Salesforce AI Ethics and Data Quality
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Questions and Answers

How does high-quality data impact AI-driven decisions?

  • High-quality data improves the reliability and credibility of AI-driven decisions, fostering trust among users. (correct)
  • High-quality data increases the complexity of AI models without any benefits.
  • High-quality data is irrelevant to AI system performance.
  • High-quality data leads to unreliable predictions, creating distrust among users.

Which data quality dimension is primarily affected by variations in state and country values?

  • Timeliness
  • Consistency (correct)
  • Relevancy
  • Completeness

What is an effective strategy for companies to minimize potential AI bias?

  • Use demographic data to identify minority groups.
  • Focus solely on profit-driven AI solutions without ethical considerations.
  • Develop models that automatically obscure sensitive information.
  • Integrate AI models that auto-correct biased data. (correct)

What should developers prioritize to ensure ethical AI practices?

<p>Adhering to legal and regulatory standards in their industry. (B)</p> Signup and view all the answers

Which element is crucial for fostering trust in AI systems?

<p>Ensuring high-quality data that is accurate and relevant. (A)</p> Signup and view all the answers

What does inconsistency in data signify?

<p>Variations in data can lead to errors and confusion in analysis. (D)</p> Signup and view all the answers

What role does Salesforce's Trusted AI Principles play in AI development?

<p>They serve as guidelines for responsible and ethical AI development. (C)</p> Signup and view all the answers

Why is high-quality data particularly important for AI systems?

<p>It ensures the model learns from accurate information to make reliable predictions. (D)</p> Signup and view all the answers

What issue can arise from poor data quality in AI systems?

<p>Biases in data can be inadvertently learned and amplified by AI systems. (B)</p> Signup and view all the answers

Which statement accurately describes user consent in AI data privacy?

<p>AI infringes on privacy when user consent is not obtained. (A)</p> Signup and view all the answers

What aspect of data quality should be evaluated to address customers receiving excessive marketing communications?

<p>Duplication of customer records (D)</p> Signup and view all the answers

What should a developer prioritize when selecting a dataset to train an AI model for predicting customer behavior?

<p>Relevance and quality of data (B)</p> Signup and view all the answers

What is a potential risk when AI systems amplify existing biases in data?

<p>Worsening fairness and ethical outcomes (D)</p> Signup and view all the answers

Which of the following is NOT a characteristic of poor data quality?

<p>Completeness (C)</p> Signup and view all the answers

Why is ensuring user consent vital in AI applications regarding personal data?

<p>It respects users' rights concerning their personal information. (D)</p> Signup and view all the answers

What can data duplication lead to in communication with customers?

<p>Confusion and inefficiencies in communication (C)</p> Signup and view all the answers

What should be the first step for Cloud Kicks to prepare its data for AI optimization?

<p>Determine data availability (A)</p> Signup and view all the answers

How does data quality impact AI applications in healthcare?

<p>It enhances accuracy and reliability of medical predictions (A)</p> Signup and view all the answers

Which ethical challenge is linked to the development of AI?

<p>Potential for human bias in algorithms (B)</p> Signup and view all the answers

What is a critical action for mitigating bias in machine learning algorithms?

<p>Training with diverse and representative data (C)</p> Signup and view all the answers

What is the role of data availability in AI projects?

<p>It sets the stage for evaluating the scope and feasibility of the projects (A)</p> Signup and view all the answers

What is a common misconception about AI algorithms in relation to bias?

<p>They inherently reflect the biases present in training data (A)</p> Signup and view all the answers

Why is it important to ensure privacy and compliance in AI applications?

<p>It can enhance public trust in AI technologies (B)</p> Signup and view all the answers

What outcome can poor data quality lead to in AI decision-making?

<p>Inaccurate and potentially harmful results (B)</p> Signup and view all the answers

Flashcards

Data Quality Impact on AI Trustworthiness

High-quality data improves the reliability and credibility of AI-driven decisions, building user trust.

Data Quality Dimension: Consistency

Data values should be uniform and follow standards across records. Variations like multiple state values are a consistency issue.

AI Bias Mitigation

Using guidelines and best practices for fair and ethical AI development to avoid bias.

Trusted AI Principles

Guidelines and best practices to develop and use AI ethically.

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High-Quality Data Characteristics

Accurate, complete, consistent, relevant, and timely data for the AI task.

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AI Data Quality

Refers to the accuracy, completeness, and consistency of data used for training and operating AI models.

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Inconsistent Data

Data values that vary or don't follow a common standard.

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Impact of Data on AI Decisions

Accuracy, reliability, and credibility of AI-driven decisions are directly impacted by the quality, consistency, and timeliness of the data.

