Podcast
Questions and Answers
What is machine learning?
What is machine learning?
A datamodel used in Salesforce.
A service leader wants to use AI to help customers resolve their issue quicker in a guided self-serve application. Which Einstein functionality provides the best solutions?
A service leader wants to use AI to help customers resolve their issue quicker in a guided self-serve application. Which Einstein functionality provides the best solutions?
- Einstein Analytics
- Einstein Prediction Builder
- Einstein Vision
- Bots (correct)
Why is it critical to consider privacy concerns when dealing with AI and CRM data?
Why is it critical to consider privacy concerns when dealing with AI and CRM data?
Ensure compliance with laws and regulations.
Which action should be taken to develop and implement trusted generative AI with Salesforce's safety guidelines in mind?
Which action should be taken to develop and implement trusted generative AI with Salesforce's safety guidelines in mind?
What is a potential source of bias in training data AI models?
What is a potential source of bias in training data AI models?
In the context of Salesforce's Trusted AI Principles, what does the principle of Empowerment primarily aim to achieve?
In the context of Salesforce's Trusted AI Principles, what does the principle of Empowerment primarily aim to achieve?
Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of buying specific products; however, data quality is a...
Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of buying specific products; however, data quality is a...
What should be done to prevent bias from entering an AI system when training it?
What should be done to prevent bias from entering an AI system when training it?
What is a key consideration regarding data quality in AI implementations?
What is a key consideration regarding data quality in AI implementations?
Cloud Kicks wants to use AI to enhance its sales processes and customer support. Which capability should they use?
Cloud Kicks wants to use AI to enhance its sales processes and customer support. Which capability should they use?
Which statement exemplifies Salesforce's honesty guideline when training AI models?
Which statement exemplifies Salesforce's honesty guideline when training AI models?
What is a benefit of data quality and transparency as it pertains to bias in generative AI?
What is a benefit of data quality and transparency as it pertains to bias in generative AI?
Cloud Kicks learns of complaints from customers who are receiving too many sales calls and emails. Which data quality dimension should be assessed to reduce these communication inefficiencies?
Cloud Kicks learns of complaints from customers who are receiving too many sales calls and emails. Which data quality dimension should be assessed to reduce these communication inefficiencies?
A business Analyst (BA) wants to improve business by enhancing their sales process and customer support. Which AI application should the BA use to meet their needs?
A business Analyst (BA) wants to improve business by enhancing their sales process and customer support. Which AI application should the BA use to meet their needs?
Cloud Kicks uses Einstein to generate predictions, but is not seeing accurate results. What is the potential reason for this?
Cloud Kicks uses Einstein to generate predictions, but is not seeing accurate results. What is the potential reason for this?
A data quality expert at Cloud Kicks wants to ensure that each new contact contains at least an email address or phone number. Which feature should they use to accomplish this?
A data quality expert at Cloud Kicks wants to ensure that each new contact contains at least an email address or phone number. Which feature should they use to accomplish this?
Cloud Kicks wants to develop a solution to predict customers' product interests on historical data. The company found that employees from one region use a text field to capture the product category, while employees from all other locations use a picklist. Which dimension of data quality is affected in this scenario?
Cloud Kicks wants to develop a solution to predict customers' product interests on historical data. The company found that employees from one region use a text field to capture the product category, while employees from all other locations use a picklist. Which dimension of data quality is affected in this scenario?
Cloud Kicks wants to use an AI model to predict the demand for shoes using historical data and regional characteristics. What is an essential data quality dimension to achieve this goal?
Cloud Kicks wants to use an AI model to predict the demand for shoes using historical data and regional characteristics. What is an essential data quality dimension to achieve this goal?
A sales manager wants to improve their processes using AI in Salesforce. Which application of AI would be most beneficial?
A sales manager wants to improve their processes using AI in Salesforce. Which application of AI would be most beneficial?
How does AI within CRM help sales representatives better understand previous customer interactions?
How does AI within CRM help sales representatives better understand previous customer interactions?
What is the most likely impact that high-quality data will have on customer relationships?
What is the most likely impact that high-quality data will have on customer relationships?
What is the role of Salesforce's Trusted AI principles in the context of CRM systems?
