Service Pricing and Revenue Management

• Inability to monitor competitors' pricing strategy
• Lack of customer interest in service pricing
• Complexity in value-based pricing
• Difficulty in calculating financial costs (correct)

• The same service may have more value when delivered faster (correct)
• Fast delivery reduces the perceived value of a service
• Customers prefer slower delivery for higher perceived value
• The time factor has no impact on service pricing

• Monitoring competitors' pricing strategy
• Emphasizing low-cost carrier services
• Relating price to the value perceived by the customer (correct)
• Setting prices relative to financial costs

<p>Consumer's overall assessment of the utility of a service based on perception of what is received and what is given (D)</p> Signup and view all the answers

<p>'Emphasize the benefits they receive from service as the most important component of value' (A)</p> Signup and view all the answers