16 Questions
What is secondary research also known as?
Desk research
Which of the following is not a source of existing data for secondary research?
First-hand surveys
Why is secondary research considered cost-effective?
It uses already existing data
Where can secondary research material be obtained from?
Already filled in surveys
What makes secondary research a popular choice among businesses and organisations?
Use of existing data
Which term is used to indicate collecting data first hand by organizations or businesses?
Primary research
Where can businesses or organisations obtain data for secondary research?
From various sources including the internet, government agencies, public libraries, and commercial information sources
Which of the following is NOT mentioned as a source of secondary research data in the text?
Primary schools
What is emphasized as a consideration when collecting data from the internet for secondary research?
Authenticity and reliability of the website
Which organization or agency is NOT mentioned as a potential source of secondary research data?
NASA
What can businesses obtain from commercial information sources for secondary research?
Data most relevant to their study like economic developments, market research, and demographic segmentation
What is the main purpose of educational institutions in relation to data collection?
To mainly collect data for primary research but also to provide data for businesses or organisations upon request
What should organisations consider when obtaining data from public libraries?
The variety of services offered by different libraries
'Commercial information sources' mentioned in the text include all EXCEPT:
Online shopping websites
Why should organisations consider only authentic and trusted websites when collecting data from the internet?
To ensure that the data collected is reliable and trustworthy
What type of information do commercial information sources provide?
Information on political agenda and market segmentation
Study Notes
Secondary Research
- Also known as desk research
- Involves using existing data collected by others
Characteristics of Secondary Research
- Considered cost-effective because it saves time and money
- Popular among businesses and organisations because it is fast and inexpensive
Sources of Secondary Research Data
- Government publications and statistics
- Public libraries
- Commercial information sources (e.g. market research reports, industry publications)
- Academic journals and educational institutions
- Internet (but organisations should consider only authentic and trusted websites)
Primary Research
- Term used to indicate collecting data first-hand by organisations or businesses
- Involves collecting original data through methods such as surveys, interviews, and experiments
Commercial Information Sources
- Provide information on industry trends, market analysis, and competitor analysis
- Can be obtained through reports, publications, and online databases
Data Collection Considerations
- When collecting data from the internet, consider the authenticity and credibility of the source
- When obtaining data from public libraries, consider the relevance and accuracy of the information
Educational Institutions
- Main purpose is to engage in research and provide access to research data and findings
Test your knowledge of secondary research methods with this quiz. Learn about using existing data for research, summarizing and collating existing data, and accessing research material from various sources.
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