Sharing Economy Concepts Quiz
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Questions and Answers

Tech allows diverse prod and service providers to connect w/ ______.

consumers

Some firms are buying inventory and renting it out, such as ______.

Rent the Runway

Indiv takes possession of an item for a period of time then returns it for use by ______.

others

Uber and Lyft are examples of ______ services.

<p>transportation</p> Signup and view all the answers

A new class of micro-entrepreneurs providing personal services includes platforms like ______.

<p>Rover</p> Signup and view all the answers

Crowdfunding platforms such as ______ allow consumers to pool capital for projects.

<p>Kickstarter</p> Signup and view all the answers

Some services oversee inventory to gain more control, as seen with ______.

<p>Rent the Runway</p> Signup and view all the answers

Transportation services like Turo provide ______ vehicles.

<p>loaner</p> Signup and view all the answers

Social media word of mouth accelerates the growth of the sharing ______.

<p>economy</p> Signup and view all the answers

Efforts to foster reusable services often have an ______ benefit.

<p>environmental</p> Signup and view all the answers

Extortionists might leverage hacked data to demand ______.

<p>payment</p> Signup and view all the answers

Cyberware has become a legit ______.

<p>threat</p> Signup and view all the answers

Taking out key components of the US power grid is ______.

<p>devastating</p> Signup and view all the answers

Stuxnet showed that with computers at the heart of many systems, it's now possible to destroy critical ______.

<p>infrastructure</p> Signup and view all the answers

San Francisco city government lost control of a large portion of its own computer network over a ______ day period.

<p>10</p> Signup and view all the answers

Every 7 riders attract 1 new ______ user.

<p>Uber</p> Signup and view all the answers

91% recommend the last service to a ______ or colleague.

<p>friend</p> Signup and view all the answers

Drivers and customers link to Lyft through their ______ accounts.

<p>Facebook</p> Signup and view all the answers

Uber has raised $21B so far, and boasts a private valuation of over ______B.

<p>70</p> Signup and view all the answers

Trust is essential on Airbnb, as guest identity is verified via a ______-step process.

<p>2</p> Signup and view all the answers

Uber claims to create 50k new jobs a month, with nearly all being ______.

<p>drivers</p> Signup and view all the answers

WePay's fraud-fighting technology analyzes social ______ to streamline payment processes.

<p>profiles</p> Signup and view all the answers

Airbnb listings include unique options such as yurts, castles, and private ______.

<p>islands</p> Signup and view all the answers

Many local firms also benefit from ______ and regulatory fees from industries threatened by the sharing economy.

<p>taxes</p> Signup and view all the answers

Uber's product-market fit conveys the degree to which a product satisfies market ______.

<p>demand</p> Signup and view all the answers

Successful efforts should be desired by customers and scale into large, profitable ______.

<p>business</p> Signup and view all the answers

Uber raises prices when supply does not meet demand to encourage drivers to work through ______ pricing.

<p>surge</p> Signup and view all the answers

Uber has been accused of the theft of self-driving car ______.

<p>tech</p> Signup and view all the answers

Uber app knows who drivers are, who was picked up, and where they were ______.

<p>taken</p> Signup and view all the answers

Staff optimizes ______ to determine the number of drivers, where demand is, and dynamic pricing.

<p>algorithms</p> Signup and view all the answers

Uber offers an API: published guideline on how other ______ can embed Uber into their own apps.

<p>developers</p> Signup and view all the answers

UberHealth offers APIs for integration into healthcare ______.

<p>products</p> Signup and view all the answers

Network effects mean that riders choose apps with more ______.

<p>drivers</p> Signup and view all the answers

Uber's growth concerns include rival Lyft putting up growth numbers much stronger than ______.

<p>Uber's</p> Signup and view all the answers

Marginal Costs are associated with each additional unit ______.

<p>produced</p> Signup and view all the answers

Edward Snowden leaked over 1.7M digital docs from US, British, and Australian ______.

<p>agencies</p> Signup and view all the answers

XKeyscore allows collection of data on 'nearly everything a user does on the ______.'

<p>internet</p> Signup and view all the answers

White hat hackers contribute to improving system ______.

<p>security</p> Signup and view all the answers

Black hat hackers are often referred to as computer ______.

<p>criminals</p> Signup and view all the answers

Social engineering involves con games that trick employees into revealing ______.

<p>info</p> Signup and view all the answers

Using ______ for authentication involves measuring and analyzing human body characteristics.

<p>biometrics</p> Signup and view all the answers

Malware seeks to compromise a computing system without ______.

<p>permission</p> Signup and view all the answers

Unlike viruses, ______ are programs that automatically spread by exploiting security vulnerabilities.

