct customer interaction
- Potential for reduced personal connection (correct)
- Faster problem resolution
How has technology impacted transportation according to the content?
How has technology impacted transportation according to the content?
- It has made transportation completely obsolete.
- Transportation has become slower and more expensive.
- It has reduced the number of transport options available.
- It has enabled faster, cheaper, and better services. (correct)
What is a possible negative aspect of social media marketing?
What is a possible negative aspect of social media marketing?
What role does Information and Communication Technology play in customer service?
What role does Information and Communication Technology play in customer service?
Flashcards
Customer Service Impact of ICT
Customer Service Impact of ICT
The support provided by a company to its customers, improved by technology enabling quick problem resolution through direct customer-agent connections.
Social Media Marketing
Social Media Marketing
The use of online platforms, like Facebook or Twitter, to reach and engage customers, promoting products and services.
Negative Feedback in Social Media Marketing
Negative Feedback in Social Media Marketing
Social media marketing can lead to public criticism and negative comments, potentially affecting a company's reputation.
Technology's Impact on Transportation
Technology's Impact on Transportation
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Online Shopping Benefits
Online Shopping Benefits
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Study Notes
Social Effects of ICT
- ICT significantly impacts individuals, families, businesses, and the economy
- ICT brings positive and negative changes to societal customs and traditions
- Communication is profoundly affected by ICT
Advantages and Disadvantages of ICT in Communication
- ICT facilitates faster and more effective communication
- It's crucial for connecting people globally
Customer Service via ICT
- ICT improves customer service through faster problem resolution
- Customers can connect with agents promptly
Monitoring and Transportation via ICT
- ICT leads to faster, cheaper, and better transportation
- Advanced Driver Assistance Systems (ADAS) and emergency tracking are available in vehicles.
Advantages and Disadvantages of ICT in Social Media Marketing
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ICT transforms marketing with online shopping and home delivery
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Increased consumer convenience and accessibility
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ICT allows targeting specific customer segments
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ICT facilitates direct audience connection and access to advertising services
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ICT boosts website traffic and enables viral content creation
-Potential for negative feedback and embarrassment -Marketing campaigns require time and effort -Marketing results are not instantaneous
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