SEO and SEM: Search Engine Visibility and Advertising
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Questions and Answers

What is the primary purpose of search engines' crawling process?

  • To index web pages
  • To discover new and updated content (correct)
  • To provide PPC ads
  • To rank web pages

What is a key factor in how search engines rank search results?

  • Page loading speed
  • Keyword stuffing
  • Domain age
  • Keyword density (correct)

What is the primary goal of a search engine's ranking algorithm?

  • To increase website traffic
  • To provide the most relevant result to the user (correct)
  • To prioritize paid advertisements
  • To promote new websites

What helps search engines understand the content of a web page?

<p>Following SEO best practices (B)</p> Signup and view all the answers

What type of digital marketing involves paying for each ad click?

<p>PPC (A)</p> Signup and view all the answers

What is the purpose of a search engine results page (SERP)?

<p>To rank search results in order of relevance (C)</p> Signup and view all the answers

What is the role of spiders or crawlers in search engines?

<p>To scour the internet for new content (A)</p> Signup and view all the answers

What is a benefit of PPC marketing?

<p>Attract new customers and grow your business (B)</p> Signup and view all the answers

How often do search engines crawl websites for new content?

<p>Every few days (C)</p> Signup and view all the answers

What is the purpose of indexing in search engines?

<p>To categorize content based on keywords (A)</p> Signup and view all the answers

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