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GCS Mod 3 Sales and Promotion
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GCS Mod 3 Sales and Promotion

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Questions and Answers

Which module is this text referring to?

  • Module 1
  • Module 2
  • Module 4
  • Module 3 (correct)

    • What is the purpose of this module?

  • To calculate average service tickets
  • To offer benchmark assessments
  • To provide visual inspiration
  • To create a sales plan and promotions (correct)

    • What are the two formats in which the benchmark assessment is provided?

  • PDF and PowerPoint
  • Excel and Word
  • PDF and Word
  • Excel and PDF (correct)

    • Which type of gift card promotion does the text warn against?

    <p>Buy $100, get $120</p> Signup and view all the answers

    What does the text recommend regarding gift card displays?

    <p>Display them all year long</p> Signup and view all the answers

    Why does the text caution against certain gift card promotions?

    <p>They can lead to salon closures</p> Signup and view all the answers

    Who should consult with a summit coach before doing a certain gift card promotion?

    <p>Newer salon companies</p> Signup and view all the answers

    What should be the basis for the growth plan?

    <p>The last 12 months of gift card sales</p> Signup and view all the answers

    What is the recommended growth goal for gift card sales?

    <p>20%</p> Signup and view all the answers

    How can the growth goal be achieved?

    <p>By selling more units than last year</p> Signup and view all the answers

    What is the purpose of filling in the yellow cells in the sales planner?

    <p>To calculate the average gift card sale</p> Signup and view all the answers

    What is one potential drawback of using a voucher for salon services?

    <p>Vouchers can expire</p> Signup and view all the answers

    What is recommended before launching a gift card promotion?

    <p>Check the checklist</p> Signup and view all the answers

    How did Aspen Spa determine the pricing for their multi-service promotions?

    <p>They used level three pricing</p> Signup and view all the answers

    What are some of the names of the multi-service promotions offered by Aspen Spa?

    <p>Merry Mistletoe</p> Signup and view all the answers

    Why is it important to analyze the numbers from the sales plan worksheet?

    <p>To understand the fluctuation in average gift card value</p> Signup and view all the answers

    What is the purpose of creating different packages or promotions for the same month?

    <p>To attract more interested buyers</p> Signup and view all the answers

    Why is it important to be new, better, and bigger than your competition?

    <p>To stand out and be remembered</p> Signup and view all the answers

    What is the suggested price point for the 'extreme package' in this example?

    <p>$129</p> Signup and view all the answers

    Which strategy did the salon owner use to introduce guests to ancillary services?

    <p>Offering a $10 upsell on every purchase</p> Signup and view all the answers

    What was the incentive for customers to purchase the five Golden Rings package?

    <p>A chance to win a gold and diamond ring</p> Signup and view all the answers

    How did the salon owner promote the packages during November and December?

    <p>Through signage and cooperation with a local jewelry store</p> Signup and view all the answers

    What was the price of the gift card for Mother's Day?

    <p>$65</p> Signup and view all the answers

    What should you do with your favorite promotion?

    <p>Repeat it once a quarter</p> Signup and view all the answers

    What should you consider in order to hit your sales goal?

    <p>Sell more quantity of the sweet spot</p> Signup and view all the answers

    Where can you share your favorite promotion or what you're doing next month?

    <p>Facebook page in the closed group for this series</p> Signup and view all the answers

    Which of the following is NOT a voucher that someone could receive in January?

    <p>Free upgrade pedicure to a spa pedicure</p> Signup and view all the answers

    What is the recommended action for salon owners in regards to the redeemed vouchers?

    <p>Pay commission to service providers on the redeemed amount</p> Signup and view all the answers

    What was the purpose of the spin to win wheel in the marketing campaign?

    <p>To showcase items that customers may not be aware of</p> Signup and view all the answers

    What did Root Salon offer as a choice when customers purchased a gift card?

    <p>A choice between a grab bag or a $20 salon voucher</p> Signup and view all the answers

    Which type of gift card purchase is likely to fall under guest loyalty?

    <p>Buy a $50 gift card and receive a mini sized hairspray</p> Signup and view all the answers

    What is the purpose of offering a free service with the purchase of a $75 gift card?

    <p>To engage existing guests</p> Signup and view all the answers

    How does purchasing gift cards throughout the year condition clients?

    <p>By making them think of the salon as a gift card place</p> Signup and view all the answers

    What is the incentive for purchasing a $100 gift card this month?

    <p>A chance to win $600 in salon services</p> Signup and view all the answers

    True or false: Module three is all about putting strategy and systems behind visual inspiration.

    <p>True</p> Signup and view all the answers

    True or false: The benchmark assessment can be downloaded in both Excel and PDF formats.

    <p>True</p> Signup and view all the answers

    True or false: The sales plan and promotions module helps in setting goals and achieving them throughout the year.

    <p>True</p> Signup and view all the answers

    True or false: Vouchers can be expired.

