Servicescape Concept in Entrepreneurial Management
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Questions and Answers

Which of the following best defines servicescape?

  • The process of analyzing and identifying the impact of a good environment on the service-based industry
  • The physical environment where a service can take place (correct)
  • The settings where a service is consumed or delivered and the place where both the company and customer interact with each other
  • The model that explains the behavior of customers and clients within the service environment
  • What is the main focus of servicescape?

  • Examining the impact of the physical environment on the service-based industry (correct)
  • Analyzing customer behavior
  • Assessing customer satisfaction
  • Identifying customer needs
  • According to Booms and Bitner, what is the direct impact of ambiance on customers?

  • It has no impact on customer behavior
  • It encourages customers to follow a set course of action
  • It influences customer perception and response (correct)
  • It discourages customers from visiting a place
  • What is the first aspect of service perceived by the client or customer?

    <p>The physical environment</p> Signup and view all the answers

    What does servicescape help to analyze and identify?

    <p>The impact of a good environment on the service-based industry</p> Signup and view all the answers

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    OptimisticChalcedony8104
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