5 Questions
Which of the following best defines servicescape?
The physical environment where a service can take place
What is the main focus of servicescape?
Examining the impact of the physical environment on the service-based industry
According to Booms and Bitner, what is the direct impact of ambiance on customers?
It influences customer perception and response
What is the first aspect of service perceived by the client or customer?
The physical environment
What does servicescape help to analyze and identify?
The impact of a good environment on the service-based industry
Test your knowledge on the Servicescape concept in Entrepreneurial Management with this Midterm Reviewer. Explore the impact of physical environments on service-based industries and learn how to analyze and identify the ideal settings for service consumption and delivery.
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