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Questions and Answers
What do consumers use to simplify decision-making?
What represents external search where consumers visit stores to view products, seek advice, then make online purchases?
What type of consumer seeks variety in their choices due to boredom or a desire for change?
Which type of consumer is driven by ethical beliefs such as supporting local, organic, or cruelty-free products?
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What are consumers often influenced by, such as framing and sunk cost fallacy?
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Which consumer is rational and goal-oriented, seeking value for their money and may engage in couponing or bargain hunting?
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What acts as an intermediary to filter and organize information for consumers from various online sources?
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Which factor influences consumer purchasing decisions, including physical and social elements?
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What type of consumer shops for social experiences, interpersonal attraction, instant status, and the thrill of the chase?
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Which type of consumer dislikes shopping and aims to complete the task quickly?
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Study Notes
Consumer Decision Making and Shopping Orientations
- Economics of Information Approach: Consumers gather information necessary to make informed decisions, based on their level of involvement.
- Cybermediary: Acts as an intermediary to filter and organize information for consumers from various online sources.
- Showrooming: Consumers visit stores to view products, seek advice, then make online purchases, representing external search.
- Variety Seeking: Consumers seek variety in their choices due to boredom or a desire for change.
- Heuristics: Consumers use mental rules or shortcuts to simplify decision-making.
- Biases in Decision Making: Consumers are often influenced by cognitive biases such as framing and sunk cost fallacy.
- Situational Effects on Buying: Various factors, including physical and social elements, influence consumer purchasing decisions.
- Antecedent Conditions: Predispositions and situational characteristics affect consumers' information processing, purchase, or consumption environments.
- Reasons for Shopping: People shop for social experiences, interpersonal attraction, instant status, the thrill of the chase, and various shopping orientations.
- Economic Consumer: Rational and goal-oriented consumers seek value for their money and may engage in couponing or bargain hunting.
- Personalized Consumer: Consumers with personalized shopping orientations based on their specific preferences and needs.
- Ethical Consumer: Consumers driven by ethical beliefs, such as supporting local, organic, or cruelty-free products, and boycotting certain stores.
- Apathetic Shopper: Consumers who dislike shopping and aim to complete the task quickly, although preferences may vary across different shopping categories.
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Description
Test your knowledge of consumer decision making and shopping orientations with this quiz. Explore topics such as the economics of information approach, cybermediary role, showrooming, variety seeking, heuristics, biases in decision making, situational effects on buying, antecedent conditions, reasons for shopping, and different consumer types like economic, personalized, ethical, and apathetic shoppers.
