Podcast
Questions and Answers
Why is it important to involve key stakeholders when establishing event objectives?
Why is it important to involve key stakeholders when establishing event objectives?
The 5E's approach to establishing event objectives is a complex and rigid formula.
The 5E's approach to establishing event objectives is a complex and rigid formula.
False
What is the purpose of the 'Educate' element of the 5E's approach?
What is the purpose of the 'Educate' element of the 5E's approach?
To provide training workshops or other educational activities for event attendees.
A hierarchy of objectives is important because it helps event organizers to _______________________ their time and effort.
A hierarchy of objectives is important because it helps event organizers to _______________________ their time and effort.
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What is the primary purpose of the 'Enlighten' element of the 5E's approach?
What is the primary purpose of the 'Enlighten' element of the 5E's approach?
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The 'Energize' element of the 5E's approach is primarily focused on providing educational content.
The 'Energize' element of the 5E's approach is primarily focused on providing educational content.
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Match the following elements of the 5E's approach with their primary purpose:
Match the following elements of the 5E's approach with their primary purpose:
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What is the primary focus of 'Legacy Objectives' in event planning?
What is the primary focus of 'Legacy Objectives' in event planning?
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What is the most effective way to promote an event?
What is the most effective way to promote an event?
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Cash flow is the most important aspect of event planning.
Cash flow is the most important aspect of event planning.
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What is the basic principle of good cash flow management?
What is the basic principle of good cash flow management?
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Events often attract ______________ to raise additional funds.
Events often attract ______________ to raise additional funds.
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What is the purpose of the evaluation phase after an event?
What is the purpose of the evaluation phase after an event?
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Contra-deals involve exchanging money for services.
Contra-deals involve exchanging money for services.
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What is the purpose of debriefing after an event?
What is the purpose of debriefing after an event?
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Match the following event planning phases with their corresponding activities:
Match the following event planning phases with their corresponding activities:
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What does the acronym SMART stand for in the context of event objectives?
What does the acronym SMART stand for in the context of event objectives?
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Event objectives should be unrealistic to challenge the event team.
Event objectives should be unrealistic to challenge the event team.
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What is the purpose of having specific objectives in event planning?
What is the purpose of having specific objectives in event planning?
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Objectives without a time frame are like trying to catch the __________ in a paper cup.
Objectives without a time frame are like trying to catch the __________ in a paper cup.
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Match the following event objectives with their descriptions:
Match the following event objectives with their descriptions:
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What is the purpose of having agreed objectives in event planning?
What is the purpose of having agreed objectives in event planning?
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Measurable objectives are not essential in event planning.
Measurable objectives are not essential in event planning.
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What should event objectives take into account?
What should event objectives take into account?
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Study Notes
Establishing Event Objectives
- Involve key individuals, including the client, to establish event objectives.
- The 5E's approach helps understand the emotions that event attendees will experience, enabling organizers to set relevant objectives:
- Entertain
- Engage
- Educate
- Enlighten
- Energize
Hierarchy of Objectives
- Organize objectives in order of importance to prioritize resources (time and money).
- Legacy objectives consider lasting benefits and outcomes:
- Achieve long-term objectives/ROI's
- Capitalize on unique opportunities
- Promote sustainable practices
- Increase reputation and value
- Inspire future hosts and organizers
SMART Objectives
- Ensure objectives are:
- Specific
- Measurable
- Agreed
- Realistic
- Time-bound
- This approach helps develop well-written objectives.
Defining Event Goals and Objectives
- Phase 1: Preparation - consider legacy objectives
- Phase 2: Detailed Planning - focus on promotion and publicity, cash flow management, and fundraising (e.g., sponsorships, contra-deals)
- Phase 3: Post-Event - evaluate the event, debrief, and follow up with attendees, participants, clients, and stakeholders.
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Description
Learn how to set Specific, Measurable, Agreed, Realistic and Time-bound objectives for your event, including achieving long-term goals and promoting sustainable practices.
