Semester October 2023 EDB30303 Marketing Research Group Assignment Quiz

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5 Questions

What is the critical need outlined in the statement of the problem?

To understand how the marketing mix influences sales volume in the smartphone retail industry.

What are the challenges faced by retailers as emphasized in the statement of the problem?

Adapting to consumer preferences and maximizing revenue potential.

What are the research objectives focused on?

Providing actionable recommendations for improving sales volume and performance through effective marketing mix implementation.

What does the research methodology include?

Primary data and secondary data.

What does the executive summary highlight as the lack in the area?

Comprehensive research in the impact of marketing mix on sales volume in the smartphone retail industry.

Test your knowledge of marketing research with this quiz based on the group assignment for the Semester October 2023 EDB30303 course at Universiti Kuala Lumpur Business School.

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