What is the role of Salesforce's Trusted AI principles in the context of CRM systems?
What role does data quality play in ethical use of AI applications?
What role does data quality play in ethical use of AI applications?
What can bias in AI algorithms in CRM lead to?
What can bias in AI algorithms in CRM lead to?
What is an example of ethical debt?
What is an example of ethical debt?
A consultant conducts a series of consequence scanning workshops to support testing diverse datasets. Which Salesforce trusted AI principle is being practiced?
A consultant conducts a series of consequence scanning workshops to support testing diverse datasets. Which Salesforce trusted AI principle is being practiced?
A financial institution plans a campaign for preapproved credit cards. How should they implement Salesforce's trusted AI principle of Transparency?
A financial institution plans a campaign for preapproved credit cards. How should they implement Salesforce's trusted AI principle of Transparency?
Cloud Kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially deflects incoming cases by answering frequently asked questions. Which field of AI is most suitable for this scenario?
Cloud Kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially deflects incoming cases by answering frequently asked questions. Which field of AI is most suitable for this scenario?
What are the key components of the data quality standard?
What are the key components of the data quality standard?
Which best describes the difference between predictive AI and generative AI?
Which best describes the difference between predictive AI and generative AI?
Which type of bias imposes a system's values on others?
Which type of bias imposes a system's values on others?
What is the role of data quality in achieving AI business objectives?
What is the role of data quality in achieving AI business objectives?
What is a potential outcome of using poor-quality data in AI applications?
What is a potential outcome of using poor-quality data in AI applications?
The Cloud Kicks technical team is assessing the effectiveness of their AI development process. Which established Salesforce Ethical Maturity Model should the team use to guide the development of trusted AI solutions?
The Cloud Kicks technical team is assessing the effectiveness of their AI development process. Which established Salesforce Ethical Maturity Model should the team use to guide the development of trusted AI solutions?
A marketing manager wants to use AI to better engage their customers. Which functionality provides the best solution?
A marketing manager wants to use AI to better engage their customers. Which functionality provides the best solution?
Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias and ethical considerations?
Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias and ethical considerations?
How does a data quality assessment impact business outcomes for companies using AI?
How does a data quality assessment impact business outcomes for companies using AI?
What is a key challenge of human-AI collaboration in decision-making?
What is a key challenge of human-AI collaboration in decision-making?
A system admin recognizes the need to put a data management strategy in place. What is the key component of a data management strategy?
A system admin recognizes the need to put a data management strategy in place. What is the key component of a data management strategy?
What is a benefit of diverse, balanced, and large datasets?
What is a benefit of diverse, balanced, and large datasets?
What are the three commonly used examples of AI in CRM?
What are the three commonly used examples of AI in CRM?
Cloud Kicks wants to optimize its business operations by incorporating AI into CRM. What should the company do first to prepare its data for use with AI?
Cloud Kicks wants to optimize its business operations by incorporating AI into CRM. What should the company do first to prepare its data for use with AI?
A healthcare company implements an algorithm to analyze patient data and assist in medical diagnosis. Which primary role does data quality play in this AI application?
A healthcare company implements an algorithm to analyze patient data and assist in medical diagnosis. Which primary role does data quality play in this AI application?
What are some of the ethical challenges associated with AI development?
What are some of the ethical challenges associated with AI development?
Cloud Kicks discovered multiple variations of state and country values in contact records. Which data quality dimension is affected by this issue?
Cloud Kicks discovered multiple variations of state and country values in contact records. Which data quality dimension is affected by this issue?
Which Salesforce feature emphasizes the importance of AI being paired with human ability?
Which Salesforce feature emphasizes the importance of AI being paired with human ability?
Which of the following is a key consideration when implementing AI in Salesforce for improving sales forecasting?
Which of the following is a key consideration when implementing AI in Salesforce for improving sales forecasting?
Which of the following is NOT a Salesforce AI product?
Which of the following is NOT a Salesforce AI product?
How does Salesforce AI primarily enhance the user experience in sales processes?
How does Salesforce AI primarily enhance the user experience in sales processes?
When integrating Salesforce AI into an existing system, which of the following challenges might a company face?