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AI Data Preparation for Business

First step in using AI to optimize business operations is assessing data availability and quality.

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Data Quality in Healthcare AI

Accurate, complete, consistent, and relevant data is essential for reliable medical predictions.

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AI Ethical Challenges

Possible biases in AI algorithms and lack of transparency in AI decision making are ethical concerns.

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AI Data Availability

Determining what data exists, where it's stored, how it's accessed and maintained is crucial to using AI.

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AI Data Outcomes

Determining the intended outcomes from using AI is a vital step, but may come after data availability has been ascertained.

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AI Bias

AI algorithms can sometimes reflect human biases present in the training data.

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Data Quality Importance (Healthcare)

High-quality data is key to accurate and reliable predictions in healthcare AI applications.

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AI Data Relevance

The data used in AI must be appropriate and applicable to the problem being addressed.

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Bias in AI data

AI systems can unintentionally learn and amplify biases present in the data they are trained on.

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Data quality impact on AI

Inaccurate, incomplete, or inconsistent data can negatively affect AI performance and make predictions less reliable.

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User consent and AI

AI systems must obtain explicit user consent for data collection and usage, or they infringe on privacy.

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Data duplication

Multiple copies of the same data record or value can lead to wasted effort and communication issues.

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Dataset selection for AI

A crucial factor in choosing a dataset to train an AI model is that it must accurately predict current customer behavior.

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AI data privacy

AI systems must not violate user privacy, which includes obtaining explicit consent for data collection/use.

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Communication Inefficiencies

Excessive sales calls and emails indicate data duplication or similar issues in company communications.

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AI Model Accuracy

While AI model accuracy is maintained, response times can be slower than expected.

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Study Notes

Salesforce Al Honesty Guidelines

  • Minimize Al model's carbon footprint and environmental impact during training.
  • Ensure appropriate consent and transparency when using Al-generated responses.
  • Control bias, toxicity, and harmful content with embedded guardrails and guidance.

Cloud Kicks Al Capacity

  • Salesforce Einstein Lead Scoring and Case Classification

Data Quality in Al Implementation

  • Data's role in training and fine-tuning Salesforce Al models is a key consideration.

Preventing Bias in Al

  • Use diverse training data.

Assessing Data Quality for Einstein Prediction Builder

  • Leverage data quality apps from AppExchange.

Developing Trusted Al

  • Create guardrails that mitigate toxicity and protect PII (Personally Identifiable Information).
  • Be transparent when Al has created and automatically delivered content.

Privacy Concerns with Al and CRM Data

  • Critical to consider privacy concerns when dealing with Al and CRM data.

Role of Data Quality in Ethical Al

  • High-quality data is essential for ensuring unbiased and fair Al decisions, preventing discrimination, and promoting ethical use.

Key Components of Data Quality Standard

  • Accuracy
  • Completeness
  • Consistency

Predictive vs Generative Al

  • Predictive Al uses machine learning to classify or predict outputs from its input data.
  • Generative Al uses machine learning to generate new and original output for a given input.

Al Bias

  • Societal bias imposes a system's values on others.

Al Business Objectives

  • Data quality is required to create accurate Al data insights.

Outcomes of Poor Al Data Quality

  • Al model training becomes slower and less efficient.
  • Al models may produce biased or erroneous results.

Benefits of Data Quality and Transparency

  • Chances of bias are mitigated.

Salesforce Al Applications

  • Lead scoring and opportunity forecasting
  • Sales dashboards and reporting
  • Data modeling and management

Al CRM Customer Interactions

  • Provides call summaries to help understand customer interactions

Salesforce Al Ethics (Responsible)

  • Safeguarding human rights and data protection

Salesforce Al Empowerment

  • Augmenting human capabilities

Al Algorithmic Bias

  • Equitable treatment by Al systems

Al Transparency

  • Ensuring users understand the reasoning behind Al recommendations

Factors affecting Al Data Quality

  • Age and consistency of data
  • Volume and granularity of data
  • Accuracy, completeness, and uniqueness of data
  • Source and timeliness of data

Salesforce Al Business Objectives

  • Data is required to create accurate Al data insights.

Data Quality Factors

  • Accuracy, completeness, consistency, and relevance of data
  • Age of the data and its timeliness
  • Volume of data

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Description

Explore the essential guidelines for implementing AI in Salesforce, focusing on minimizing environmental impact, ensuring data quality, and preventing bias. This quiz will cover approaches to developing trusted AI systems while addressing privacy concerns and strategies for effective lead scoring and case classification.

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