Search Engines Overview

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Questions and Answers

What role does traditional media play in the modern media landscape?

It has become completely obsolete.

It still has value due to its wider reach. (correct)

It is redundant for most informational needs.

It has a narrower reach compared to new media.

Which of the following describes interpersonal communication media?

It involves private and perishable content often related to personal relationships. (correct)

It includes content that is public and archival.

It is primarily used for broadcasting information to a mass audience.

It focuses on information that is usually shared in large groups.

Which category of new media focuses on providing a vast collection of information accessible in real-time?

Interpersonal communication media

Information search media (correct)

Interactive play media

Collective participatory media

What is one characteristic of collective participatory media?

It involves sharing and exchanging ideas and experiences. Signup and view all the answers

What does the Authoritarian Theory describe in relation to media?

All forms of communication are controlled by the elite. Signup and view all the answers

What is one way in which the internet has advanced microelectronics?

By encouraging the creation of various personal and portable devices. Signup and view all the answers

Which of the following statements best captures the relationship between traditional and new media?

The relevance of each type of media is dictated by user needs and lifestyle. Signup and view all the answers

What functionality has been extended to smartphones and tablets according to the content?

Information storage and retrieval Signup and view all the answers

What marked the beginning of the historic period?

The creation of a writing system Signup and view all the answers

Which era is characterized by the use of crude tools and the absence of a writing system?

Prehistoric Age Signup and view all the answers

What was a significant technological development during the Industrial Age?

Mass production techniques Signup and view all the answers

Which kind of early media was used before the establishment of written records?

Pictographs and petroglyphs Signup and view all the answers

What significant invention in the 2nd century AD began to shape mass communication?

The printing press using wood blocks Signup and view all the answers

How did the Industrial Age impact the economy?

Shifted from agrarian to industrial economies Signup and view all the answers

What primary means of communication did prehistoric people rely on?

Oral storytelling and music Signup and view all the answers

What was one outcome of technology during the Industrial Age?

Introduction of power-driven machines Signup and view all the answers

What invention significantly accelerated the printing process during the Industrial Age?

Steam press Signup and view all the answers

Which factor primarily drove some business owners during the Industrial Age to exploit the working class?

Desire for profit Signup and view all the answers

In which year was the famous telegraph message 'What Hath God Wrought' sent?

1844 Signup and view all the answers

What major development characterized the Electronic Age?

The introduction of transistors Signup and view all the answers

What was a key characteristic of the Information Age?

Transition to an economy based on information Signup and view all the answers

During which decade did the television begin to gain popularity in the United States?

1940s Signup and view all the answers

How did the steam press impact the publication of newspapers?

Allowed for faster printing of materials Signup and view all the answers

Which development is closely associated with the transition to the Digital Age?

Rise of internet technology Signup and view all the answers

What was the primary function of Ask.com when it was founded?

To generate search results using a question and answer format Signup and view all the answers

Which of the following is NOT a factor to consider when evaluating information?

Popularity Signup and view all the answers

What does the reliability of information primarily depend on?

The ability to verify and evaluate the information Signup and view all the answers

Timeliness in evaluating information refers to what aspect?

The relevance of the information at the time of production or acquisition Signup and view all the answers

Which of the following skills is NOT essential for determining the reliability of information?

Evaluating the layout of the website Signup and view all the answers

How is accuracy defined in the context of evaluating information?

The closeness of the report to actual data Signup and view all the answers

Which domain is generally reserved for government entities?

.mil Signup and view all the answers

What does the term 'value' imply when evaluating information?

The ability of the information to support decision making Signup and view all the answers

What type of library specifically serves colleges and universities?

Academic Library Signup and view all the answers

Which of the following is NOT a characteristic of the Internet?

Slow communication Signup and view all the answers

Which search engine holds the majority market share globally?

Google Signup and view all the answers

What distinguishes a special library from other types of libraries?

Contains specialized collections for specific organizations Signup and view all the answers

Which search engine was designed as Microsoft's competitor to Google?

Bing Signup and view all the answers

Among the following options, which service is provided by the Internet?

Various online shopping platforms Signup and view all the answers

What is a primary feature of search engines?

Facilitate keyword-based information retrieval Signup and view all the answers

What is Baidu known for?

Being the most utilized search engine in China Signup and view all the answers

Study Notes

Evolution of Media from Traditional to New Media

Prehistoric Age (1500 BC – 1500 AD) lacked written records; communication relied on music and dance.
Clay tablets in Mesopotamia (2400 BC) marked the introduction of early writing.
The printing press (220 AD) facilitated the wider distribution of information.
Industrial Age (1700s-1930s) saw mass production and the introduction of steam presses that made printing cheaper and faster.
Invention of the telegraph in 1844 revolutionized communication by enabling long-distance messages.
Electronic Age (1930s-1980s) introduced transistors and television, enhancing information dissemination.
Information Age (1900s-2000s) transitioned society to a digital economy reliant on computers and the internet.

Impact on Values and Norms

Traditional media provided a platform for broader public interests, allowing marginalized voices to be heard.
New media promotes interactive and immediate communication, altering perceptions of news consumption and community engagement.
Shift to digital has fostered a culture of immediacy and accessibility, shaping societal expectations for information dissemination.

Roles and Functions of Media in a Democratic Society

Media serves as a watchdog, holding public officials accountable and promoting transparency.
It acts as a platform for public discourse and debate, vital for a healthy democracy.
Functions include informing citizens, shaping public opinion, and facilitating civic engagement.

Normative Theories of the Press

Authoritarian Theory emphasizes control over media by political authorities, aiming to prevent dissent.
Media under this theory serves to enhance the power of the ruling elite rather than the public interest.

Modern Information and Media Theories

Information search media include the Internet, offering vast repositories of real-time information.
Collective participatory media encourage sharing and exchanging experiences among users online.

Titanic’s Sinking (April 14, 1912)

News spread through telegraphy; messages relayed to newspapers in England and New York, highlighting the slow communication methods of the time.
Unlike past events, today the news would be disseminated via online articles, social media, and instant notifications on various devices.

Evaluating Information Found on the Internet

Reliability of sources can be assessed through authorship, accuracy, and currency.
Skills for determining accuracy include checking facts, cross-referencing, and evaluating the purpose of information.

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Description

This quiz explores various search engines including their functions and history. Learn about popular platforms like AOL and Ask.com, and how they provide diverse services beyond simple web searches. Test your knowledge on the evolution and capabilities of these essential online tools.