Salesman Marketing Functions Quiz

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What additional responsibilities do salesmen have besides sales and collection functions?

Customer support

Merchandising product displays and in-store promotions (correct)

Product development

Market research

What is the purpose of an effective marketing program?

To remove specific target markets

To decrease marketing opportunities

To blend all marketing mix elements into a coordinated program (correct)

To increase the number of sales representatives

How are marketing programs and actual results typically monitored?

By reviewing, evaluating, and measuring against set standards or goals (correct)

By reducing the marketing mix elements

By changing the goals continuously

By ignoring them

What happens to the marketing strategy if it needs modification?

It is periodically reviewed, modified, realigned, and strengthened if needed Signup and view all the answers

Which of the following is NOT a factor influencing the allocation of marketing effort?

Increasing the number of sales representatives Signup and view all the answers

What is the focus of market leader strategies?

Expanding market share and maintaining competitive advantage Signup and view all the answers

What does the exchange process in marketing involve?

Searching for buyers and identifying their needs Signup and view all the answers

Which of the following is NOT part of the exchange process as per Philip Kotler?

Ensuring credit terms for buyers Signup and view all the answers

What do traditional markets in the pharmaceutical industry mainly consist of?

Hospital pharmacies and dispensing physician’s clinics Signup and view all the answers

Why do sales representatives call on drug outlets regularly?

To ensure availability of products and offer credit terms Signup and view all the answers

Which aspect is NOT covered in the task of pharmaceutical sales representatives?

Providing medical treatment to patients Signup and view all the answers

What is a key factor that traditional markets rely on for their supply of medicines and health products?

Consignment from local and multinational drug companies Signup and view all the answers

What type of outlets typically go directly to big wholesalers or trading stores for purchases?

Outlets with high volume purchases Signup and view all the answers

Which type of sales outlets competes with community pharmacies by offering OTC drug products alongside household items?

Sari-sari stores or trading stores Signup and view all the answers

In what circumstances do NGOs and socio-civic charitable organizations typically buy medicines from drug companies?

During periods of calamities and apostolic works Signup and view all the answers

What is the typical payment mode for entities like NGOs when purchasing medicines from drug companies?

Cash basis Signup and view all the answers

Which role acts as the final decision-maker for purchases in entities like NGOs and socio-civic charitable organizations?

Retainer physician or social worker Signup and view all the answers

What is a common practice in sales outlets that carry home remedy drug products for common ailments?

Mixing product lines of self-care and self-diagnosing products Signup and view all the answers