Podcast
Questions and Answers
What is a sample in the context of research?
What is a sample in the context of research?
Why is sampling important when conducting research?
Why is sampling important when conducting research?
Which of the following factors does NOT influence sample representativeness?
Which of the following factors does NOT influence sample representativeness?
What is the rule of thumb regarding sample size in research?
What is the rule of thumb regarding sample size in research?
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Under what circumstances might a researcher choose to sample the entire population?
Under what circumstances might a researcher choose to sample the entire population?
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What happens mathematically if there are too many participants in a study?
What happens mathematically if there are too many participants in a study?
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What is a common consideration in determining the number of participants for a study?
What is a common consideration in determining the number of participants for a study?
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What constitutes a possible population in research sampling?
What constitutes a possible population in research sampling?
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What sampling method is used when surveying every fifth person on a ticket list?
What sampling method is used when surveying every fifth person on a ticket list?
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Why is cluster sampling used to determine immunization coverage in a province?
Why is cluster sampling used to determine immunization coverage in a province?
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Which sampling method is most suitable for studying women's narcissistic tendencies after laser treatments?
Which sampling method is most suitable for studying women's narcissistic tendencies after laser treatments?
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Which sampling method would be optimal for determining the proportion of underpaid migrant workers in East London?
Which sampling method would be optimal for determining the proportion of underpaid migrant workers in East London?
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What type of sampling is characterized by every member of a population having an equal chance of selection?
What type of sampling is characterized by every member of a population having an equal chance of selection?
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When is stratified random sampling most appropriate?
When is stratified random sampling most appropriate?
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When can systematic sampling lead to a biased sample?
When can systematic sampling lead to a biased sample?
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What method is Farmer Joe using when he estimates total apple production based on one region?
What method is Farmer Joe using when he estimates total apple production based on one region?
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What is a characteristic of convenience sampling?
What is a characteristic of convenience sampling?
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Which type of sampling is directly equivalent to stratified sampling in non-probability sampling?
Which type of sampling is directly equivalent to stratified sampling in non-probability sampling?
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Which of the following statements best describes purposive sampling?
Which of the following statements best describes purposive sampling?
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What is one limitation of non-probability sampling methods?
What is one limitation of non-probability sampling methods?
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Which type of sampling is best suited for gathering a sample where the desired characteristic is rare?
Which type of sampling is best suited for gathering a sample where the desired characteristic is rare?
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Which of the following is true about probability sampling?
Which of the following is true about probability sampling?
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What distinguishes quota sampling from other non-probability methods?
What distinguishes quota sampling from other non-probability methods?
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What is a key feature of snowball sampling?
What is a key feature of snowball sampling?
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What is the primary goal of stratified random sampling?
What is the primary goal of stratified random sampling?
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In systematic random sampling, which condition is necessary for the list of participants?
In systematic random sampling, which condition is necessary for the list of participants?
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Which of the following best describes cluster random sampling?
Which of the following best describes cluster random sampling?
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How should the sample sizes be determined in stratified random sampling?
How should the sample sizes be determined in stratified random sampling?
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What is a crucial step to follow when implementing systematic random sampling?
What is a crucial step to follow when implementing systematic random sampling?
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Why might stratified random sampling be preferred over simple random sampling?
Why might stratified random sampling be preferred over simple random sampling?
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Which scenario is most suited for cluster random sampling?
Which scenario is most suited for cluster random sampling?
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In a stratified random sampling example, if 400 students must be sampled, how should they be divided between two strata?
In a stratified random sampling example, if 400 students must be sampled, how should they be divided between two strata?
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What does a 95% confidence level indicate regarding survey results?
What does a 95% confidence level indicate regarding survey results?
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What is the relationship between margin of error and confidence level?
What is the relationship between margin of error and confidence level?
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What is typically done to correct sampling error?
What is typically done to correct sampling error?
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What is sampling bias?
What is sampling bias?
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Which of the following describes non-sampling error?
Which of the following describes non-sampling error?
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Which type of sampling allows every member of a population to have an equal chance of being selected?
Which type of sampling allows every member of a population to have an equal chance of being selected?
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What calculation represents the likelihood of an event occurring in probability?
What calculation represents the likelihood of an event occurring in probability?
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Which statement best describes margin of error?
Which statement best describes margin of error?
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What is a key characteristic of non-probability sampling?
What is a key characteristic of non-probability sampling?
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Which factor contributes to achieving closer results to the true population size?
Which factor contributes to achieving closer results to the true population size?
