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Questions and Answers
What does sneaker culture represent?
What does sneaker culture represent?
Sneaker culture represents lifestyle, self-expression, and even a status symbol.
What is the estimated value of the sneaker business?
What is the estimated value of the sneaker business?
The sneaker business is estimated to be worth nearly 80 billion dollars.
Who is at the core of the sneaker consumer base?
Who is at the core of the sneaker consumer base?
Black people are at the core of the sneaker consumer base.
What does having 'fresh kicks' mean in the black community?
What does having 'fresh kicks' mean in the black community?
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What does wearing the right sneakers symbolize in the black community?
What does wearing the right sneakers symbolize in the black community?
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Study Notes
Sneaker Culture
- Represented self-expression, status, and cultural identity, particularly in the black community.
- Sneaker culture originated in the 1970s and 1980s in urban America, influenced by hip-hop and basketball.
Sneaker Industry
- Estimated to be worth $95 billion, with the global sneaker resale market projected to reach $30 billion by 2030.
Core Consumer Base
- Young, urban, and predominantly male, with a strong affinity for streetwear and sneaker culture.
'Fresh Kicks'
- Slang term in the black community referring to having the latest and most stylish sneakers, symbolizing fashionability and social status.
Symbolism in the Black Community
- Wearing the right sneakers symbolizes social status, fashion sense, and cultural connection, particularly among young black men.
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