Business Information Management - Module MI4007
32 Questions
2 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What percentage of mobile queries are approximately voice searches?

  • 40%
  • 20%
  • 30% (correct)
  • 10%

What is one of the primary goals of a search engine?

  • To accumulate a small database of web documents
  • To focus solely on organic search results
  • To eliminate the need for indexing
  • To provide highly-relevant results to users (correct)

How do spiders collect information for a search engine's index?

  • By directly searching user queries
  • By crawling through web links (correct)
  • By relying on social media feeds
  • By itemizing bookmarks from users

What happens to web pages that explicitly state they should not be indexed?

<p>They are ignored by spiders (D)</p> Signup and view all the answers

What does a search engine provide when a user conducts a search?

<p>A fixed index created at an earlier date (C)</p> Signup and view all the answers

How often do spiders return to previously indexed web pages?

<p>Regularly (A)</p> Signup and view all the answers

What is a potential delay when new information is added to a web page?

<p>It depends on the time taken by spiders to crawl and update their index. (A)</p> Signup and view all the answers

What varies among different search engines in terms of performance?

<p>The rankings of web pages (D)</p> Signup and view all the answers

What primary factors do search engines consider to determine the relevance of a web page?

<p>Keyword location and frequency, and links to the page (D)</p> Signup and view all the answers

Which part of the web page is likely most important for search engines when evaluating a page's value?

<p>The title field and headers (D)</p> Signup and view all the answers

Why is the algorithm used by search engines often considered a secret?

<p>It is frequently updated to prevent manipulation (A)</p> Signup and view all the answers

What is a common characteristic of digital marketing?

<p>Prioritizing customer relationships through online activities (C)</p> Signup and view all the answers

How do search engine optimization professionals gain insights into the search algorithms?

<p>Through reverse engineering and research (C)</p> Signup and view all the answers

Which aspect do different search engines emphasize differently?

<p>On-page factors and link popularity (B)</p> Signup and view all the answers

What does Search Engine Optimisation (SEO) primarily affect?

<p>The visibility of a website in unpaid search results (A)</p> Signup and view all the answers

What challenge do businesses face in digital marketing due to the vast amount of online information?

<p>Ensuring that potential customers can find them online (A)</p> Signup and view all the answers

Which of the following is a potential indicator of a web page's popularity, as perceived by search engines?

<p>The number of external links pointing to the page (C)</p> Signup and view all the answers

Which of the following is NOT a component of digital marketing as mentioned?

<p>Direct mail marketing (C)</p> Signup and view all the answers

What is a primary advantage of pay per click (PPC) advertising?

<p>Targeting visitors within hours (C)</p> Signup and view all the answers

What aspect of SEO involves making changes to a website to enhance its relevance?

<p>Editing its content and HTML (A)</p> Signup and view all the answers

Which search engine is recognized as a leader in PPC advertising?

<p>Google (B)</p> Signup and view all the answers

What is a disadvantage of using pay per click (PPC) advertising?

<p>You have to pay regardless of sales (D)</p> Signup and view all the answers

What does SEO specifically consider when improving a website's position?

<p>The algorithms of search engines (A)</p> Signup and view all the answers

What kind of results does SEO aim for in search engines?

<p>Organic results (D)</p> Signup and view all the answers

What is the primary function of a search engine?

<p>To search an index of documents for specific terms (D)</p> Signup and view all the answers

What significant characteristic distinguishes search engines from directories?

<p>Search engines rely on algorithms and spiders (B)</p> Signup and view all the answers

What percentage of internet traffic is referred from a search engine?

<p>85% (C)</p> Signup and view all the answers

As of 2024, how many search queries does Google process on average every second?

<p>99,000 (B)</p> Signup and view all the answers

What is a notable statistic about daily searches in the year mentioned?

<p>Google handles 8.5 billion searches daily (C)</p> Signup and view all the answers

What challenge do many websites face in relation to search engines?

<p>They are not indexed properly or are poorly optimized (B)</p> Signup and view all the answers

What percentage of daily queries have never been asked before, according to the curious facts about Google?

<p>19% to 24% (B)</p> Signup and view all the answers

How quickly did Google accomplish building an index of 50 million pages in 2012 compared to 1999?

<p>In less than a minute (D)</p> Signup and view all the answers

Flashcards

Crawling

The process of a search engine using automated programs to explore and gather information from websites.