When integrating Salesforce AI into an existing system, which of the following challenges might a company face?
What factors can determine the quality of data used for training AI models?
What factors can determine the quality of data used for training AI models?
What is a key milestone in the Ethical AI Practice Maturity Model?
What is a key milestone in the Ethical AI Practice Maturity Model?
What is data cleansing in the context of generative AI in CRM?
What is data cleansing in the context of generative AI in CRM?
What are Einstein Bots?
What are Einstein Bots?
What is Einstein Knowledge?
What is Einstein Knowledge?
What is Einstein Prediction Builder?
What is Einstein Prediction Builder?
What is the benefit of using Salesforce AI for your business?
What is the benefit of using Salesforce AI for your business?
What is the difference between Einstein Discovery and Einstein Analytics?
What is the difference between Einstein Discovery and Einstein Analytics?
What is the difference between Einstein Vision and Einstein Prediction?
What is the difference between Einstein Vision and Einstein Prediction?
How can you use Salesforce AI to build predictive models?
How can you use Salesforce AI to build predictive models?
How can you use Salesforce AI to detect fraud and security threats?
How can you use Salesforce AI to detect fraud and security threats?
What is a sensitive variable that can esc to bias?
What is a sensitive variable that can esc to bias?
Cloud Kicks uses Einstein to generate predictions but is not seeing accurate results. What to a potential reason for this?
Cloud Kicks uses Einstein to generate predictions but is not seeing accurate results. What to a potential reason for this?
A Salesforce administrator creates a new field to capture an order's destination country. Which type should they use to ensure data quality?
A Salesforce administrator creates a new field to capture an order's destination country. Which type should they use to ensure data quality?
A customer using Einstein Prediction Builder is confused about a certain prediction was made. Following Salesforce's Trusted AI Principles of Transparency, which customer information should be accessible on the Salesforce Platform?
A customer using Einstein Prediction Builder is confused about a certain prediction was made. Following Salesforce's Trusted AI Principles of Transparency, which customer information should be accessible on the Salesforce Platform?
How does the 'right of least privilege' reduce risk of handling sensitive personal data?
How does the 'right of least privilege' reduce risk of handling sensitive personal data?
What is the best method to safeguard customer data privacy?
What is the best method to safeguard customer data privacy?
What is the key difference between generative and predictive AI?
What is the key difference between generative and predictive AI?
What is a key benefit of effective interaction between humans and AI systems?
What is a key benefit of effective interaction between humans and AI systems?
What is a key characteristic of machine learning in the context of AI capabilities?
What is a key characteristic of machine learning in the context of AI capabilities?
Cloud Kicks wants to ensure that multiple records for the same customer are removed in Salesforce. Which feature should be used to accomplish this?
Cloud Kicks wants to ensure that multiple records for the same customer are removed in Salesforce. Which feature should be used to accomplish this?
An administrator at Cloud Kicks wants to ensure that a field is set up on the customer record so their preferred name can be captured. Which Salesforce field type should the administrator use to accomplish this?
An administrator at Cloud Kicks wants to ensure that a field is set up on the customer record so their preferred name can be captured. Which Salesforce field type should the administrator use to accomplish this?
What is a possible outcome of poor data quality?
What is a possible outcome of poor data quality?
To avoid introducing unintended bias to an AI model, which type of data should be omitted?
To avoid introducing unintended bias to an AI model, which type of data should be omitted?
What is an implication of user consent in regard to AI data privacy?
What is an implication of user consent in regard to AI data privacy?
How does data quality impact the trustworthiness of AI-driven decisions?
How does data quality impact the trustworthiness of AI-driven decisions?
A developer is tasked with selecting a suitable dataset for training an AI model in Salesforce to accurately predict current customer behavior. What is a crucial factor that the developer should consider during selection?
A developer is tasked with selecting a suitable dataset for training an AI model in Salesforce to accurately predict current customer behavior. What is a crucial factor that the developer should consider during selection?
In Salesforce’s AI ethics, what does the principle ‘Responsible’ emphasize?
In Salesforce’s AI ethics, what does the principle ‘Responsible’ emphasize?
In the context of Salesforce AI, what does ‘Empowerment’ emphasize?
