Podcast
Questions and Answers
Which aspect of service relates to the timely delivery of flights?
Which aspect of service relates to the timely delivery of flights?
What does the term 'security' imply in service delivery?
What does the term 'security' imply in service delivery?
Which service aspect involves market surveys to understand customer needs?
Which service aspect involves market surveys to understand customer needs?
What is a key factor that evaluates the skills and knowledge of employees in service delivery?
What is a key factor that evaluates the skills and knowledge of employees in service delivery?
Signup and view all the answers
In the context of online marketing in India, what is the projected user growth by 2020?
In the context of online marketing in India, what is the projected user growth by 2020?
Signup and view all the answers
Which aspect of service signifies the physical and aesthetic elements of service delivery?
Which aspect of service signifies the physical and aesthetic elements of service delivery?
Signup and view all the answers
What defines the concept of online marketing?
What defines the concept of online marketing?
Signup and view all the answers
How does Rajasthan Roadways demonstrate responsiveness?
How does Rajasthan Roadways demonstrate responsiveness?
Signup and view all the answers
What is one major benefit of social media marketing for companies?
What is one major benefit of social media marketing for companies?
Signup and view all the answers
Which of the following is a disadvantage of online marketing?
Which of the following is a disadvantage of online marketing?
Signup and view all the answers
How can companies effectively engage customers according to the information provided?
How can companies effectively engage customers according to the information provided?
Signup and view all the answers
What is the effect of competitive online marketing environments?
What is the effect of competitive online marketing environments?
Signup and view all the answers
Which online marketing tool is specifically designed to manage customer relationships?
Which online marketing tool is specifically designed to manage customer relationships?
Signup and view all the answers
What factor makes video marketing an effective online marketing tool?
What factor makes video marketing an effective online marketing tool?
Signup and view all the answers
In social media marketing, what is one key role of built-in data analytics tools?
In social media marketing, what is one key role of built-in data analytics tools?
Signup and view all the answers
What challenge do businesses face when marketing their products online?
What challenge do businesses face when marketing their products online?
Signup and view all the answers
What is one of the main purposes of using social media in marketing?
What is one of the main purposes of using social media in marketing?
Signup and view all the answers
Which social media platform is the most popular among businesses?
Which social media platform is the most popular among businesses?
Signup and view all the answers
How does Twitter mainly facilitate product promotion?
How does Twitter mainly facilitate product promotion?
Signup and view all the answers
What unique benefit does LinkedIn provide compared to other social media platforms?
What unique benefit does LinkedIn provide compared to other social media platforms?
Signup and view all the answers
Which age group has the highest number of Facebook users in the provided data?
Which age group has the highest number of Facebook users in the provided data?
Signup and view all the answers
What percentage of businesses reported using Facebook for their marketing as of May 2015?
What percentage of businesses reported using Facebook for their marketing as of May 2015?
Signup and view all the answers
Which social media platform allows for customer service interactions?
Which social media platform allows for customer service interactions?
Signup and view all the answers
What is a significant demographic feature of LinkedIn users in India?
What is a significant demographic feature of LinkedIn users in India?
Signup and view all the answers
What is a key feature of WhatsApp that distinguishes it from traditional SMS?
What is a key feature of WhatsApp that distinguishes it from traditional SMS?
Signup and view all the answers
Which of the following is NOT a feature offered by Google+?
Which of the following is NOT a feature offered by Google+?
Signup and view all the answers
How does Foursquare enhance business visibility?
How does Foursquare enhance business visibility?
Signup and view all the answers
What advantage does social media provide regarding customer feedback?
What advantage does social media provide regarding customer feedback?
Signup and view all the answers
What was the user engagement rate of Instagram compared to Facebook in 2014?
What was the user engagement rate of Instagram compared to Facebook in 2014?
Signup and view all the answers
Which of the following strategies can lead to a competitive advantage for businesses using social media?
Which of the following strategies can lead to a competitive advantage for businesses using social media?
Signup and view all the answers
Which statement best describes brand awareness through online marketing?
Which statement best describes brand awareness through online marketing?
Signup and view all the answers
What is one way businesses can use feedback received from social media?
What is one way businesses can use feedback received from social media?
