Segmentation and Targeting in Marketing
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Questions and Answers

What is the purpose of targeting in marketing?

  • To develop tailored marketing strategies
  • To influence consumer behavior
  • To create a favorable brand image (correct)
  • To allocate resources more efficiently
  • Which targeting strategy involves tailoring marketing strategies for multiple segments?

  • Differentiated Marketing
  • Undifferentiated Marketing
  • Micromarketing (correct)
  • Concentrated Marketing
  • What is the primary focus of Concentrated Marketing (Niche Marketing)?

  • Targeting individual customers
  • Focusing on the entire market
  • Focusing on a single, well-defined segment (correct)
  • Tailoring marketing for multiple segments
  • How is Micromarketing different from other targeting strategies?

    <p>It focuses on basic commodities</p> Signup and view all the answers

    What role does positioning play in marketing?

    <p>Defining how a product is perceived relative to competitors</p> Signup and view all the answers

    Why is understanding the consumer decision-making process important for businesses?

    <p>To influence consumer preferences</p> Signup and view all the answers

    What is the main purpose of market segmentation?

    <p>To eliminate competition</p> Signup and view all the answers

    On what basis can a market be segmented?

    <p>Political beliefs</p> Signup and view all the answers

    Which segmentation type involves dividing customers based on their purchasing behavior?

    <p>Behavioral segmentation</p> Signup and view all the answers

    What is the goal of targeting in marketing?

    <p>To promote all products in a market</p> Signup and view all the answers

    Which segmentation type involves dividing the market based on geographic location?

    <p>Demographic segmentation</p> Signup and view all the answers

    Which segmentation type involves dividing the market based on consumers' technology usage?

    <p>Technographic segmentation</p> Signup and view all the answers

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