55 Questions
What is the main function of a search engine?
To search an index of documents for a particular term, phrase or text specified by the user
What are the common characteristics of search engines?
Spider, Indexer, Database, Algorithm
What is the main function of 'spiders' or 'robots' employed by search engines?
Crawling the web and indexing websites
What may cause a site to be missed by search engines?
Having no links or explicitly stating not to be indexed
What does PPC stand for in digital marketing?
Pay-per-click
What is the main goal of SEO in digital marketing?
Affecting visibility in search engines
What does updating the index with new information take?
Time
What does PPC involve in online advertising?
Paying per click on ads
What does SEO aim to achieve in search engine results?
Unpaid placement based on relevance to keywords
What is the primary focus of digital marketing?
Building and maintaining customer relationships online
What is the main role of 'spiders' or 'robots' in relation to web documents?
Indexing websites and their publicly available pages
What does PPC involve in relation to online advertising?
Paying per click on ads targeting specific keywords or phrases
What is the approximate number of searches Google processes per day?
Over 8.5 billion
How long did it take Google to crawl and build an index of about 50 million pages in 1999?
One month
What percentage of queries asked every day have never been asked before?
19% to 24%
What is the main function of 'spiders' or 'robots' employed by search engines?
To crawl and index web documents
'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these collectively do?
Find matching documents and display them according to relevance
'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these NOT do?
"Design website layouts"
What is the primary focus of SEO in digital marketing?
To improve website visibility and ranking in search engine results
What does updating the index with new information involve?
Crawling and indexing new web documents
What does PPC stand for in digital marketing?
Pay-Per-Click
What is the main goal of PPC in online advertising?
To drive traffic to websites through paid ads
What may cause a site to be missed by search engines?
Poor website design and layout
What is the purpose of 'spiders' or 'robots' employed by search engines?
To crawl the web and index websites and their publicly available pages
What does PPC involve in online advertising?
A paid online advertising model where advertisers pay per click on their ad, targeting specific keywords or phrases
What is the primary focus of digital marketing?
Building and maintaining customer relationships online to generate sales and capture internet searchers
What does SEO aim to achieve in search engine results?
Unpaid placement in search engine results based on relevance to keywords and removing barriers to indexing
What may cause a site to be missed by search engines?
Sites with no links or those explicitly stating not to be indexed
What is the approximate number of searches Google processes per day?
3.5 billion searches per day
What does updating the index with new information take?
Time, and search results reflect the last time the page was indexed
What is the main function of a search engine?
Accumulating large indices of web documents to search and provide relevant results to users
What does PPC stand for in digital marketing?
Pay-Per-Click
What is the approximate number of searches Google processes per day?
Over 8.5 billion
What is the percentage of queries asked every day that have never been asked before?
19% to 24%
How long did it take Google to crawl and build an index of about 50 million pages in 1999?
One month
'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these collectively do?
Find matching documents and display them according to relevance
'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these NOT do?
Update social media content
'Spiders' or 'robots' employed by search engines have what main function in relation to web documents?
'Crawl web pages for indexing'
What is the main goal of PPC in online advertising?
To drive traffic to websites by paying for ad clicks
What is the primary focus of digital marketing?
Utilizing various digital channels to reach and engage with customers
What does updating the index with new information involve?
Adding new web pages to the search engine's database
What is the main function of a search engine?
To search an index of documents for a particular term specified by the user
'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these collectively do?
Find matching documents and display them according to relevance
'Spiders' or 'robots' employed by search engines have what main function in relation to web documents?
'Crawl web pages for indexing'
What is the primary purpose of 'spiders' or 'robots' employed by search engines?
To crawl the web and index websites and their publicly available pages
What does PPC involve in online advertising?
Paying for clicks on ads based on specific keywords or phrases
What is the primary focus of SEO in digital marketing?
Affecting visibility in search engines
'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these collectively do?
Crawl the web, index documents, store indexed information, and retrieve relevant results
'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these NOT do?
Analyze user behavior on websites
What may cause a site to be missed by search engines?
Sites with no links or those explicitly stating not to be indexed
What does updating the index with new information take?
Time, reflecting the last time the page was indexed in search results
What is the main goal of PPC in online advertising?
To have advertisers pay per click on their ad, targeting specific keywords or phrases
What is the approximate number of searches Google processes per day?
Billions of searches per day
What percentage of queries asked every day have never been asked before?
15%
'Spider', 'Indexer', 'Database', and 'Algorithm' are common characteristics of search engines. What do these collectively do?
Crawl the web, index documents, store indexed information, and retrieve relevant results
Study Notes
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Search engines accumulate large indices of web documents to search and provide relevant results to users
-
"Spiders" or "robots" (bots) are employed to crawl the web, indexing websites and their publicly available pages
-
Sites with no links or those explicitly stating not to be indexed may be missed
-
Updating the index with new information takes time, and search results reflect the last time the page was indexed
-
Ranking web pages: Search engines look for keyword location and frequency, title fields, and assess popularity through links
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Digital Marketing: building and maintaining customer relationships online to generate sales and capture internet searchers
-
Digital Marketing includes website design (user experience), SEO (affecting visibility in search engines), PPC (paying for clicks on ads), social media marketing, and email marketing
-
SEO is unpaid placement in search engine results based on relevance to keywords and removing barriers to indexing
-
PPC is a paid online advertising model where advertisers pay per click on their ad, targeting specific keywords or phrases
-
Tips for optimization: research related keywords, identify competition, use descriptive title tags, avoid image text, use text links, and obtain inbound links from related websites.
-
Search engines accumulate large indices of web documents to search and provide relevant results to users
-
"Spiders" or "robots" (bots) are employed to crawl the web, indexing websites and their publicly available pages
-
Sites with no links or those explicitly stating not to be indexed may be missed
-
Updating the index with new information takes time, and search results reflect the last time the page was indexed
-
Ranking web pages: Search engines look for keyword location and frequency, title fields, and assess popularity through links
-
Digital Marketing: building and maintaining customer relationships online to generate sales and capture internet searchers
-
Digital Marketing includes website design (user experience), SEO (affecting visibility in search engines), PPC (paying for clicks on ads), social media marketing, and email marketing
-
SEO is unpaid placement in search engine results based on relevance to keywords and removing barriers to indexing
-
PPC is a paid online advertising model where advertisers pay per click on their ad, targeting specific keywords or phrases
-
Tips for optimization: research related keywords, identify competition, use descriptive title tags, avoid image text, use text links, and obtain inbound links from related websites.
-
Search engines accumulate large indices of web documents to search and provide relevant results to users
-
"Spiders" or "robots" (bots) are employed to crawl the web, indexing websites and their publicly available pages
-
Sites with no links or those explicitly stating not to be indexed may be missed
-
Updating the index with new information takes time, and search results reflect the last time the page was indexed
-
Ranking web pages: Search engines look for keyword location and frequency, title fields, and assess popularity through links
-
Digital Marketing: building and maintaining customer relationships online to generate sales and capture internet searchers
-
Digital Marketing includes website design (user experience), SEO (affecting visibility in search engines), PPC (paying for clicks on ads), social media marketing, and email marketing
-
SEO is unpaid placement in search engine results based on relevance to keywords and removing barriers to indexing
-
PPC is a paid online advertising model where advertisers pay per click on their ad, targeting specific keywords or phrases
-
Tips for optimization: research related keywords, identify competition, use descriptive title tags, avoid image text, use text links, and obtain inbound links from related websites.
Test your knowledge about the fundamentals of search engines, including how they work, common characteristics, and their differences from directories.
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