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Questions and Answers
Which of the following best defines servicescape?
Which of the following best defines servicescape?
- The process of analyzing and identifying the impact of a good environment on the service-based industry
- The physical environment where a service can take place (correct)
- The settings where a service is consumed or delivered and the place where both the company and customer interact with each other
- The model that explains the behavior of customers and clients within the service environment
What is the main focus of servicescape?
What is the main focus of servicescape?
- Examining the impact of the physical environment on the service-based industry (correct)
- Analyzing customer behavior
- Assessing customer satisfaction
- Identifying customer needs
According to Booms and Bitner, what is the direct impact of ambiance on customers?
According to Booms and Bitner, what is the direct impact of ambiance on customers?
- It has no impact on customer behavior
- It encourages customers to follow a set course of action
- It influences customer perception and response (correct)
- It discourages customers from visiting a place
What is the first aspect of service perceived by the client or customer?
What is the first aspect of service perceived by the client or customer?
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What does servicescape help to analyze and identify?
What does servicescape help to analyze and identify?
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