Service Pricing and Revenue Management

Customers find service pricing easy to understand and ethical

Service pricing does not consider the time factor

Service pricing does not have implications of cost analysis

It is harder to calculate financial costs of creating a service process or performance than a manufactured good (correct)

Monitoring competitors' pricing strategy

Emphasizing benefits received from the service

Setting prices relative to financial costs

Relating price to the value perceived by the customer (correct)

It relates price to value perceived by the customer (correct)

It helps in understanding net value

It emphasizes benefits received from the service

It focuses mainly on price

<p>The consumer’s overall assessment of the utility of a service based on perception of what is received and what is given</p> Signup and view all the answers

<p>Emphasize the benefits they receive from service as the most important component of value</p> Signup and view all the answers