In the context of Salesforce AI, what does ‘Empowerment’ emphasize?
What is the primary concern when dealing with ‘Algorithmic Bias’ in Salesforce AI?
What is the primary concern when dealing with ‘Algorithmic Bias’ in Salesforce AI?
In the context of Salesforce AI, what does ‘Transparency’ emphasize?
In the context of Salesforce AI, what does ‘Transparency’ emphasize?
Flashcards
What is machine learning?
What is machine learning?
A datamodel used in Salesforce.
Which Einstein functionality provides solutions for guided self-service applications?
Which Einstein functionality provides solutions for guided self-service applications?
Einstein Bots, which are AI-powered chatbots that can help customers resolve their issues quickly and efficiently.
Why are privacy concerns critical in AI and CRM data?
Why are privacy concerns critical in AI and CRM data?
It's important to ensure compliance with laws and regulations.
What action should be taken to develop and implement trusted generative AI?
What action should be taken to develop and implement trusted generative AI?
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What is a potential source of bias in AI training data?
What is a potential source of bias in AI training data?
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What is the primary goal of the Empowerment principle in Salesforce's Trusted AI Principles?
What is the primary goal of the Empowerment principle in Salesforce's Trusted AI Principles?
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How can you address data quality issues for Einstein Prediction Builder?
How can you address data quality issues for Einstein Prediction Builder?
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What can be done to prevent bias from entering an AI system?
What can be done to prevent bias from entering an AI system?
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What is a key consideration regarding data quality in AI implementations?
What is a key consideration regarding data quality in AI implementations?
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Which Einstein capability can enhance sales processes and customer support?
Which Einstein capability can enhance sales processes and customer support?
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Which statement embodies Salesforce's Honesty guideline when training AI models?
Which statement embodies Salesforce's Honesty guideline when training AI models?
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What is a benefit of data quality and transparency regarding bias in generative AI?
What is a benefit of data quality and transparency regarding bias in generative AI?
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Which data quality dimension should be assessed to reduce communication inefficiencies?
Which data quality dimension should be assessed to reduce communication inefficiencies?
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Which AI applications can improve business processes by enhancing sales and customer support?
Which AI applications can improve business processes by enhancing sales and customer support?
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What is a potential reason for inaccurate predictions using Einstein?
What is a potential reason for inaccurate predictions using Einstein?
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Which feature can ensure each new contact has at least an email address or phone number?
Which feature can ensure each new contact has at least an email address or phone number?
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Which data quality dimension is affected by inconsistent data capture methods used by employees in different regions?
Which data quality dimension is affected by inconsistent data capture methods used by employees in different regions?
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What essential data quality dimension is crucial for predicting shoe demand using historical data and regional characteristics?
What essential data quality dimension is crucial for predicting shoe demand using historical data and regional characteristics?
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Which AI applications can enhance sales processes for a sales manager?
Which AI applications can enhance sales processes for a sales manager?
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How does AI within CRM help sales representatives understand previous customer interactions?
How does AI within CRM help sales representatives understand previous customer interactions?
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What is the most likely impact of high-quality data on customer relationships?
What is the most likely impact of high-quality data on customer relationships?
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What is the role of Salesforce's Trusted AI Principles within CRM systems?
What is the role of Salesforce's Trusted AI Principles within CRM systems?
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What role does data quality play in the ethical use of AI applications?
What role does data quality play in the ethical use of AI applications?
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What can bias in AI algorithms lead to in CRM?
What can bias in AI algorithms lead to in CRM?
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What is an example of ethical debt?
What is an example of ethical debt?
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Which Salesforce Trusted AI principle is being practiced when conducting consequence scanning workshops to support testing diverse datasets?
Which Salesforce Trusted AI principle is being practiced when conducting consequence scanning workshops to support testing diverse datasets?
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How can Transparency be implemented in a financial institution's preapproved credit card campaign?
How can Transparency be implemented in a financial institution's preapproved credit card campaign?
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Which field of AI is most suitable for a chatbot that answers frequently asked questions?
Which field of AI is most suitable for a chatbot that answers frequently asked questions?
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What are the key components of the data quality standard?
What are the key components of the data quality standard?
