Secondary Data Research Methods Quiz

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Questions and Answers

What is secondary research also known as?

Primary research

Desk research (correct)

Survey research

Field research

Which of the following is not a source of existing data for secondary research?

First-hand surveys (correct)

Research reports

Websites

Public libraries

Why is secondary research considered cost-effective?

It uses already existing data (correct)

It involves hiring third-party researchers

It involves expensive data collection methods

It requires extensive fieldwork

Where can secondary research material be obtained from?

Already filled in surveys Signup and view all the answers

What makes secondary research a popular choice among businesses and organisations?

Use of existing data Signup and view all the answers

Which term is used to indicate collecting data first hand by organizations or businesses?

Primary research Signup and view all the answers

Where can businesses or organisations obtain data for secondary research?

From various sources including the internet, government agencies, public libraries, and commercial information sources Signup and view all the answers

Which of the following is NOT mentioned as a source of secondary research data in the text?

Primary schools Signup and view all the answers

What is emphasized as a consideration when collecting data from the internet for secondary research?

Authenticity and reliability of the website Signup and view all the answers

Which organization or agency is NOT mentioned as a potential source of secondary research data?

NASA Signup and view all the answers

What can businesses obtain from commercial information sources for secondary research?

Data most relevant to their study like economic developments, market research, and demographic segmentation Signup and view all the answers

What is the main purpose of educational institutions in relation to data collection?

To mainly collect data for primary research but also to provide data for businesses or organisations upon request Signup and view all the answers

What should organisations consider when obtaining data from public libraries?

The variety of services offered by different libraries Signup and view all the answers

'Commercial information sources' mentioned in the text include all EXCEPT:

Online shopping websites Signup and view all the answers

Why should organisations consider only authentic and trusted websites when collecting data from the internet?

To ensure that the data collected is reliable and trustworthy Signup and view all the answers

What type of information do commercial information sources provide?

Information on political agenda and market segmentation Signup and view all the answers

Study Notes

Secondary Research

Also known as desk research
Involves using existing data collected by others

Characteristics of Secondary Research

Considered cost-effective because it saves time and money
Popular among businesses and organisations because it is fast and inexpensive

Sources of Secondary Research Data

Government publications and statistics
Public libraries
Commercial information sources (e.g. market research reports, industry publications)
Academic journals and educational institutions
Internet (but organisations should consider only authentic and trusted websites)

Primary Research

Term used to indicate collecting data first-hand by organisations or businesses
Involves collecting original data through methods such as surveys, interviews, and experiments

Commercial Information Sources

Provide information on industry trends, market analysis, and competitor analysis
Can be obtained through reports, publications, and online databases

Data Collection Considerations

When collecting data from the internet, consider the authenticity and credibility of the source
When obtaining data from public libraries, consider the relevance and accuracy of the information

Educational Institutions

Main purpose is to engage in research and provide access to research data and findings

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Description

Test your knowledge of secondary research methods with this quiz. Learn about using existing data for research, summarizing and collating existing data, and accessing research material from various sources.