SEO and SEM: Search Engine Visibility and Advertising

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What is the primary purpose of search engines' crawling process?

To discover new and updated content

What is a key factor in how search engines rank search results?

Keyword density

What is the primary goal of a search engine's ranking algorithm?

To provide the most relevant result to the user

What helps search engines understand the content of a web page?

Following SEO best practices

What type of digital marketing involves paying for each ad click?

PPC

What is the purpose of a search engine results page (SERP)?

To rank search results in order of relevance

What is the role of spiders or crawlers in search engines?

To scour the internet for new content

What is a benefit of PPC marketing?

Attract new customers and grow your business

How often do search engines crawl websites for new content?

Every few days

What is the purpose of indexing in search engines?

To categorize content based on keywords

Test your knowledge of search engine optimization and marketing, including search visibility, relevant traffic, and domain authority. Learn how to promote websites through paid advertising and SEO techniques.

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