Podcast
Questions and Answers
Which module is this text referring to?
Which module is this text referring to?
What is the purpose of this module?
What is the purpose of this module?
What are the two formats in which the benchmark assessment is provided?
What are the two formats in which the benchmark assessment is provided?
Which type of gift card promotion does the text warn against?
Which type of gift card promotion does the text warn against?
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What does the text recommend regarding gift card displays?
What does the text recommend regarding gift card displays?
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Why does the text caution against certain gift card promotions?
Why does the text caution against certain gift card promotions?
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Who should consult with a summit coach before doing a certain gift card promotion?
Who should consult with a summit coach before doing a certain gift card promotion?
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What should be the basis for the growth plan?
What should be the basis for the growth plan?
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What is the recommended growth goal for gift card sales?
What is the recommended growth goal for gift card sales?
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How can the growth goal be achieved?
How can the growth goal be achieved?
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What is the purpose of filling in the yellow cells in the sales planner?
What is the purpose of filling in the yellow cells in the sales planner?
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What is one potential drawback of using a voucher for salon services?
What is one potential drawback of using a voucher for salon services?
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What is recommended before launching a gift card promotion?
What is recommended before launching a gift card promotion?
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How did Aspen Spa determine the pricing for their multi-service promotions?
How did Aspen Spa determine the pricing for their multi-service promotions?
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What are some of the names of the multi-service promotions offered by Aspen Spa?
What are some of the names of the multi-service promotions offered by Aspen Spa?
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Why is it important to analyze the numbers from the sales plan worksheet?
Why is it important to analyze the numbers from the sales plan worksheet?
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What is the purpose of creating different packages or promotions for the same month?
What is the purpose of creating different packages or promotions for the same month?
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Why is it important to be new, better, and bigger than your competition?
Why is it important to be new, better, and bigger than your competition?
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What is the suggested price point for the 'extreme package' in this example?
What is the suggested price point for the 'extreme package' in this example?
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Which strategy did the salon owner use to introduce guests to ancillary services?
Which strategy did the salon owner use to introduce guests to ancillary services?
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What was the incentive for customers to purchase the five Golden Rings package?
What was the incentive for customers to purchase the five Golden Rings package?
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How did the salon owner promote the packages during November and December?
How did the salon owner promote the packages during November and December?
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What was the price of the gift card for Mother's Day?
What was the price of the gift card for Mother's Day?
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What should you do with your favorite promotion?
What should you do with your favorite promotion?
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What should you consider in order to hit your sales goal?
What should you consider in order to hit your sales goal?
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Where can you share your favorite promotion or what you're doing next month?
Where can you share your favorite promotion or what you're doing next month?
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Which of the following is NOT a voucher that someone could receive in January?
Which of the following is NOT a voucher that someone could receive in January?
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What is the recommended action for salon owners in regards to the redeemed vouchers?
What is the recommended action for salon owners in regards to the redeemed vouchers?
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What was the purpose of the spin to win wheel in the marketing campaign?
What was the purpose of the spin to win wheel in the marketing campaign?
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What did Root Salon offer as a choice when customers purchased a gift card?
What did Root Salon offer as a choice when customers purchased a gift card?
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Which type of gift card purchase is likely to fall under guest loyalty?
Which type of gift card purchase is likely to fall under guest loyalty?
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What is the purpose of offering a free service with the purchase of a $75 gift card?
What is the purpose of offering a free service with the purchase of a $75 gift card?
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How does purchasing gift cards throughout the year condition clients?
How does purchasing gift cards throughout the year condition clients?
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What is the incentive for purchasing a $100 gift card this month?
What is the incentive for purchasing a $100 gift card this month?
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True or false: Module three is all about putting strategy and systems behind visual inspiration.
True or false: Module three is all about putting strategy and systems behind visual inspiration.
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True or false: The benchmark assessment can be downloaded in both Excel and PDF formats.
True or false: The benchmark assessment can be downloaded in both Excel and PDF formats.
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True or false: The sales plan and promotions module helps in setting goals and achieving them throughout the year.
True or false: The sales plan and promotions module helps in setting goals and achieving them throughout the year.
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True or false: Vouchers can be expired.
True or false: Vouchers can be expired.
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True or false: Aspen Spa discounted their multi-service promotions by bundling the prices.
True or false: Aspen Spa discounted their multi-service promotions by bundling the prices.
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True or false: Aspen Spa named their multi-service promotions with clever and fun names.
True or false: Aspen Spa named their multi-service promotions with clever and fun names.
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True or false: Level three pricing was chosen for the multi-service promotions at Aspen Spa.
True or false: Level three pricing was chosen for the multi-service promotions at Aspen Spa.
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True or false: The average gift card fluctuates throughout the year depending on occasions and holidays.
True or false: The average gift card fluctuates throughout the year depending on occasions and holidays.
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True or false: Creating different packages or promotions for the same month can help increase the number of gift cards sold.
True or false: Creating different packages or promotions for the same month can help increase the number of gift cards sold.
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True or false: Men tend to spend more on gift cards, so it is recommended to offer a higher-priced package for them.
True or false: Men tend to spend more on gift cards, so it is recommended to offer a higher-priced package for them.
