Questions and Answers
What year was Michael Jordan drafted to the NBA?
1984
Which sportswear company struggled to keep up with Adidas and Converse in the basketball shoe market?
Nike
Who was Nike's creative director at the time of designing Michael Jordan's first Air Jordan model?
Peter Moore
What did Michael Jordan not like about Nike shoes initially?
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What was the iconic name for the brand of shoe created by Nike for Michael Jordan?
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Which basketball legend was associated with the Air Jordan 1?
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What was Michael Jordan's initial preference for a shoe deal?
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Which company did Michael Jordan initially want to sign a shoe deal with?
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Study Notes
Michael Jordan's NBA Career
- Michael Jordan was drafted to the NBA in 1984.
Nike's Struggle in the Basketball Shoe Market
- In the basketball shoe market, Nike struggled to keep up with Adidas and Converse.
Creation of Air Jordan 1
- Nike's creative director, Peter Moore, designed Michael Jordan's first Air Jordan model.
Michael Jordan's Initial Dislike of Nike Shoes
- Initially, Michael Jordan did not like Nike shoes because they were not his preferred style, which was more like Converse.
Air Jordan Brand
- The iconic brand of shoe created by Nike for Michael Jordan was called Air Jordan.
Association with Air Jordan 1
- The Air Jordan 1 was associated with basketball legend Michael Jordan.
Michael Jordan's Initial Preference for a Shoe Deal
- Michael Jordan's initial preference for a shoe deal was with Converse.
Michael Jordan's Preferred Shoe Company
- Michael Jordan initially wanted to sign a shoe deal with Converse, but eventually signed with Nike.
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