Selecting the Right Country for Your New Venture Quiz
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Questions and Answers

What is an example of cultural distance?

  • Differences in consumer incomes
  • Lack of common border
  • Institutional weaknesses
  • Language barrier (correct)
  • Which of the following is a benefit of using the value chain in an MNE?

  • Managing the introduction of new products
  • Creating synergies within the organization's activities (correct)
  • Increasing the number of buyer groups
  • Segmenting the niche market
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