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Study Notes
Sampling Basics
- Sample: smaller collection of units from a population used to determine facts about the population
- Why sample?:
- Limited resources: Time, Money, Workload
- Calculate accuracy: Gives results with known accuracy that can be calculated mathematically
Considerations in Sampling
- Confidence Level: level of certainty that your data is a true representation of the entire population. (Ex: 95% confidence level = 95% certain that the results reflect the opinions of the entire population)
- Margin of Error: shows the uncertainty, tells you how much you can expect the results to reflect the views from the overall population. (Ex: 4% margin of error = your results are within 4 percentage points of the real population value)
- Larger sample sizes are closer to the population size, which reduces the risk of the sample being unusual by chance.
- The more data you have, the more capacity to draw out existing relationships between them.
Sampling Bias and Sampling Error
- Sampling Bias:
- Occurs when there is over-representation or under-representation of the population.
- Results are influenced by bias, not representative of the target population.
- Sampling Error:
- Results when there is sampling bias.
- Samples are not representative of the target population.
- Normally corrected by increasing the sample size.
- Non-Sampling Error: Problems in data collection or processing.
- Low response rate
- Error in instrument in data collection (validity and reliability)
- Mistakes in data encoding
Sampling Techniques
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Probability
- Measure of the likelihood that an event will occur in a random experiment.
- Quantified as a number between 0 and 1, where 0 = impossibility and 1 = certainty.
- The higher the probability of an event, the more likely it is that the event will occur.
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Probability Sampling
- Random selection for the sample.
- Every member of a population has a known (calculated) and equal chance of being selected.
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Non-Probability Sampling
- Judgment of researcher
- The odds of any member being selected for a sample cannot be calculated.
Types of Probability Sampling
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Simple Random Sampling:
- Each member of the population has a known and equal chance of being selected.
- It's a good way to get a representative sample when you don't have information about the population that might make some individuals more likely to be selected than others.
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Stratified Random Sampling:
- Identify relevant stratums and action representation in the population.
- Use random sampling to select sufficient number of subjects in each stratum.
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Systematic Random Sampling:
- Nth name selection technique.
- Choose every “nth” participant from a complete list.
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Cluster Random Sampling:
- Obtained by dividing the study population into clusters (typically geographically).
- Ideally, members of the clusters are homogenous/similar.
- A cluster sample gets every member from some of the groups.
Types of Non-Probability Sampling
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Convenience Sampling:
- Used in exploratory research when the researcher wants a quick and inexpensive way to get an approximation of the truth.
- Sample is selected because it is convenient.
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Quota Sampling:
- Non-probability equivalent of stratified sampling.
- Groups in the sample are proportional to the groups in the population.
- Identify stratums and their proportions as they are represented in the population.
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Purposive Sampling:
- Researcher chooses a sample based on their knowledge about the population and the study itself. Usually an extension of convenience sampling.
- Participants are chosen based on the study's purpose.
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Snowball Sampling:
- Special non-probability method used when the desired sample characteristic is rare.
- Relies on referrals from initial subjects to generate additional subjects.
- Often used in qualitative research.
Concept Review
- Question 1: True.
- Question 2: True.
- Question 3: True.
- Question 4: D. Systematic.
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Question 5:
- It is not possible to get a list of all units of a population (ex.All Filipinos).
- Cluster sampling is easier to carry out.
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Question 6:
- Purposive Sampling would be the best method to use because the study aims to get an understanding of the experiences of women who have undergone laser treatments and possessed narcissistic tendencies and high self-presentation.
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Question 7:
- Cluster sampling would be the best method to use because it is not possible to get a list of all migrant workers in East London.
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Question 8:
- Stratified random sampling would be the most appropriate because it would allow the researcher to select a sample of AIDS patients and Stage 4 cancer patients in a way that is representative of the population of both types of patients.
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Question 9:
- Stratified random sampling, to ensure that the sample is representative of the population in terms of both those who regularly watch Kdramas and follow Kpop boy bands and those who follow Western pop culture.
- Question 10: B. Simple Sampling.
- Question 11: C. You want to include specific subgroups in the study.
- Question 12: A. There is a structure to the sampling frame.
- Question 13: D. Take less time and money.
- Question 14: C. Cluster.
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Description
Explore the fundamental concepts of sampling, including the rationale behind sampling, confidence levels, and margin of error. Understand the importance of sample size and the implications of sampling bias on data accuracy in research. This quiz will help solidify your knowledge of effective sampling methods.