<p>worms</p> Signup and view all the answers

Software business is very attractive, with notable figures such as Bill Gates and ______ among the wealthiest people.

<p>Larry Ellison</p> Signup and view all the answers

Open-Source Software (OSS) is free and allows anyone to look at and potentially ______ the code.

<p>modify</p> Signup and view all the answers

Cloud computing replaces computing with services provided over the Internet, on other’s ______.

<p>hardware</p> Signup and view all the answers

Software as a Service (SaaS) involves subscribing to a 3rd party software and receiving a service that is delivered ______.

<p>online</p> Signup and view all the answers

Linux is an example of an open-source software ______ system.

<p>operating</p> Signup and view all the answers

LAMP stands for Linux, Apache, MYSQL, and any of several programming languages that start with ______.

<p>P</p> Signup and view all the answers

The open source community aims to improve software quality, making the reliability of OSS outperform its ______ competitors.

<p>commercial</p> Signup and view all the answers

The ______ vulnerabilities in code can be addressed quicker when many eyes examine the OSS.

<p>security</p> Signup and view all the answers

Study Notes

Chapter 11: Sharing Economy, Collaborative Consumption, and Efficient Markets

  • Technology connects diverse product and service providers with consumers, offering wider reach and efficiency
  • Efforts empower "citizen suppliers," where product owners become rental providers (e.g., rooms - Airbnb, cars - Turo, boats - Boatsetters)
  • New micro-entrepreneurs offer personal services (e.g., car rides - Uber, pet sitting - Rover, meal prep - Feastly, home services - Care.com)
  • Some firms buy inventory and rent it out (e.g., Rent the Runway, Zipcar, Chegg)
  • Products are "collaboratively consumed," where individuals temporarily possess items for reuse by others
  • Consumers pool capital to finance projects (e.g., Kickstarter, GoFundMe) or obtain loans (e.g., LendingClub)
  • Internet-enabled market makers operate, rooted in platforms like eBay and Craigslist
  • Goods examples: pre-owned (eBay, Craigslist, ThredUP), loaner products (Zilok, Rent the Runway, Chegg), custom products (Etsy)
  • Service examples: professional (Upwork, crowdSPRING), personal (Angie's List, Handy, TaskRabbit), delivery (Doordash, Grubhub), transportation (Uber, Lyft, Didi), loaner vehicles (Turo, Zipcar), places to stay (Airbnb, HomeAway, Couchsurfing)
  • Office space (LiquidSpace, ShareDesk)

Social Media and Sharing Economy Growth

  • Word-of-mouth referrals significantly accelerate the sharing economy's growth across social media
  • 47% of sharing economy participants learn through word-of-mouth
  • Uber's inherent virality: Every 7 customers recommend the service to 1 new user
  • Social proof positively influences others to join the platform through connections between customers and drivers via social media accounts

Chapter 15: Open Source, Cloud, Virtualized, and App-Driven Shifts

  • Marginal cost for software products is zero (MC=0)
  • Open-source software (OSS) is attractive due to its open code, enabling modification, fostering a large community of contributors, including early adopters like Bill Gates and Larry Ellison
  • Cloud computing replaces traditional computing with services accessible over the internet (software as a service [SaaS]- a service provided online without any burden of buying, managing, or maintaining third-party software)
  • Virtualization enables one computer to behave like multiple separate computers which allows for efficient resource use

Chapter 19: Information Security

  • Large data breaches, like the Equifax breach (2017), highlight the vulnerabilities of systems holding sensitive customer information (e.g., credit card data, social security numbers)
  • Large-scale breaches have significant economic, social, and legal consequences that impact consumers
  • Hackers exploit vulnerabilities in software components (e.g., Apache Struts) to gain unauthorized access and cause financial harm, including hacking attacks before Thanksgiving, like the Target breach
  • Security concerns emphasize data protection and the importance of secure practices (e.g., strong passwords, data backups, up-to-date software)

General Security Concerns

  • Firms face considerable risks from malicious actors (e.g., hacking and data breaches) when employing systems relying on open-source software (OSS)
  • Data harvesters and other cybercriminals exploit vulnerabilities and steal data for financial gain, extortion, or resale
  • Social engineering and other malicious use of technology can lead to major data compromises, causing considerable financial, reputational, and operational damage. The need for updated technology and security protocols is critical and can be pricey.

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Test your knowledge on the shared economy and its impact on diverse sectors. This quiz covers important platforms, concepts, and services that are reshaping how we think about ownership and resource sharing. Explore the implications and examples of the sharing economy in today's society.

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