Semiotic Modes and Persuasive Strategies

• Semiotic modes are systems of meaning-making

Semiotic Modes

• Aural modes include music, sound effects, speaker's tone, and overall mood/atmosphere.
• Linguistic modes encompass words, phrases, literary devices, rhetorical devices, and connotation.
• Spatial modes relate to the positioning of objects/characters, layout, reading path, salience, camera angle, and shot type.
• Visual modes involve characters, objects, background details, events, actions, and color.
• Gestural modes include facial expressions, body language, audience gaze, emotions, and attitude.

Persuasive Strategies

• Logos employs arguments based on facts, evidence, and reason, using credible proof and formal language.
• Ethos uses arguments based on character, incorporating expert opinions, credentials, and testimonials.
• Pathos relies on arguments based on feelings, utilizing techniques that enhance emotions, inclusive language, direct address, and emotive language.

Question Types

• RI stands for retrieve information.
• RM stands for recognize meaning, which involves using text information to understand meaning.
• IT stands for interpret text.
• AT stands for analyze text, requiring judgments on aspects of the text.

Rhetorical Devices

• Hyperbole is exaggeration for emphasis or rhetorical effect.
• Euphemism substitutes an inoffensive expression for a harsh one.
• Paralipsis emphasizes an idea by pretending it's too obvious to discuss.
• Rhetorical questions are posed to make a point, not to elicit an answer.
• Anecdotes are short, relevant stories used to add personal experience and resonate with the audience.
• Antithesis presents contrasting ideas or words in a balanced structure.
• Figurative language employs metaphors, personification, or similes for comparison.
• Tricolon is the rule of three, using a series of three parallel words, phrases, or clauses.
• Alliteration is the repetition of the same sound at the beginning of several words in sequence.
• Assonance is the repetition of the same sound in nearby words, usually vowel sounds.