SBCC Quiz: Social and Behaviour Change Communication

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Questions and Answers

SBCC is the deliberate use of communication strategies that are based on ______ science

behaviour

SBCC aims to positively influence knowledge, attitudes, and social norms via a singular or variety of ______ techniques

communication

SBCC is a process of interactively communicating with individuals, institutions, communities, and societies as part of an overall program of information dissemination, ______, problem-solving, and planning

motivation

SBCC employs a systematic process that includes formative research and behaviour ______

analysis Signup and view all the answers

Addressing individual behaviours, which are influenced by social, cultural, economic, and political circumstances, necessitates ______

interaction Signup and view all the answers

Define SBCC and explain its purpose in influencing knowledge, attitudes, and social norms?

SBCC stands for Social and Behaviour Change Communication. Its purpose is to positively influence knowledge, attitudes, and social norms among individuals, institutions, and communities through the deliberate use of communication strategies based on behavior science. Signup and view all the answers

What does SBCC encompass in its process of communication with individuals, institutions, and communities?

SBCC encompasses a process of interactively communicating as part of an overall program of information dissemination, motivation, problem-solving, and planning. Signup and view all the answers

What are the key components of SBCC's systematic process?

The key components include formative research and behavior analysis, communication planning, implementation, and monitoring, creating an environment that supports desired outcomes, and evaluation. Signup and view all the answers

What does SBCC aim to address in terms of individual behaviors and influencing circumstances?

SBCC aims to address individual behaviors influenced by social, cultural, economic, and political circumstances. Signup and view all the answers

Explain the use of communication techniques in SBCC.

SBCC aims to positively influence knowledge, attitudes, and social norms via a singular or variety of communication techniques. Signup and view all the answers

What is SBCC and what is its purpose?

SBCC stands for Social and Behaviour Change Communication. Its purpose is to positively influence knowledge, attitudes, and social norms among individuals, institutions, and communities using communication strategies based on behavior science. Signup and view all the answers

What is the process involved in SBCC?

The process involves interactively communicating with individuals, institutions, communities, and societies as part of an overall program of information dissemination, motivation, problem-solving, and planning. Signup and view all the answers

What does SBCC's systematic process include?

SBCC's systematic process includes formative research and behavior analysis, communication planning, implementation, and monitoring, creating an environment that supports desired outcomes, and evaluation. Signup and view all the answers

What are the influences on individual behaviors that SBCC aims to address?

Individual behaviors are influenced by social, cultural, economic, and political circumstances, which SBCC aims to address. Signup and view all the answers

What techniques does SBCC use to positively influence knowledge, attitudes, and social norms?

SBCC aims to positively influence knowledge, attitudes, and social norms via a singular or variety of communication techniques. Signup and view all the answers

SBCC draws on theories from multiple fields - communication, psychology, sociology, anthropology, ______.

marketing Signup and view all the answers

The Social Ecological Model helps SBCC understand the interplay of individual, social, and environmental ______.

factors Signup and view all the answers

SBCC uses theories like Stages of Change, Diffusion of Innovations, Social Cognitive Theory that explain ______ change.

behavior Signup and view all the answers

SBCC uses qualitative and quantitative research to understand target audiences, influencers, barriers to change, ______, etc.

opportunities Signup and view all the answers

SBCC identifies key behaviors to promote based on public health goals and segments audiences and profiles priority ______.

groups Signup and view all the answers

Study Notes

Definition and Purpose of SBCC

Social and Behaviour Change Communication (SBCC) is the deliberate use of communication strategies based on behaviour science to positively influence knowledge, attitudes, and social norms among individuals, institutions, and communities.
Aims to positively influence knowledge, attitudes, and social norms via a singular or variety of communication techniques.

Key Characteristics of SBCC

Based on proven theories and models of behaviour change
A process of interactively communicating with individuals, institutions, communities, and societies
Includes formative research and behaviour analysis, communication planning, implementation, and monitoring, creating an environment that supports desired outcomes, and evaluation

Role of SBCC

Draws on theories from multiple fields, including communication, psychology, sociology, anthropology, marketing, etc.
Uses models like the Social Ecological Model to understand interplay of individual, social, and environmental factors

Theoretical Foundations

Applies theories like Stages of Change, Diffusion of Innovations, Social Cognitive Theory that explain behavior change

Formative Research

Uses qualitative and quantitative research to understand target audiences, influencers, barriers to change, opportunities, etc.
Methods include focus groups, interviews, surveys, observations, literature reviews
Research provides insights to guide strategy development

Strategic Design

Identifies key behaviors to promote based on public health goals
Segments audiences and profiles priority groups
Develops evidence-based strategies to motivate change using a mix of approaches

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Description

Test your knowledge of Social and Behaviour Change Communication (SBCC) with this quiz. Explore the deliberate use of communication strategies based on behavior science to positively influence knowledge, attitudes, and social norms. Delve into the theories and models of behavior change with this quiz.

Social and Behaviour Change Communication (SBCC) Quiz

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