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True or false: It is important to offer unique promotions and not follow what everyone else is doing in order to stand out from the competition.
True or false: It is important to offer unique promotions and not follow what everyone else is doing in order to stand out from the competition.
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True or false: The growth plan should be based on the last 12 months of gift card sales.
True or false: The growth plan should be based on the last 12 months of gift card sales.
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True or false: Focusing on signage, systems, and scripts can help achieve the 20% growth goal for gift card sales.
True or false: Focusing on signage, systems, and scripts can help achieve the 20% growth goal for gift card sales.
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True or false: To hit the growth goal, it is necessary to either sell more units or have a higher average gift card rate.
True or false: To hit the growth goal, it is necessary to either sell more units or have a higher average gift card rate.
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True or false: The sales planner will automatically calculate the average gift card sale based on the information entered in the yellow cells.
True or false: The sales planner will automatically calculate the average gift card sale based on the information entered in the yellow cells.
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True or false: Offering buy 100 get 20 or similar gift card promotions can be risky for salons with limited profit margins?
True or false: Offering buy 100 get 20 or similar gift card promotions can be risky for salons with limited profit margins?
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True or false: Some salons have gone out of business by offering buy 100 get 20 gift card promotions?
True or false: Some salons have gone out of business by offering buy 100 get 20 gift card promotions?
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True or false: It is recommended to keep gift cards hidden away and not display them throughout the year?
True or false: It is recommended to keep gift cards hidden away and not display them throughout the year?
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True or false: Gift card promotions that offer additional value, such as buy 100 get 120, are always beneficial for salons?
True or false: Gift card promotions that offer additional value, such as buy 100 get 120, are always beneficial for salons?
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True or false: The salon owner partnered with a local jewelry store for a promotion.
True or false: The salon owner partnered with a local jewelry store for a promotion.
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True or false: The salon owner offered a $10 upsell on every gift card purchase.
True or false: The salon owner offered a $10 upsell on every gift card purchase.
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True or false: The salon owner did not do any outside networking for their promotions.
True or false: The salon owner did not do any outside networking for their promotions.
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True or false: The salon offered different packages with slightly different services.
True or false: The salon offered different packages with slightly different services.
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True or false: You should repeat your favorite promotion three times a year.
True or false: You should repeat your favorite promotion three times a year.
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True or false: To hit your goal, you need to sell more quantity of your average gift card sale.
True or false: To hit your goal, you need to sell more quantity of your average gift card sale.
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True or false: Module four is the final part of putting your entire gift card strategies into place.
True or false: Module four is the final part of putting your entire gift card strategies into place.
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True or false: Salon Hertz has multiple different services with different service choices on their website.
True or false: Salon Hertz has multiple different services with different service choices on their website.
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True or false: Salon Hertz allows customers to purchase website gift cards even if they live out of state.
True or false: Salon Hertz allows customers to purchase website gift cards even if they live out of state.
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True or false: Buying a $50 gift card at Salon Hertz allows customers to receive a mini sized hairspray.
True or false: Buying a $50 gift card at Salon Hertz allows customers to receive a mini sized hairspray.
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True or false: Purchasing a $75 gift card at Salon Hertz allows customers to choose a free service, such as an eyebrow shaping or deep conditioning service.
True or false: Purchasing a $75 gift card at Salon Hertz allows customers to choose a free service, such as an eyebrow shaping or deep conditioning service.
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True or false: The vouchers for salon services expire at the end of the month they are issued in.
True or false: The vouchers for salon services expire at the end of the month they are issued in.
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True or false: Salon owners are recommended to pay commission on the $100 redeemed from the vouchers.
True or false: Salon owners are recommended to pay commission on the $100 redeemed from the vouchers.
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True or false: The $100 redeemed from the vouchers should be considered as a marketing budget.
True or false: The $100 redeemed from the vouchers should be considered as a marketing budget.
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True or false: Root Salon offered a choice between a grab bag and a $20 salon voucher for their gift card promotion.
True or false: Root Salon offered a choice between a grab bag and a $20 salon voucher for their gift card promotion.
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Study Notes
Sales Plan and Promotions for Gift Card Sales
- This module focuses on creating a sales plan and promotions for gift card sales.
- The benchmark assessment tool is available in both Excel and PDF formats.
- The sales plan is based on the last 12 months of gift card sales.
- The goal is to achieve a 20% growth in gift card sales.
- The sales plan worksheet helps calculate average gift card sales and growth goals.
- The worksheet also provides tracking and accountability for actual sales.
- There are two strategies to achieve the growth goal: selling more units or increasing the average gift card rate.
- The average gift card rate fluctuates based on occasions and holidays.
- Creating different packages or promotions with varying price points can attract more buyers.
- Men tend to spend more on gift cards, so offering a higher-priced "mega" package can be beneficial.
- It is important to stand out from the competition and avoid common gift card promotions.
- Care should be taken with promotions that involve giving away free money, as it can impact profitability.
Studying That Suits You
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Description
"Test Your Knowledge: Salon Voucher Expiration Dates" - Are you familiar with salon voucher expiration policies? Take this quiz to see if you understand how vouchers with specific expiration dates work.
