20 Questions
SBCC is the deliberate use of communication strategies that are based on ______ science
behaviour
SBCC aims to positively influence knowledge, attitudes, and social norms via a singular or variety of ______ techniques
communication
SBCC is a process of interactively communicating with individuals, institutions, communities, and societies as part of an overall program of information dissemination, ______, problem-solving, and planning
motivation
SBCC employs a systematic process that includes formative research and behaviour ______
analysis
Addressing individual behaviours, which are influenced by social, cultural, economic, and political circumstances, necessitates ______
interaction
Define SBCC and explain its purpose in influencing knowledge, attitudes, and social norms?
SBCC stands for Social and Behaviour Change Communication. Its purpose is to positively influence knowledge, attitudes, and social norms among individuals, institutions, and communities through the deliberate use of communication strategies based on behavior science.
What does SBCC encompass in its process of communication with individuals, institutions, and communities?
SBCC encompasses a process of interactively communicating as part of an overall program of information dissemination, motivation, problem-solving, and planning.
What are the key components of SBCC's systematic process?
The key components include formative research and behavior analysis, communication planning, implementation, and monitoring, creating an environment that supports desired outcomes, and evaluation.
What does SBCC aim to address in terms of individual behaviors and influencing circumstances?
SBCC aims to address individual behaviors influenced by social, cultural, economic, and political circumstances.
Explain the use of communication techniques in SBCC.
SBCC aims to positively influence knowledge, attitudes, and social norms via a singular or variety of communication techniques.
What is SBCC and what is its purpose?
SBCC stands for Social and Behaviour Change Communication. Its purpose is to positively influence knowledge, attitudes, and social norms among individuals, institutions, and communities using communication strategies based on behavior science.
What is the process involved in SBCC?
The process involves interactively communicating with individuals, institutions, communities, and societies as part of an overall program of information dissemination, motivation, problem-solving, and planning.
What does SBCC's systematic process include?
SBCC's systematic process includes formative research and behavior analysis, communication planning, implementation, and monitoring, creating an environment that supports desired outcomes, and evaluation.
What are the influences on individual behaviors that SBCC aims to address?
Individual behaviors are influenced by social, cultural, economic, and political circumstances, which SBCC aims to address.
What techniques does SBCC use to positively influence knowledge, attitudes, and social norms?
SBCC aims to positively influence knowledge, attitudes, and social norms via a singular or variety of communication techniques.
SBCC draws on theories from multiple fields - communication, psychology, sociology, anthropology, ______.
marketing
The Social Ecological Model helps SBCC understand the interplay of individual, social, and environmental ______.
factors
SBCC uses theories like Stages of Change, Diffusion of Innovations, Social Cognitive Theory that explain ______ change.
behavior
SBCC uses qualitative and quantitative research to understand target audiences, influencers, barriers to change, ______, etc.
opportunities
SBCC identifies key behaviors to promote based on public health goals and segments audiences and profiles priority ______.
groups
Study Notes
Definition and Purpose of SBCC
- Social and Behaviour Change Communication (SBCC) is the deliberate use of communication strategies based on behaviour science to positively influence knowledge, attitudes, and social norms among individuals, institutions, and communities.
- Aims to positively influence knowledge, attitudes, and social norms via a singular or variety of communication techniques.
Key Characteristics of SBCC
- Based on proven theories and models of behaviour change
- A process of interactively communicating with individuals, institutions, communities, and societies
- Includes formative research and behaviour analysis, communication planning, implementation, and monitoring, creating an environment that supports desired outcomes, and evaluation
Role of SBCC
- Draws on theories from multiple fields, including communication, psychology, sociology, anthropology, marketing, etc.
- Uses models like the Social Ecological Model to understand interplay of individual, social, and environmental factors
Theoretical Foundations
- Applies theories like Stages of Change, Diffusion of Innovations, Social Cognitive Theory that explain behavior change
Formative Research
- Uses qualitative and quantitative research to understand target audiences, influencers, barriers to change, opportunities, etc.
- Methods include focus groups, interviews, surveys, observations, literature reviews
- Research provides insights to guide strategy development
Strategic Design
- Identifies key behaviors to promote based on public health goals
- Segments audiences and profiles priority groups
- Develops evidence-based strategies to motivate change using a mix of approaches
Test your knowledge of Social and Behaviour Change Communication (SBCC) with this quiz. Explore the deliberate use of communication strategies based on behavior science to positively influence knowledge, attitudes, and social norms. Delve into the theories and models of behavior change with this quiz.
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