10 Questions
What are the three main activities of target marketing?
Segmenting, targeting, positioning
Which step of target marketing involves evaluating each market segment's attractiveness and selecting one or more segments to enter?
Target Marketing
What does market segmentation refer to?
Dividing the market into distinct groups with distinct needs
What is the definition of market positioning?
Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
Which step of target marketing involves dividing a market into distinct groups with distinct needs, characteristics, or behavior who might require separate products or marketing mixes?
Market Segmentation
Which variable is commonly used to segment markets based on age groups?
Generation
In which market is gender segmentation commonly used?
Cosmetics
Which demographic factor influences a consumer's buying power and style of living?
Income
Which variable is used to segment markets based on the number of persons in the household and marital status?
Family lifecycle
In which market is religious segmentation commonly observed?
Food
Test your knowledge of market segmentation, target marketing, and market positioning with this quiz. Learn about the steps of target marketing, major bases for segmenting consumer markets, choosing a target marketing strategy, and positioning products for competitive advantage.
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