Podcast
Questions and Answers
What additional responsibilities do salesmen have besides sales and collection functions?
What additional responsibilities do salesmen have besides sales and collection functions?
- Customer support
- Merchandising product displays and in-store promotions (correct)
- Product development
- Market research
What is the purpose of an effective marketing program?
What is the purpose of an effective marketing program?
- To remove specific target markets
- To decrease marketing opportunities
- To blend all marketing mix elements into a coordinated program (correct)
- To increase the number of sales representatives
How are marketing programs and actual results typically monitored?
How are marketing programs and actual results typically monitored?
- By reviewing, evaluating, and measuring against set standards or goals (correct)
- By reducing the marketing mix elements
- By changing the goals continuously
- By ignoring them
What happens to the marketing strategy if it needs modification?
What happens to the marketing strategy if it needs modification?
Which of the following is NOT a factor influencing the allocation of marketing effort?
Which of the following is NOT a factor influencing the allocation of marketing effort?
What is the focus of market leader strategies?
What is the focus of market leader strategies?
What does the exchange process in marketing involve?
What does the exchange process in marketing involve?
Which of the following is NOT part of the exchange process as per Philip Kotler?
Which of the following is NOT part of the exchange process as per Philip Kotler?
What do traditional markets in the pharmaceutical industry mainly consist of?
What do traditional markets in the pharmaceutical industry mainly consist of?
Why do sales representatives call on drug outlets regularly?
Why do sales representatives call on drug outlets regularly?
Which aspect is NOT covered in the task of pharmaceutical sales representatives?
Which aspect is NOT covered in the task of pharmaceutical sales representatives?
What is a key factor that traditional markets rely on for their supply of medicines and health products?
What is a key factor that traditional markets rely on for their supply of medicines and health products?
What type of outlets typically go directly to big wholesalers or trading stores for purchases?
What type of outlets typically go directly to big wholesalers or trading stores for purchases?
Which type of sales outlets competes with community pharmacies by offering OTC drug products alongside household items?
Which type of sales outlets competes with community pharmacies by offering OTC drug products alongside household items?
In what circumstances do NGOs and socio-civic charitable organizations typically buy medicines from drug companies?
In what circumstances do NGOs and socio-civic charitable organizations typically buy medicines from drug companies?
What is the typical payment mode for entities like NGOs when purchasing medicines from drug companies?
What is the typical payment mode for entities like NGOs when purchasing medicines from drug companies?
Which role acts as the final decision-maker for purchases in entities like NGOs and socio-civic charitable organizations?
Which role acts as the final decision-maker for purchases in entities like NGOs and socio-civic charitable organizations?
What is a common practice in sales outlets that carry home remedy drug products for common ailments?
What is a common practice in sales outlets that carry home remedy drug products for common ailments?
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