Social Effects and ICT in Communication
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Questions and Answers

What is one of the key advantages of social media marketing?

  • Restriction to local customer base
  • Direct access to advertising services (correct)
  • Guaranteed instant marketing results
  • Ability to create long-term contracts
  • Which of the following describes a disadvantage of customer service provided through ICT?

  • Increased availability of support agents
  • Direct customer interaction
  • Potential for reduced personal connection (correct)
  • Faster problem resolution
  • How has technology impacted transportation according to the content?

  • It has made transportation completely obsolete.
  • Transportation has become slower and more expensive.
  • It has reduced the number of transport options available.
  • It has enabled faster, cheaper, and better services. (correct)
  • What is a possible negative aspect of social media marketing?

    <p>Negative feedback can be publicly shared.</p> Signup and view all the answers

    What role does Information and Communication Technology play in customer service?

    <p>It allows customers to connect with agents for quick resolutions.</p> Signup and view all the answers

    Study Notes

    Social Effects of ICT

    • ICT significantly impacts individuals, families, businesses, and the economy
    • ICT brings positive and negative changes to societal customs and traditions
    • Communication is profoundly affected by ICT

    Advantages and Disadvantages of ICT in Communication

    • ICT facilitates faster and more effective communication
    • It's crucial for connecting people globally

    Customer Service via ICT

    • ICT improves customer service through faster problem resolution
    • Customers can connect with agents promptly

    Monitoring and Transportation via ICT

    • ICT leads to faster, cheaper, and better transportation
    • Advanced Driver Assistance Systems (ADAS) and emergency tracking are available in vehicles.

    Advantages and Disadvantages of ICT in Social Media Marketing

    • ICT transforms marketing with online shopping and home delivery

    • Increased consumer convenience and accessibility

    • ICT allows targeting specific customer segments

    • ICT facilitates direct audience connection and access to advertising services

    • ICT boosts website traffic and enables viral content creation

    -Potential for negative feedback and embarrassment -Marketing campaigns require time and effort -Marketing results are not instantaneous

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    Description

    Explore the dual impact of Information and Communication Technology (ICT) on society. This quiz covers how ICT facilitates communication, enhances customer service, and reshapes marketing strategies, while also discussing its advantages and disadvantages in various contexts.

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