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Questions and Answers
What is an example of cultural distance?
What is an example of cultural distance?
- Differences in consumer incomes
- Lack of common border
- Institutional weaknesses
- Language barrier (correct)
Which of the following is a benefit of using the value chain in an MNE?
Which of the following is a benefit of using the value chain in an MNE?
- Managing the introduction of new products
- Creating synergies within the organization's activities (correct)
- Increasing the number of buyer groups
- Segmenting the niche market
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