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What is the difference between predictive AI and generative AI?
What is the difference between predictive AI and generative AI?
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Which type of bias imposes a system's values on others?
Which type of bias imposes a system's values on others?
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What is the role of data quality in achieving AI business objectives?
What is the role of data quality in achieving AI business objectives?
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What is a potential outcome of using poor-quality data in AI applications?
What is a potential outcome of using poor-quality data in AI applications?
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Which established Salesforce Ethical Maturity Model should be used to guide the development of trusted AI solutions?
Which established Salesforce Ethical Maturity Model should be used to guide the development of trusted AI solutions?
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Which functionality can help a marketing manager better engage customers using AI?
Which functionality can help a marketing manager better engage customers using AI?
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What data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias?
What data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias?
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How does a data quality assessment impact business outcomes for companies using AI?
How does a data quality assessment impact business outcomes for companies using AI?
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What is a key challenge of human-AI collaboration in decision making?
What is a key challenge of human-AI collaboration in decision making?
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What is a key component of a data management strategy?
What is a key component of a data management strategy?
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What is a benefit of diverse, balanced, and large datasets?
What is a benefit of diverse, balanced, and large datasets?
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What are three commonly used examples of AI in CRM?
What are three commonly used examples of AI in CRM?
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What should a company do first to prepare its data for use with AI in CRM?
What should a company do first to prepare its data for use with AI in CRM?
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Which primary role does data quality play in an AI application used for medical diagnosis?
Which primary role does data quality play in an AI application used for medical diagnosis?
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What are some ethical challenges associated with AI development?
What are some ethical challenges associated with AI development?
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Which data quality dimension is affected by inconsistent data capture methods for state and country values in contact records?
Which data quality dimension is affected by inconsistent data capture methods for state and country values in contact records?
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How is natural language processing (NLP) used in the context of AI capabilities?
How is natural language processing (NLP) used in the context of AI capabilities?
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What is an example of Salesforce's Trusted AI Principle of Inclusivity in practice?
What is an example of Salesforce's Trusted AI Principle of Inclusivity in practice?
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Which data quality dimension is essential for a custom service analytics application that relies on accurate case data?
Which data quality dimension is essential for a custom service analytics application that relies on accurate case data?
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What should organizations do to ensure data quality for their AI initiatives?
What should organizations do to ensure data quality for their AI initiatives?
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Which Einstein capability uses emails to create content for Knowledge articles?
Which Einstein capability uses emails to create content for Knowledge articles?
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Which type of bias results from data being labeled according to stereotypes?
Which type of bias results from data being labeled according to stereotypes?
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Which potentially sensitive attribute is an example of an immutable trait?
Which potentially sensitive attribute is an example of an immutable trait?
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How will incomplete data quality impact product recommendations for a company facing incomplete customer records?
How will incomplete data quality impact product recommendations for a company facing incomplete customer records?
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What are some key benefits of AI in improving customer experiences in CRM?
What are some key benefits of AI in improving customer experiences in CRM?
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How does an organization benefit from using AI to personalize the shopping experience of online customers?
How does an organization benefit from using AI to personalize the shopping experience of online customers?
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Which approach aligns with Salesforce's Trusted AI Principles of Inclusivity for testing a new AI model?
Which approach aligns with Salesforce's Trusted AI Principles of Inclusivity for testing a new AI model?
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Which data quality dimension is affected by inconsistent data capture methods for product categories across different regions?
Which data quality dimension is affected by inconsistent data capture methods for product categories across different regions?
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What should a company consider doing to minimize potential AI bias while implementing AI features in Salesforce?
What should a company consider doing to minimize potential AI bias while implementing AI features in Salesforce?
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Which features of Einstein enhance sales efficiency and effectiveness?
Which features of Einstein enhance sales efficiency and effectiveness?
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Which type of bias is most likely to be encountered when recommending shoes based on the color of previously purchased items?
Which type of bias is most likely to be encountered when recommending shoes based on the color of previously purchased items?
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What is the main focus of the Accountability principle in Salesforce's Trusted AI Principles?
What is the main focus of the Accountability principle in Salesforce's Trusted AI Principles?
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What is a sensitive variable that can lead to bias?
