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Questions and Answers
What is the role of a Guestologist?
What is the role of a Guestologist?
- Optimally managing a service organization based on customer profiles
- Analyzing customer feedback and preferences (correct)
- Understanding the guest's behaviors, needs, and expectations in a service environment
- Planning the design and layout of service establishments
What is the basic definition of Guestology according to Bruce Laval?
What is the basic definition of Guestology according to Bruce Laval?
- Optimally managing a service organization based on customer profiles
- Understanding the guest's behaviors, needs, and expectations in a service environment (correct)
- The scientific study of customer feedback and satisfaction
- Planning the design and layout of service establishments
What is the characteristic of Lean Servicescape establishment design?
What is the characteristic of Lean Servicescape establishment design?
- Highly themed and decorative
- Simple and minimalistic (correct)
- Elaborate and luxurious
- Traditional and conventional
What does Guestology primarily focus on?
What does Guestology primarily focus on?
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What should companies make it a practice to inquire from their customers?
What should companies make it a practice to inquire from their customers?
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