Podcast
Questions and Answers
What did Ghadi do as part of their campaign?
What did Ghadi do as part of their campaign?
- Increase their budget for visual ads
- Win over customers with a tagline (correct)
- Show the quality of their product
- Create effective ads
What was the result of Nike's Just do it campaign?
What was the result of Nike's Just do it campaign?
- Restoring the company's image
- Helping the company become a trillion-dollar company
- Increasing the company's revenues significantly (correct)
- Convincing people that they deliver the best results
What is copywriting?
What is copywriting?
- A branch of marketing
- Creating effective ads (correct)
- Visual ads
- Audio-based ads
What did Nirma do as part of their campaign?
What did Nirma do as part of their campaign?
What was the result of Apple's Think Different campaign?
What was the result of Apple's Think Different campaign?
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Study Notes
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Copywriting is the process of creating effective ads.
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Copywriting is a branch of marketing and everything remains the same.
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Visual ads require more budget than conventional print or audio-based ads but leave a lasting impression on the public.
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Ghadi did a campaign where they tried to win over the customer with their tagline “Pehle istemal kare phir Vishwas kare” which helped them build trust.
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Nirma did a campaign where they tried to show the quality of their product and how it is superior to others - “Dudh si safedi Nirma se aai, rangeen kapde bhi khil khil jaye, sabki pasand Nirma” and convinced people that they deliver the best results.
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Finally, the last thing is action. You tell them what actions they need to perform to have this product.
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Nike's Just do it campaign helped increase the company's revenues significantly.
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Apple's Think Different campaign was successful in restoring the company's image and helping it become a trillion-dollar company.
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