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Questions and Answers
What percentage of mobile queries are approximately voice searches?
What percentage of mobile queries are approximately voice searches?
What is one of the primary goals of a search engine?
What is one of the primary goals of a search engine?
How do spiders collect information for a search engine's index?
How do spiders collect information for a search engine's index?
What happens to web pages that explicitly state they should not be indexed?
What happens to web pages that explicitly state they should not be indexed?
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What does a search engine provide when a user conducts a search?
What does a search engine provide when a user conducts a search?
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How often do spiders return to previously indexed web pages?
How often do spiders return to previously indexed web pages?
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What is a potential delay when new information is added to a web page?
What is a potential delay when new information is added to a web page?
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What varies among different search engines in terms of performance?
What varies among different search engines in terms of performance?
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What primary factors do search engines consider to determine the relevance of a web page?
What primary factors do search engines consider to determine the relevance of a web page?
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Which part of the web page is likely most important for search engines when evaluating a page's value?
Which part of the web page is likely most important for search engines when evaluating a page's value?
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Why is the algorithm used by search engines often considered a secret?
Why is the algorithm used by search engines often considered a secret?
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What is a common characteristic of digital marketing?
What is a common characteristic of digital marketing?
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How do search engine optimization professionals gain insights into the search algorithms?
How do search engine optimization professionals gain insights into the search algorithms?
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Which aspect do different search engines emphasize differently?
Which aspect do different search engines emphasize differently?
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What does Search Engine Optimisation (SEO) primarily affect?
What does Search Engine Optimisation (SEO) primarily affect?
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What challenge do businesses face in digital marketing due to the vast amount of online information?
What challenge do businesses face in digital marketing due to the vast amount of online information?
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Which of the following is a potential indicator of a web page's popularity, as perceived by search engines?
Which of the following is a potential indicator of a web page's popularity, as perceived by search engines?
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Which of the following is NOT a component of digital marketing as mentioned?
Which of the following is NOT a component of digital marketing as mentioned?
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What is a primary advantage of pay per click (PPC) advertising?
What is a primary advantage of pay per click (PPC) advertising?
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What aspect of SEO involves making changes to a website to enhance its relevance?
What aspect of SEO involves making changes to a website to enhance its relevance?
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Which search engine is recognized as a leader in PPC advertising?
Which search engine is recognized as a leader in PPC advertising?
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What is a disadvantage of using pay per click (PPC) advertising?
What is a disadvantage of using pay per click (PPC) advertising?
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What does SEO specifically consider when improving a website's position?
What does SEO specifically consider when improving a website's position?
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What kind of results does SEO aim for in search engines?
What kind of results does SEO aim for in search engines?
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What is the primary function of a search engine?
What is the primary function of a search engine?
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What significant characteristic distinguishes search engines from directories?
What significant characteristic distinguishes search engines from directories?
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What percentage of internet traffic is referred from a search engine?
What percentage of internet traffic is referred from a search engine?
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As of 2024, how many search queries does Google process on average every second?
As of 2024, how many search queries does Google process on average every second?
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What is a notable statistic about daily searches in the year mentioned?
What is a notable statistic about daily searches in the year mentioned?
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What challenge do many websites face in relation to search engines?
What challenge do many websites face in relation to search engines?
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What percentage of daily queries have never been asked before, according to the curious facts about Google?
What percentage of daily queries have never been asked before, according to the curious facts about Google?
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How quickly did Google accomplish building an index of 50 million pages in 2012 compared to 1999?
How quickly did Google accomplish building an index of 50 million pages in 2012 compared to 1999?
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Study Notes
Business Information Management - Module MI4007
- Search Engines are internet-based tools that index documents for specific terms, phrases, or text.
- Common web search engines typically browse billions of web pages.
- Search engines have common characteristics such as spiders (crawlers), indexers, databases, and algorithms used for finding and displaying relevant information according to relevance.
- Search engines frequently update documents and their ranking algorithms to improve results.
- Search engines aim to provide better results than competitors.
- Over 85% of all internet traffic comes from search engines.
- Approximately 90% of users don't look beyond the first 30 results, and many only view the top 10.
- Search engine marketing (SEM) is cost-effective and measurable.
- Google processes over 99,000 search queries every second.
- Approximately 4.91 billion people globally use Google.
- The number of people using search engines increases yearly
Search Engine Examples
- Yahoo!
- Bing
- Baidu
- Yandex
- Ask
- DuckDuckGo
- AOL
Search Engine Market Share
- Google holds a significant market share (over 90%)
- Other search engines have smaller market shares.
Search Engine Market Statistics
- No. of daily searches per day per search engine: Google: 8,500,000,000
- Bing: 900,432,000
- Baidu: 583,520,803
- Yahoo: 536,101,505
- Other: 128,427,264
How Search Engines Work
- Search engines use "spiders" or "robots" to crawl through web pages via links.
- Pages with no links may be missed.
- Engines ignore sites that prevent being indexed.
- Spiders index words to create a database of sites.
- Users can submit articles to be entered in the database.
- When searching, engines scan the index for matching words and phrases to return search results.
- Search engines do not search the entire web in real-time, but a portion of the web captured in a pre-existing index.
- Crawling, Indexing, Ranking are the three basic steps of a search engine function
Search Engine's Goal
- Accumulate a huge database of web documents for searching.
- Provide highly relevant, high-quality results to users.
- Generate revenue through paid advertisements, etc.
Ranking Web Pages
- Search engines use rules to rank pages.
- They consider keywords and phrases, including the position of keywords in title fields, headers, and text.
- The number of links pointing to a website is a popularity factor (indicating the value of the page).
- Ranking criteria vary between search engines.
Paid vs. Organic Search Results
- Paid results are shown using ad revenue, for example, "paid ads".
- The site appears at the top of the page.
- Results come from ads purchased by companies.
- Organic results are not paid, but their placement on the page is affected by many ranking factors.
- Organic position in search often relies on Search Engine Optimisation (SEO) strategies.
- Paid-for adverts on search engines are usually at the top.
Pay Per Click (PPC)
- PPC is a type of online advertising where advertisers pay only when a user clicks on their ad.
- Advertisers bid for keywords related to their target audience to get their ads in search results.
Search Engine Optimization (SEO)
- Optimising a website to achieve higher ranking in search results.
- SEO involves editing content, HTML, and coding to enhance its relevance to specific keywords and make websites easier for search engines to review.
Tips & Optimisation Techniques
- Keyword research, competitor analysis, and benchmarking.
- Optimise titles and descriptions.
- Use keywords correctly in text and hyperlinks.
- Obtain inbound links.
- Track website traffic statistics and sales/leads.
- SEO education.
Digital Marketing
- Includes building and maintaining customer relationships via online activities.
- Helps to increase visibility of businesses.
- Uses many different tools and techniques for results.
- Includes many types of marketing strategies (eg - SEO).
Digital Marketing Measurement
- Using tools like Google Analytics to track and measure the ROI of each campaign.
- Use Google Webmaster tools
- Social media monitoring tools.
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Description
This quiz covers key concepts of search engines as outlined in Module MI4007 of Business Information Management. Explore the characteristics, algorithms, and user behavior related to search engines, and understand the impact of search engine marketing. Test your knowledge on how search engines function and their relevance in today's digital landscape.
