Podcast
Questions and Answers
What are the three main activities of target marketing?
What are the three main activities of target marketing?
- Segmenting, targeting, positioning (correct)
- Identifying, promoting, pricing
- Analyzing, forecasting, strategizing
- Producing, distributing, advertising
Which step of target marketing involves evaluating each market segment's attractiveness and selecting one or more segments to enter?
Which step of target marketing involves evaluating each market segment's attractiveness and selecting one or more segments to enter?
- Dividing the market
- Market Segmentation
- Market Positioning
- Target Marketing (correct)
What does market segmentation refer to?
What does market segmentation refer to?
- Dividing the market into distinct groups with distinct needs (correct)
- Pricing strategy for products
- Promoting a product
- Producing a new product
What is the definition of market positioning?
What is the definition of market positioning?
Which step of target marketing involves dividing a market into distinct groups with distinct needs, characteristics, or behavior who might require separate products or marketing mixes?
Which step of target marketing involves dividing a market into distinct groups with distinct needs, characteristics, or behavior who might require separate products or marketing mixes?
Which variable is commonly used to segment markets based on age groups?
Which variable is commonly used to segment markets based on age groups?
In which market is gender segmentation commonly used?
In which market is gender segmentation commonly used?
Which demographic factor influences a consumer's buying power and style of living?
Which demographic factor influences a consumer's buying power and style of living?
Which variable is used to segment markets based on the number of persons in the household and marital status?
Which variable is used to segment markets based on the number of persons in the household and marital status?
In which market is religious segmentation commonly observed?
In which market is religious segmentation commonly observed?