What is a sensitive variable that can lead to bias?
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Which functionality provides the best solution for a marketing manager who wants to use AI to better engage their customers?
Which functionality provides the best solution for a marketing manager who wants to use AI to better engage their customers?
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Which field type should be used to ensure data quality for a new field capturing an order's destination country?
Which field type should be used to ensure data quality for a new field capturing an order's destination country?
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Following Salesforce's Trusted AI Principles of Transparency, which customer information should be accessible on the Salesforce Platform?
Following Salesforce's Trusted AI Principles of Transparency, which customer information should be accessible on the Salesforce Platform?
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How does the "right of least privilege" reduce the risk of handling sensitive personal data?
How does the "right of least privilege" reduce the risk of handling sensitive personal data?
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What is the best method to safeguard customer data privacy?
What is the best method to safeguard customer data privacy?
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What is the key difference between generative and predictive AI?
What is the key difference between generative and predictive AI?
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What is a key benefit of effective interaction between humans and AI systems?
What is a key benefit of effective interaction between humans and AI systems?
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What is a key characteristic of machine learning in the context of AI capabilities?
What is a key characteristic of machine learning in the context of AI capabilities?
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Which feature should be used to ensure that multiple records for the same customer are removed in Salesforce?
Which feature should be used to ensure that multiple records for the same customer are removed in Salesforce?
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Which Salesforce field type should be used to capture a customer's preferred name?
Which Salesforce field type should be used to capture a customer's preferred name?
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What is a possible outcome of poor data quality?
What is a possible outcome of poor data quality?
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To avoid introducing unintended bias to an AI model, which type of data should be omitted?
To avoid introducing unintended bias to an AI model, which type of data should be omitted?
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What is an implication of user consent regarding AI data privacy?
What is an implication of user consent regarding AI data privacy?
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How does data quality impact the trustworthiness of AI-driven decisions?
How does data quality impact the trustworthiness of AI-driven decisions?
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Which data quality dimension should be assessed to reduce communication inefficiencies due to too many customer calls and emails?
Which data quality dimension should be assessed to reduce communication inefficiencies due to too many customer calls and emails?
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What is a crucial factor to consider when selecting a suitable dataset for training an AI model in Salesforce to predict customer behavior accurately?
What is a crucial factor to consider when selecting a suitable dataset for training an AI model in Salesforce to predict customer behavior accurately?
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In Salesforce's AI ethics, what does the principle 'Responsible' emphasize?
In Salesforce's AI ethics, what does the principle 'Responsible' emphasize?
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In the context of Salesforce AI, what does 'Empowerment' emphasize?
In the context of Salesforce AI, what does 'Empowerment' emphasize?
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What is the primary concern when dealing with 'Algorithmic Bias' in Salesforce AI?
What is the primary concern when dealing with 'Algorithmic Bias' in Salesforce AI?
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In the context of Salesforce AI, what does 'Transparency' emphasize?
In the context of Salesforce AI, what does 'Transparency' emphasize?
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Which Salesforce feature emphasizes the importance of AI being paired with human ability?
Which Salesforce feature emphasizes the importance of AI being paired with human ability?
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Which of the following is a key consideration when implementing AI in Salesforce for improving sales forecasting?
Which of the following is a key consideration when implementing AI in Salesforce for improving sales forecasting?
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Which of the following is NOT a Salesforce AI product?
Which of the following is NOT a Salesforce AI product?
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How does Salesforce AI primarily enhance the user experience in sales processes?
How does Salesforce AI primarily enhance the user experience in sales processes?
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When integrating Salesforce AI into an existing system, which of the following challenges might a company face?
When integrating Salesforce AI into an existing system, which of the following challenges might a company face?
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What factors can determine the quality of data used for training AI models?
What factors can determine the quality of data used for training AI models?
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What is a key milestone in the Ethical AI Practice Maturity Model?
What is a key milestone in the Ethical AI Practice Maturity Model?
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What is data cleansing in the context of generative AI in CRM?
What is data cleansing in the context of generative AI in CRM?
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What are Einstein Bots?
What are Einstein Bots?
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What is Einstein Knowledge?
What is Einstein Knowledge?