Search engine index

The database that stores information about web pages gathered by search engines.

Spider/bot

A program used by search engines to systematically browse the web and collect data for indexing.

Submitting URLs to search engines

The practice of submitting your website's URL to a search engine to increase the likelihood of it being crawled and included in their index.

Signup and view all the flashcards

Ranking web pages

The process of ranking websites based on various factors to determine their position in search results.

Signup and view all the flashcards

Ranking algorithms

The set of rules and guidelines that search engines use to rank website pages in search results.

Signup and view all the flashcards

Voice search

The ability to search the web using spoken words instead of typing.

Signup and view all the flashcards

Mobile search dominance

The increase in mobile device usage for internet searches surpassing desktop computer usage.

Signup and view all the flashcards

Digital Marketing

The process of using online activities to build customer relationships, generate sales, and attract customers searching for information online.

Signup and view all the flashcards

Search Engine Algorithm

A program used by search engines to determine the relevance and ranking of web pages in search results.

Signup and view all the flashcards

Keywords

Keywords and phrases that are relevant to the content of a web page.

Signup and view all the flashcards

Link Popularity

The number of links pointing to a website or web page, which can indicate its popularity and relevance.

Signup and view all the flashcards

Ranking Factors

Factors that influence the ranking of a web page in search results, such as keyword usage, link popularity, and content quality.

Signup and view all the flashcards

Search Engine Optimization (SEO)

The practice of optimizing a website and its content to rank higher in search engine results.

Signup and view all the flashcards

META Tags

HTML tags that provide information about a web page, such as its description and keywords.

Signup and view all the flashcards

Title Field

The title of a web page, which is often displayed in search results.

Signup and view all the flashcards

What is a search engine?

An internet-based tool that searches an index of documents for specific terms, phrases or text. It functions by using a spider to crawl the web, indexing the data and storing it in a database. Then, an algorithm is applied to match search queries with relevant documents and display them in order of importance.

Signup and view all the flashcards

How do search engines stay relevant?

A search engine's ranking algorithm is constantly updating to ensure that the most relevant results are returned for each user's query. This ensures the search engine stays competitive by continually striving to produce more relevant and accurate results than its competitors.

Signup and view all the flashcards

What is Search Engine Optimization (SEO)?

It refers to the marketing strategy that focuses on driving traffic to a website through organic search results. This involves optimizing the website's content and structure to improve visibility in search engine results pages (SERPs) for relevant keywords.

Signup and view all the flashcards

Why is SEM important?

The majority of internet traffic originates from search engines, with most users only checking the first few results.

Signup and view all the flashcards

What is Search Engine Marketing (SEM)?

It's the process of paying for higher placements in search engine results pages (SERPs) for specific keywords. Advertisers bid on keywords that are relevant to their target audience and pay each time someone clicks on their ad.

Signup and view all the flashcards

What is Google's search volume?

Google processes an average of 99,000 search queries per second, translating to over 8.5 billion daily searches and 3.2 trillion searches annually across the globe. This volume underscores the immense scale and popularity of Google search.

Signup and view all the flashcards

How many people use search engines each day?

The number of people using internet search engines is growing significantly. To put this into perspective, over 500 million tweets are shared daily, which is far less than the total number of daily search queries on leading search engines like Google, Bing, Baidu, and Yahoo.

Signup and view all the flashcards

How has search engine crawling evolved?

In 1999, Google required a month to crawl and index just 50 million web pages. However, by 2012, they could accomplish the same task in under a minute, illustrating the dramatic technological advancements in search engine efficiency.

Signup and view all the flashcards

Website Design (User Experience)

The process of making a website user-friendly and easy to navigate.

Signup and view all the flashcards

Pay Per Click (PPC)

Online advertising where advertisers pay only when a user clicks on their ad.

Signup and view all the flashcards

Social Media Marketing (SMM)

Marketing activities aimed at gaining popularity and engagement on social media platforms.

Signup and view all the flashcards

Email Marketing

A type of marketing that uses email to communicate with potential customers.

Signup and view all the flashcards

Display Advertising (Banner Ads)

Online ads displayed on websites or apps, often in the form of banners.

Signup and view all the flashcards

Google Ads

A platform that allows businesses to bid on keywords and run paid search ads.

