Shopping Decisions Quiz

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Questions and Answers

What triggers the recognition of new consumer needs?

Decreased product availability

Increased product prices

Increased advertising frequency

Changed circumstances (correct)

Which factor is NOT a consumer influence on problem recognition?

Historical product usage

Existing goods and services

Current emotional state (correct)

New product innovation

How does marketing information affect consumers' problem recognition?

It prompts them to evaluate their actual and desired states. (correct)

It decreases awareness of actual needs.

It only influences their emotional responses.

It has no significant impact on recognition.

What sense of action is described when a consumer recognizes a problem or need?

A drive to take action towards satisfaction Signup and view all the answers

Which is an example of a situational influence that leads to problem recognition?

Realizing a camera is broken Signup and view all the answers

What motivates a consumer to act upon recognizing a problem?

A sense of urgency to resolve issues Signup and view all the answers

What primarily influences a consumer to switch products?

A promotion or special offer Signup and view all the answers

What does a greater perceived distance between actual and desired states lead consumers to recognize?

Potential needs for products or services Signup and view all the answers

What is meant by 'decision delay' in consumer behavior?

The time taken to gather information before making a purchase. Signup and view all the answers

Which type of risk is associated with the psychological aspect of purchasing decisions?

The potential for loss of social standing. Signup and view all the answers

Which factor may influence a consumer's need to acquire information during the purchasing process?

Their prior experience with similar products. Signup and view all the answers

What does the locus of control theory indicate about consumer behavior?

Consumers with an internal locus of control feel they are responsible for their decisions. Signup and view all the answers

What might high levels of internal information quality affect during a consumer's decision-making process?

The confidence in the decision-making ability. Signup and view all the answers

Which of the following is NOT a category related to the perceived risk in purchasing decisions?

Brand loyalty risk. Signup and view all the answers

What is the likely outcome if a consumer has a positive evaluation of a purchase?

They may become loyal to the brand. Signup and view all the answers

What is the primary consumer influence indicated by confidence in decision-making ability?

The effectiveness of personal research. Signup and view all the answers

Which method is used in the EKB model for processing information where consumers pay attention to stimuli?

Attention Signup and view all the answers

Specialty goods are characterized by which of the following traits?

A high level of consumer preference. Signup and view all the answers

What does dissonance refer to in consumer behavior?

The uncertainty about whether a choice was correct. Signup and view all the answers

Which observational method involves marking the consumption process within consumers' homes?

In-home observation Signup and view all the answers

Which type of information gathering method involves asking consumers questions and recording responses?

Interviews and Surveys Signup and view all the answers

What is an essential aspect of the study of consumer behavior?

It integrates knowledge from various disciplines. Signup and view all the answers

Which of the following methods is classified under physiological observational methods?

MRI technology Signup and view all the answers

What can lead to negative evaluation of a consumer's choice?

Dissatisfaction with the purchase. Signup and view all the answers

What does consumption primarily refer to?

The use and benefits derived from goods and services Signup and view all the answers

What is one of the five dimensions of motivation proposed by Sheth?

Aesthetic/emotional Signup and view all the answers

Which aspect of consumption is characterized by the time and place where goods are used?

Consumption situation Signup and view all the answers

In an approach-approach conflict, what characterizes the situation faced by the individual?

Choosing between equally attractive alternatives Signup and view all the answers

What is a consumption episode defined as?

The set of items used in the same event occurring in temporal proximity Signup and view all the answers

What type of consumption is associated with rituals and significant life events?

Sacred consumption Signup and view all the answers

Which of the following does NOT represent a motive for increased consumer involvement?

Challenge Signup and view all the answers

What type of conflict involves choosing between two undesirable alternatives?

Avoidance-avoidance conflict Signup and view all the answers

Which concept is related to the act of using goods in everyday life?

Profane consumption Signup and view all the answers

Which motive is categorized under functional motivation?

Utility Signup and view all the answers

What is the term used for an uncontrollable desire to engage in consumption that can harm oneself or others?

Compulsive consumption Signup and view all the answers

What is a primary factor influencing consumer satisfaction?

The perceived quality versus expectations Signup and view all the answers

What does situational motivation refer to?

Benefits derived from specific conditions Signup and view all the answers

Which of the following is an example of an avoidance-approach conflict?

Deciding whether to take a job with high pay but poor work-life balance Signup and view all the answers

Which of the following is NOT a component of consumer satisfaction?

Emotional conflict Signup and view all the answers

What is curiosity classified as in Sheth’s consumer motives?

Situational Signup and view all the answers

What term is used to describe the process of an object or place losing its sacred status?

Desacralization Signup and view all the answers

How does the presence of others influence the consumption situation?

It enhances the social context of consumption Signup and view all the answers

Which type of consumption is focused on behaviors tied to important life events?

Ritual consumption Signup and view all the answers

Which situation denotes that marketers have limited control over consumption?

Presence of others Signup and view all the answers

If a customer is satisfied with a product, what is the most likely outcome?

They will likely recommend it to others Signup and view all the answers

Which of the following best describes the relationship between consumption and culture?

Consumption is influenced by cultural norms and changes Signup and view all the answers

Study Notes

Product and Service Consumption

Consumption includes possession and use of goods/services and their delivered benefits.
A consumption set consists of goods/services acquired and used together.
Consumption is closely linked to lifestyle and cultural context.

Consumption Situation

The consumption situation encompasses the physical and social environment of product use.
It consists of the time, place, and presence of others influencing consumption.
A consumption episode refers to items used together during a specific event.

Ritual Consumption

Tied to specific rituals, reflecting important life events.
Rituals influence consumer behavior and purchasing decisions.
Sacred consumption links to traditions/holidays, while profane consumption occurs in daily life.

Compulsive Consumption

Defined as an uncontrollable urge to obtain or experience certain goods/services, often leading to harmful behaviors.
Influenced by emotional conflicts and familial factors.

Consumer Satisfaction

Satisfaction impacts long-term buyer-seller relationships; happy consumers are likely to repurchase.
Three components of satisfaction:
- Problem or need recognition
- Information search
- Alternative evaluation

Studying Consumer Behavior

Consumer behavior is an applied science, influenced by economics, psychology, sociology, and statistics.
Observation methods include in-home studies, shadowing, and physiological techniques like eye-tracking.
Surveys are used for efficient data collection on consumer preferences.

Problem Recognition and Influences

Problem recognition can result from dissatisfaction or spotting opportunities for new products.
External factors, such as situational influences and marketing information, can lead to changes in perceived needs.
Actual and desired states can provoke motivation for action.

External Information Search

Risk perception plays a role in external information search, encompassing functional, financial, psychological, social, physiological, and time-related aspects.
Quality of internal information and confidence in decision-making are pivotal in influencing information searches.

Consumer Motivation and Behavior

Sheth’s consumer motives define five dimensions influencing decisions: functional, aesthetic/emotional, social, situational, and curiosity.
Consumer motives significantly shape purchasing behaviors and patterns of consumption.

Conflict Resolution

Consumer conflicts can be classified as:
- Approach-approach: choosing between equally attractive options.
- Approach-avoidance: a goal with both positive and negative traits.
- Avoidance-avoidance: selecting between two undesirable options.

Influence on Consumption Patterns

Activated motives drive behavior and can lead to increased consumer involvement in experiences that offer thrill or excitement.

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Description

Test your knowledge on how various factors influence shopping decisions and payment methods. This quiz covers different shopping behaviors and their benefits. Ideal for anyone interested in consumer behavior and retail management.