Sales Process and Conversion Rates

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Questions and Answers

What is the key difference between proactive and reactive improvement mentioned in the text?

  • Proactive improvement is only applicable in business settings, while reactive improvement applies to personal growth.
  • Proactive improvement is based on immediate responses, while reactive improvement emphasizes long-term strategies.
  • Proactive improvement involves quick fixes to problems, while reactive improvement requires long-term planning.
  • Proactive improvement focuses on preventing issues before they occur, while reactive improvement deals with issues after they arise. (correct)

Why might a business consider discounting its products according to the text?

  • To avoid making a profit
  • To increase the average ticket size
  • To reduce the quality of the product
  • To make sales faster or convert more deals (correct)

What is mentioned as a challenge in controlling the average ticket size?

  • Matching the user needs (correct)
  • Adjusting the volume of sales
  • Maintaining customer loyalty
  • Avoiding discounts

Why is increasing volume suggested as a short-term strategy in the text?

<p>To maintain average ticket size (B)</p> Signup and view all the answers

How does increasing volume differ from increasing average ticket size according to the text?

<p>Volume increases help reach quotas, while average ticket size impacts conversion rates. (C)</p> Signup and view all the answers

Why does the text suggest that increasing volume is more controllable than increasing average ticket size?

<p>Volume increases are predictable based on user needs, while average ticket changes are not. (C)</p> Signup and view all the answers

What role does understanding conversion rates play in achieving sales targets based on the text?

<p>Conversion rates dictate the number of deals required for sales targets. (A)</p> Signup and view all the answers

'Churn' referred to in the text means:

<p>'Churn' implies losing customers or business due to unsatisfied needs. (B)</p> Signup and view all the answers

'Discovery calls' mentioned in the text are primarily aimed at:

<p>Identifying potential leads for sales (A)</p> Signup and view all the answers

What does 'watching' at the end of the text most likely refer to?

<p>Tracking sales metrics closely (C)</p> Signup and view all the answers

What is the main reason for prioritizing volume increase over average ticket size increase?

<p>To ensure hitting sales targets without changing user needs (B)</p> Signup and view all the answers

Why is understanding conversion rates essential in achieving the sales target in the text?

<p>To predict the number of deals required to reach the target (C)</p> Signup and view all the answers

In the context of the text, what does 'churn' likely refer to?

<p>The loss of customers or decrease in customer retention (D)</p> Signup and view all the answers

What makes increasing volume a more attractive option compared to increasing average ticket size?

<p>It allows for better control and maintains current conversion rates (D)</p> Signup and view all the answers

Why is increasing discounts discouraged in the text when trying to improve sales?

<p>It leads to an increase in customer churn (A)</p> Signup and view all the answers

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