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What is Einstein Prediction Builder?
What is Einstein Prediction Builder?
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What is the benefit of using Salesforce AI for your business?
What is the benefit of using Salesforce AI for your business?
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What is the difference between Einstein Discovery and Einstein Analytics?
What is the difference between Einstein Discovery and Einstein Analytics?
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What is the difference between Einstein Vision and Einstein Prediction?
What is the difference between Einstein Vision and Einstein Prediction?
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How can you use Salesforce AI to build predictive models?
How can you use Salesforce AI to build predictive models?
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How can you use Salesforce AI to detect fraud and security threats?
How can you use Salesforce AI to detect fraud and security threats?
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What are Salesforce's Trusted AI Principles?
What are Salesforce's Trusted AI Principles?
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What is Data Cleansing?
What is Data Cleansing?
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What does Transparency emphasize in Salesforce AI?
What does Transparency emphasize in Salesforce AI?
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What does Inclusivity emphasize in Salesforce AI?
What does Inclusivity emphasize in Salesforce AI?
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What is Data Management?
What is Data Management?
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What does Empowerment emphasize in Salesforce AI?
What does Empowerment emphasize in Salesforce AI?
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What is Natural Language Processing (NLP)?
What is Natural Language Processing (NLP)?
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What does Responsible emphasize in Salesforce's AI ethics?
What does Responsible emphasize in Salesforce's AI ethics?
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What is Biased Data?
What is Biased Data?
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What is Einstein's Generate feature?
What is Einstein's Generate feature?
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What is Predictive AI?
What is Predictive AI?
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What is Einstein Anomaly Detection?
What is Einstein Anomaly Detection?
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What is Generative AI?
What is Generative AI?
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What is Einstein Analytics?
What is Einstein Analytics?
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What is Data Cleansing?
What is Data Cleansing?
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What does Accountability emphasize in Salesforce's Trusted AI Principles?
What does Accountability emphasize in Salesforce's Trusted AI Principles?
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What is Data Management?
What is Data Management?
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What does Consistency mean in data quality?
What does Consistency mean in data quality?
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What are Salesforce's Trusted AI Principles?
What are Salesforce's Trusted AI Principles?
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What is Natural Language Processing (NLP)?
What is Natural Language Processing (NLP)?
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What is Accuracy in data quality?
What is Accuracy in data quality?
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What is Completeness in data quality?
What is Completeness in data quality?
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Study Notes
Machine Learning in Salesforce
- Machine learning is a data model used in Salesforce.
- A service leader can use AI to help customers resolve issues quicker through a guided self-serve application. This is best done with bots.
- Privacy concerns are critical when dealing with AI and CRM data to ensure compliance with laws and regulations.
- Trusted generative AI within Salesforce can be developed by creating guardrails to mitigate toxicity and protect personally identifiable information (PII).
- A business analyst can improve business by enhancing sales process and customer support via lead scoring, opportunity forecasting, and case classification.
Bias in Training Data
- Data skewed towards a particular demographic or source can be a potential source of bias in training data for AI models.
- Data quality is a key consideration regarding AI implementations. Data's role in training and fine-tuning Salesforce AI models.
- Data quality needs to be consistent, reliable, and free of inaccuracies.
- Ensure diversity in training data to prevent bias.
- Poor quality data can lead to inacurate recommendations.
Data Quality in Al Implementations
- Data quality is a key consideration regarding AI implementations. Data's role in training and fine-tuning Salesforce AI models.
- Salesforce's honesty guideline emphasizes ensuring appropriate consent and transparency when using AI-generated responses when training AI models.
- Data quality and transparency help mitigate bias in generative AI.
- Data quality issues with sales calls and emails can be resolved by assessing communication data, and ensuring consistency in data like customer records and product categories.
Al in Sales Processes and Customer Support
- Cloud Kicks can use AI to enhance sales processes and customer support by leveraging capabilities such as Einstein lead scoring and case classification.
- Data quality is critically important to drive accurate results.
- Al can be used to improve customer experience and interactions.
- Al can be used to improve customer trust and increase satisfaction.
- Ensuring correct data formats (like consistency in capturing product category) is critical for AI initiatives.
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