Search Engine Basics
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Questions and Answers

What is the main function of a search engine?

  • To organize webpages into categories for easy access
  • To display advertisements to users
  • To search an index of documents for a particular term, phrase or text specified by the user (correct)
  • To create new content for the internet

    • What are the common characteristics of search engines?

  • Webpage, Social Media, Video, Audio
  • HTML, CSS, JavaScript, Python
  • Cloud Computing, Machine Learning, Virtual Reality, Blockchain
  • Spider, Indexer, Database, Algorithm (correct)

    • What is the main function of 'spiders' or 'robots' employed by search engines?

  • Generating sales and capturing internet searchers
  • Improving website design and user experience
  • Creating and maintaining customer relationships online
  • Crawling the web and indexing websites (correct)

    • What may cause a site to be missed by search engines?

    <p>Having no links or explicitly stating not to be indexed</p> Signup and view all the answers

    What does PPC stand for in digital marketing?

    <p>Pay-per-click</p> Signup and view all the answers

    What is the main goal of SEO in digital marketing?

    <p>Affecting visibility in search engines</p> Signup and view all the answers

    What does updating the index with new information take?

    <p>Time</p> Signup and view all the answers

    What does PPC involve in online advertising?

    <p>Paying per click on ads</p> Signup and view all the answers

    What does SEO aim to achieve in search engine results?

    <p>Unpaid placement based on relevance to keywords</p> Signup and view all the answers

    What is the primary focus of digital marketing?

    <p>Building and maintaining customer relationships online</p> Signup and view all the answers

    What is the main role of 'spiders' or 'robots' in relation to web documents?

    <p>Indexing websites and their publicly available pages</p> Signup and view all the answers

    What does PPC involve in relation to online advertising?

    <p>Paying per click on ads targeting specific keywords or phrases</p> Signup and view all the answers

    What is the approximate number of searches Google processes per day?

    <p>Over 8.5 billion</p> Signup and view all the answers

    How long did it take Google to crawl and build an index of about 50 million pages in 1999?

    <p>One month</p> Signup and view all the answers

    What percentage of queries asked every day have never been asked before?

    <p>19% to 24%</p> Signup and view all the answers

    What is the main function of 'spiders' or 'robots' employed by search engines?

    <p>To crawl and index web documents</p> Signup and view all the answers

    'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these collectively do?

    <p>Find matching documents and display them according to relevance</p> Signup and view all the answers

    'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these NOT do?

    <p>&quot;Design website layouts&quot;</p> Signup and view all the answers

    What is the primary focus of SEO in digital marketing?

    <p>To improve website visibility and ranking in search engine results</p> Signup and view all the answers

    What does updating the index with new information involve?

    <p>Crawling and indexing new web documents</p> Signup and view all the answers

    What does PPC stand for in digital marketing?

    <p>Pay-Per-Click</p> Signup and view all the answers

    What is the main goal of PPC in online advertising?

    <p>To drive traffic to websites through paid ads</p> Signup and view all the answers

    What may cause a site to be missed by search engines?

    <p>Poor website design and layout</p> Signup and view all the answers

    What is the purpose of 'spiders' or 'robots' employed by search engines?

    <p>To crawl the web and index websites and their publicly available pages</p> Signup and view all the answers

    What does PPC involve in online advertising?

    <p>A paid online advertising model where advertisers pay per click on their ad, targeting specific keywords or phrases</p> Signup and view all the answers

    What is the primary focus of digital marketing?

    <p>Building and maintaining customer relationships online to generate sales and capture internet searchers</p> Signup and view all the answers

    What does SEO aim to achieve in search engine results?

    <p>Unpaid placement in search engine results based on relevance to keywords and removing barriers to indexing</p> Signup and view all the answers

    What may cause a site to be missed by search engines?

    <p>Sites with no links or those explicitly stating not to be indexed</p> Signup and view all the answers

    What is the approximate number of searches Google processes per day?

    <p>3.5 billion searches per day</p> Signup and view all the answers

    What does updating the index with new information take?

    <p>Time, and search results reflect the last time the page was indexed</p> Signup and view all the answers

    What is the main function of a search engine?

    <p>Accumulating large indices of web documents to search and provide relevant results to users</p> Signup and view all the answers

    What does PPC stand for in digital marketing?

    <p>Pay-Per-Click</p> Signup and view all the answers

    What is the approximate number of searches Google processes per day?

    <p>Over 8.5 billion</p> Signup and view all the answers

    What is the percentage of queries asked every day that have never been asked before?

    <p>19% to 24%</p> Signup and view all the answers

    How long did it take Google to crawl and build an index of about 50 million pages in 1999?

    <p>One month</p> Signup and view all the answers

    'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these collectively do?

    <p>Find matching documents and display them according to relevance</p> Signup and view all the answers

    'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these NOT do?

    <p>Update social media content</p> Signup and view all the answers

    'Spiders' or 'robots' employed by search engines have what main function in relation to web documents?

    <p>'Crawl web pages for indexing'</p> Signup and view all the answers

    What is the main goal of PPC in online advertising?