    <p>True</p> Signup and view all the answers

    True or false: Aspen Spa discounted their multi-service promotions by bundling the prices.

    <p>False</p> Signup and view all the answers

    True or false: Aspen Spa named their multi-service promotions with clever and fun names.

    <p>True</p> Signup and view all the answers

    True or false: Level three pricing was chosen for the multi-service promotions at Aspen Spa.

    <p>True</p> Signup and view all the answers

    True or false: The average gift card fluctuates throughout the year depending on occasions and holidays.

    <p>True</p> Signup and view all the answers

    True or false: Creating different packages or promotions for the same month can help increase the number of gift cards sold.

    <p>True</p> Signup and view all the answers

    True or false: Men tend to spend more on gift cards, so it is recommended to offer a higher-priced package for them.

    <p>True</p> Signup and view all the answers

    True or false: It is important to offer unique promotions and not follow what everyone else is doing in order to stand out from the competition.

    <p>True</p> Signup and view all the answers

    True or false: The growth plan should be based on the last 12 months of gift card sales.

    <p>True</p> Signup and view all the answers

    True or false: Focusing on signage, systems, and scripts can help achieve the 20% growth goal for gift card sales.

    <p>True</p> Signup and view all the answers

    True or false: To hit the growth goal, it is necessary to either sell more units or have a higher average gift card rate.

    <p>True</p> Signup and view all the answers

    True or false: The sales planner will automatically calculate the average gift card sale based on the information entered in the yellow cells.

    <p>True</p> Signup and view all the answers

    True or false: Offering buy 100 get 20 or similar gift card promotions can be risky for salons with limited profit margins?

    <p>True</p> Signup and view all the answers

    True or false: Some salons have gone out of business by offering buy 100 get 20 gift card promotions?

    <p>True</p> Signup and view all the answers

    True or false: It is recommended to keep gift cards hidden away and not display them throughout the year?

    <p>False</p> Signup and view all the answers

    True or false: Gift card promotions that offer additional value, such as buy 100 get 120, are always beneficial for salons?

    <p>False</p> Signup and view all the answers

    True or false: The salon owner partnered with a local jewelry store for a promotion.

    <p>True</p> Signup and view all the answers

    True or false: The salon owner offered a $10 upsell on every gift card purchase.

    <p>True</p> Signup and view all the answers

    True or false: The salon owner did not do any outside networking for their promotions.

    <p>False</p> Signup and view all the answers

    True or false: The salon offered different packages with slightly different services.

    <p>True</p> Signup and view all the answers

    True or false: You should repeat your favorite promotion three times a year.

    <p>True</p> Signup and view all the answers

    True or false: To hit your goal, you need to sell more quantity of your average gift card sale.

    <p>True</p> Signup and view all the answers

    True or false: Module four is the final part of putting your entire gift card strategies into place.

    <p>True</p> Signup and view all the answers

    True or false: Salon Hertz has multiple different services with different service choices on their website.

    <p>True</p> Signup and view all the answers

    True or false: Salon Hertz allows customers to purchase website gift cards even if they live out of state.

    <p>True</p> Signup and view all the answers

    True or false: Buying a $50 gift card at Salon Hertz allows customers to receive a mini sized hairspray.

    <p>True</p> Signup and view all the answers

    True or false: Purchasing a $75 gift card at Salon Hertz allows customers to choose a free service, such as an eyebrow shaping or deep conditioning service.

    <p>True</p> Signup and view all the answers

    True or false: The vouchers for salon services expire at the end of the month they are issued in.

    <p>True</p> Signup and view all the answers

    True or false: Salon owners are recommended to pay commission on the $100 redeemed from the vouchers.

    <p>True</p> Signup and view all the answers

    True or false: The $100 redeemed from the vouchers should be considered as a marketing budget.

    <p>True</p> Signup and view all the answers

    True or false: Root Salon offered a choice between a grab bag and a $20 salon voucher for their gift card promotion.

    <p>True</p> Signup and view all the answers

    Study Notes

    Sales Plan and Promotions for Gift Card Sales

    • This module focuses on creating a sales plan and promotions for gift card sales.
    • The benchmark assessment tool is available in both Excel and PDF formats.
    • The sales plan is based on the last 12 months of gift card sales.
    • The goal is to achieve a 20% growth in gift card sales.
    • The sales plan worksheet helps calculate average gift card sales and growth goals.
    • The worksheet also provides tracking and accountability for actual sales.
    • There are two strategies to achieve the growth goal: selling more units or increasing the average gift card rate.
    • The average gift card rate fluctuates based on occasions and holidays.
    • Creating different packages or promotions with varying price points can attract more buyers.
    • Men tend to spend more on gift cards, so offering a higher-priced "mega" package can be beneficial.
    • It is important to stand out from the competition and avoid common gift card promotions.
    • Care should be taken with promotions that involve giving away free money, as it can impact profitability.

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