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SEO and SEM: Search Engine Visibility and Advertising

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Questions and Answers

What is the primary purpose of search engines' crawling process?

To index web pages

To discover new and updated content (correct)

To provide PPC ads

To rank web pages

What is a key factor in how search engines rank search results?

Page loading speed

Keyword stuffing

Domain age

Keyword density (correct)

What is the primary goal of a search engine's ranking algorithm?

To increase website traffic

To provide the most relevant result to the user (correct)

To prioritize paid advertisements

To promote new websites

What helps search engines understand the content of a web page?

Following SEO best practices Signup and view all the answers

What type of digital marketing involves paying for each ad click?

PPC Signup and view all the answers

What is the purpose of a search engine results page (SERP)?

To rank search results in order of relevance Signup and view all the answers

What is the role of spiders or crawlers in search engines?

To scour the internet for new content Signup and view all the answers

What is a benefit of PPC marketing?

Attract new customers and grow your business Signup and view all the answers

How often do search engines crawl websites for new content?

Every few days Signup and view all the answers

What is the purpose of indexing in search engines?

To categorize content based on keywords Signup and view all the answers