Podcast
Questions and Answers
What is secondary research also known as?
What is secondary research also known as?
- Primary research
- Desk research (correct)
- Survey research
- Field research
Which of the following is not a source of existing data for secondary research?
Which of the following is not a source of existing data for secondary research?
- First-hand surveys (correct)
- Research reports
- Websites
- Public libraries
Why is secondary research considered cost-effective?
Why is secondary research considered cost-effective?
- It uses already existing data (correct)
- It involves hiring third-party researchers
- It involves expensive data collection methods
- It requires extensive fieldwork
Where can secondary research material be obtained from?
Where can secondary research material be obtained from?
What makes secondary research a popular choice among businesses and organisations?
What makes secondary research a popular choice among businesses and organisations?
Which term is used to indicate collecting data first hand by organizations or businesses?
Which term is used to indicate collecting data first hand by organizations or businesses?
Where can businesses or organisations obtain data for secondary research?
Where can businesses or organisations obtain data for secondary research?
Which of the following is NOT mentioned as a source of secondary research data in the text?
Which of the following is NOT mentioned as a source of secondary research data in the text?
What is emphasized as a consideration when collecting data from the internet for secondary research?
What is emphasized as a consideration when collecting data from the internet for secondary research?
Which organization or agency is NOT mentioned as a potential source of secondary research data?
Which organization or agency is NOT mentioned as a potential source of secondary research data?
What can businesses obtain from commercial information sources for secondary research?
What can businesses obtain from commercial information sources for secondary research?
What is the main purpose of educational institutions in relation to data collection?
What is the main purpose of educational institutions in relation to data collection?
What should organisations consider when obtaining data from public libraries?
What should organisations consider when obtaining data from public libraries?
'Commercial information sources' mentioned in the text include all EXCEPT:
'Commercial information sources' mentioned in the text include all EXCEPT:
Why should organisations consider only authentic and trusted websites when collecting data from the internet?
Why should organisations consider only authentic and trusted websites when collecting data from the internet?
What type of information do commercial information sources provide?
What type of information do commercial information sources provide?
Study Notes
Secondary Research
- Also known as desk research
- Involves using existing data collected by others
Characteristics of Secondary Research
- Considered cost-effective because it saves time and money
- Popular among businesses and organisations because it is fast and inexpensive
Sources of Secondary Research Data
- Government publications and statistics
- Public libraries
- Commercial information sources (e.g. market research reports, industry publications)
- Academic journals and educational institutions
- Internet (but organisations should consider only authentic and trusted websites)
Primary Research
- Term used to indicate collecting data first-hand by organisations or businesses
- Involves collecting original data through methods such as surveys, interviews, and experiments
Commercial Information Sources
- Provide information on industry trends, market analysis, and competitor analysis
- Can be obtained through reports, publications, and online databases
Data Collection Considerations
- When collecting data from the internet, consider the authenticity and credibility of the source
- When obtaining data from public libraries, consider the relevance and accuracy of the information
Educational Institutions
- Main purpose is to engage in research and provide access to research data and findings
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Description
Test your knowledge of secondary research methods with this quiz. Learn about using existing data for research, summarizing and collating existing data, and accessing research material from various sources.