Signup and view all the answers
What best defines a service according to the provided content?
What best defines a service according to the provided content?
Signup and view all the answers
Why can't a service be physically owned?
Why can't a service be physically owned?
Signup and view all the answers
Which of the following statements about the Indian economy is correct?
Which of the following statements about the Indian economy is correct?
Signup and view all the answers
What does the term 'simultaneity' refer to in the context of services?
What does the term 'simultaneity' refer to in the context of services?
Signup and view all the answers
Which of the following is NOT a characteristic of services?
Which of the following is NOT a characteristic of services?
Signup and view all the answers
What percentage did the service sector contribute to India's GDP in 2012-13?
What percentage did the service sector contribute to India's GDP in 2012-13?
Signup and view all the answers
Which of the following best describes the relationship between consumer presence and service delivery?
Which of the following best describes the relationship between consumer presence and service delivery?
Signup and view all the answers
What role does the agricultural sector play in the Indian economy as of 2013-14?
What role does the agricultural sector play in the Indian economy as of 2013-14?
Signup and view all the answers
Study Notes
Services & The Indian Economy
- Services are processes, not physical products.
- The Indian economy is the seventh-largest by GDP and third-largest by purchasing power parity.
- India is a newly industrialized country and a member of the G-20 and BRICS.
- India's service sector is one of the fastest growing in the world, contributing 57% of GDP in 2012-13.
- The IT industry is the largest private sector employer in India.
- The Indian automobile industry is one of the largest in the world.
Characteristics of Services
- Services are intangible: they cannot be touched or examined before consumption.
- Services involve simultaneity: production and consumption happen at the same time.
- Services are perishable: they cannot be stored or saved for later use.
Service Quality Dimensions
- Reliability: The service is consistently delivered as promised.
- Access: The service is easily accessible, with minimal waiting times.
- Security: The service is safe and trustworthy.
- Credibility: The service provider appears honest and trustworthy.
- Understanding the customer: The service provider knows the customer's needs.
- Responsiveness: Service employees are willing to help customers and solve their problems.
- Competence: Employees have the skills and knowledge to provide the service.
- Courtesy: Staff are polite and considerate to customers.
- Tangibles: The physical environment of service delivery is appealing.
The Internet in India
- India has about 302 million internet users by December 2014, making it the third-largest user base globally.
- The number of internet users is expected to triple by 2020, making India the second-largest user base after China.
Online Marketing
- Online marketing uses internet channels to promote brands, products, and services.
- It helps businesses understand customer behavior and feedback.
- Word-of-mouth communication and peer-to-peer dialogue have a significant impact on customers.
Online Marketing Tools
- Email Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Display Advertising
- Search Engine Marketing (SEM)
- Events, Webinars
- A/B Testing & Website Optimization
- Content Marketing
- Video Marketing
- Marketing Analytics
- Customer Relationship Management (CRM)
- Content Management System (CMS)
Disadvantages of Online Marketing
- Impersonal: Virtual communication can make marketing less personal.
- Competitive: The online marketing space is crowded and competitive.
- Capturing Attention: It's hard to capture attention in the crowded online environment.
Social Media Marketing in India
- India has around 106 million active social media users.
- Social media platforms are used to promote brands, products, and services.
- Social media helps companies engage with customers and address various stakeholders.
Social Media Marketing Platforms
- Facebook: The most popular platform for brands.
- Twitter: Used for short messages (tweets) and customer service.
- LinkedIn: A professional networking site for business development.
- Google+: Integrates with Google search engine and other Google products.
- WhatsApp: A messaging service with a focus on speed and reliability.
- Foursquare: A location-based social networking site.
- Instagram: A photo and video sharing platform with a high engagement rate.
Advantages of Social Media Marketing
- Brand Awareness: Social media helps build brand recognition and awareness.
- Feedback: Provides a platform for receiving customer feedback, both positive and negative.
- Competitive Advantage: Helps businesses gain a competitive edge by understanding customer needs and trends.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
Test your knowledge about the service sector in India and its significance in the economy. This quiz covers the characteristics of services, service quality dimensions, and the role of the service industry in India's GDP. Discover how India's economic landscape is shaped by its rapidly growing service sector.