Signup and view all the flashcards

Study Notes

Business Information Management - Module MI4007

  • Search Engines are internet-based tools that index documents for specific terms, phrases, or text.
  • Common web search engines typically browse billions of web pages.
  • Search engines have common characteristics such as spiders (crawlers), indexers, databases, and algorithms used for finding and displaying relevant information according to relevance.
  • Search engines frequently update documents and their ranking algorithms to improve results.
  • Search engines aim to provide better results than competitors.
  • Over 85% of all internet traffic comes from search engines.
  • Approximately 90% of users don't look beyond the first 30 results, and many only view the top 10.
  • Search engine marketing (SEM) is cost-effective and measurable.
  • Google processes over 99,000 search queries every second.
  • Approximately 4.91 billion people globally use Google.
  • The number of people using search engines increases yearly

Search Engine Examples

  • Google
  • Yahoo!
  • Bing
  • Baidu
  • Yandex
  • Ask
  • DuckDuckGo
  • AOL

Search Engine Market Share

  • Google holds a significant market share (over 90%)
  • Other search engines have smaller market shares.

Search Engine Market Statistics

  • No. of daily searches per day per search engine: Google: 8,500,000,000
  • Bing: 900,432,000
  • Baidu: 583,520,803
  • Yahoo: 536,101,505
  • Other: 128,427,264

How Search Engines Work

  • Search engines use "spiders" or "robots" to crawl through web pages via links.
  • Pages with no links may be missed.
  • Engines ignore sites that prevent being indexed.
  • Spiders index words to create a database of sites.
  • Users can submit articles to be entered in the database.
  • When searching, engines scan the index for matching words and phrases to return search results.
  • Search engines do not search the entire web in real-time, but a portion of the web captured in a pre-existing index.
  • Crawling, Indexing, Ranking are the three basic steps of a search engine function

Search Engine's Goal

  • Accumulate a huge database of web documents for searching.
  • Provide highly relevant, high-quality results to users.
  • Generate revenue through paid advertisements, etc.

Ranking Web Pages

  • Search engines use rules to rank pages.
  • They consider keywords and phrases, including the position of keywords in title fields, headers, and text.
  • The number of links pointing to a website is a popularity factor (indicating the value of the page).
  • Ranking criteria vary between search engines.
  • Paid results are shown using ad revenue, for example, "paid ads".
  • The site appears at the top of the page.
  • Results come from ads purchased by companies.
  • Organic results are not paid, but their placement on the page is affected by many ranking factors.
  • Organic position in search often relies on Search Engine Optimisation (SEO) strategies.
  • Paid-for adverts on search engines are usually at the top.

Pay Per Click (PPC)

  • PPC is a type of online advertising where advertisers pay only when a user clicks on their ad.
  • Advertisers bid for keywords related to their target audience to get their ads in search results.

Search Engine Optimization (SEO)

  • Optimising a website to achieve higher ranking in search results.
  • SEO involves editing content, HTML, and coding to enhance its relevance to specific keywords and make websites easier for search engines to review.

Tips & Optimisation Techniques

  • Keyword research, competitor analysis, and benchmarking.
  • Optimise titles and descriptions.
  • Use keywords correctly in text and hyperlinks.
  • Obtain inbound links.
  • Track website traffic statistics and sales/leads.
  • SEO education.

Digital Marketing

  • Includes building and maintaining customer relationships via online activities.
  • Helps to increase visibility of businesses.
  • Uses many different tools and techniques for results.
  • Includes many types of marketing strategies (eg - SEO).

Digital Marketing Measurement

  • Using tools like Google Analytics to track and measure the ROI of each campaign.
  • Use Google Webmaster tools
  • Social media monitoring tools.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

Related Documents

MI4007 Business Information Management PDF

Description

This quiz covers key concepts of search engines as outlined in Module MI4007 of Business Information Management. Explore the characteristics, algorithms, and user behavior related to search engines, and understand the impact of search engine marketing. Test your knowledge on how search engines function and their relevance in today's digital landscape.

More Like This

SEO Fundamentos
16 questions

SEO Fundamentos

ComelyHarp avatar
ComelyHarp
Optimización de Motores de Búsqueda (SEO)
16 questions

Optimización de Motores de Búsqueda (SEO)

AstoundedSplendor8735 avatar
AstoundedSplendor8735
Search Engine Optimization Overview
40 questions

Search Engine Optimization Overview

PleasantFife4062 avatar
PleasantFife4062
Use Quizgecko on...
Browser
Open
Browser
Browser