    <p>To drive traffic to websites by paying for ad clicks</p> Signup and view all the answers

    What is the primary focus of digital marketing?

    <p>Utilizing various digital channels to reach and engage with customers</p> Signup and view all the answers

    What does updating the index with new information involve?

    <p>Adding new web pages to the search engine's database</p> Signup and view all the answers

    What is the main function of a search engine?

    <p>To search an index of documents for a particular term specified by the user</p> Signup and view all the answers

    'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these collectively do?

    <p>Find matching documents and display them according to relevance</p> Signup and view all the answers

    'Spiders' or 'robots' employed by search engines have what main function in relation to web documents?

    <p>'Crawl web pages for indexing'</p> Signup and view all the answers

    What is the primary purpose of 'spiders' or 'robots' employed by search engines?

    <p>To crawl the web and index websites and their publicly available pages</p> Signup and view all the answers

    What does PPC involve in online advertising?

    <p>Paying for clicks on ads based on specific keywords or phrases</p> Signup and view all the answers

    What is the primary focus of SEO in digital marketing?

    <p>Affecting visibility in search engines</p> Signup and view all the answers

    'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these collectively do?

    <p>Crawl the web, index documents, store indexed information, and retrieve relevant results</p> Signup and view all the answers

    'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these NOT do?

    <p>Analyze user behavior on websites</p> Signup and view all the answers

    What may cause a site to be missed by search engines?

    <p>Sites with no links or those explicitly stating not to be indexed</p> Signup and view all the answers

    What does updating the index with new information take?

    <p>Time, reflecting the last time the page was indexed in search results</p> Signup and view all the answers

    What is the main goal of PPC in online advertising?

    <p>To have advertisers pay per click on their ad, targeting specific keywords or phrases</p> Signup and view all the answers

    What is the approximate number of searches Google processes per day?

    <p>Billions of searches per day</p> Signup and view all the answers

    What percentage of queries asked every day have never been asked before?

    <p>15%</p> Signup and view all the answers

    'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these collectively do?

    <p>Crawl the web, index documents, store indexed information, and retrieve relevant results</p> Signup and view all the answers

    Study Notes

    • Search engines accumulate large indices of web documents to search and provide relevant results to users

    • "Spiders" or "robots" (bots) are employed to crawl the web, indexing websites and their publicly available pages

    • Sites with no links or those explicitly stating not to be indexed may be missed

    • Updating the index with new information takes time, and search results reflect the last time the page was indexed

    • Ranking web pages: Search engines look for keyword location and frequency, title fields, and assess popularity through links

    • Digital Marketing: building and maintaining customer relationships online to generate sales and capture internet searchers

    • Digital Marketing includes website design (user experience), SEO (affecting visibility in search engines), PPC (paying for clicks on ads), social media marketing, and email marketing

    • SEO is unpaid placement in search engine results based on relevance to keywords and removing barriers to indexing

    • PPC is a paid online advertising model where advertisers pay per click on their ad, targeting specific keywords or phrases

    • Tips for optimization: research related keywords, identify competition, use descriptive title tags, avoid image text, use text links, and obtain inbound links from related websites.

    • Search engines accumulate large indices of web documents to search and provide relevant results to users

    • "Spiders" or "robots" (bots) are employed to crawl the web, indexing websites and their publicly available pages

    • Sites with no links or those explicitly stating not to be indexed may be missed

    • Updating the index with new information takes time, and search results reflect the last time the page was indexed

    • Ranking web pages: Search engines look for keyword location and frequency, title fields, and assess popularity through links

    • Digital Marketing: building and maintaining customer relationships online to generate sales and capture internet searchers

    • Digital Marketing includes website design (user experience), SEO (affecting visibility in search engines), PPC (paying for clicks on ads), social media marketing, and email marketing

    • SEO is unpaid placement in search engine results based on relevance to keywords and removing barriers to indexing

    • PPC is a paid online advertising model where advertisers pay per click on their ad, targeting specific keywords or phrases

    • Tips for optimization: research related keywords, identify competition, use descriptive title tags, avoid image text, use text links, and obtain inbound links from related websites.

    • Search engines accumulate large indices of web documents to search and provide relevant results to users

    • "Spiders" or "robots" (bots) are employed to crawl the web, indexing websites and their publicly available pages

    • Sites with no links or those explicitly stating not to be indexed may be missed

    • Updating the index with new information takes time, and search results reflect the last time the page was indexed

    • Ranking web pages: Search engines look for keyword location and frequency, title fields, and assess popularity through links

    • Digital Marketing: building and maintaining customer relationships online to generate sales and capture internet searchers

    • Digital Marketing includes website design (user experience), SEO (affecting visibility in search engines), PPC (paying for clicks on ads), social media marketing, and email marketing

    • SEO is unpaid placement in search engine results based on relevance to keywords and removing barriers to indexing

    • PPC is a paid online advertising model where advertisers pay per click on their ad, targeting specific keywords or phrases

    • Tips for optimization: research related keywords, identify competition, use descriptive title tags, avoid image text, use text links, and obtain inbound links from related websites.

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    Test your knowledge about the fundamentals of search engines, including how they work, common characteristics, and their differences from directories.

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