Sales Concepts Quiz

Essential Sales Knowledge for Success

• Knowing your customers is crucial for matching your product's benefits with their needs.
• Knowledge of your company's history, policies, procedures, distribution systems, promotional activities, pricing practices, and technology helps project an expert image to prospects.
• Becoming an expert on your company's products and competitors is a major component of sales knowledge.
• Understanding the channel of distribution and each channel member (reseller or middleman) is vital.
• Sales promotion involves activities or materials to create sales for goods or services, including consumer and trade sales promotion.
• Establishing the price of a product is an important part of a comprehensive marketing strategy.
• A successful salesperson needs to be knowledgeable about their products, service and credit policies, pricing, competition, industry, and economy.
• Technology helps salespeople increase productivity, effectiveness, and access information more efficiently.
• The Internet and World Wide Web provide access to information on millions of topics through websites developed by individuals, companies, government agencies, schools, and other organizations.
• Increased worldwide interaction requires access to and exchange of data on a global basis, presenting new opportunities.
• Salespeople must have the right information, at the right time, in the right place, especially when traveling far from home.
• Corporate strategy relies on efficiency, which can make or break a business.

The text discusses the importance of sales knowledge and understanding various aspects of a business in order to effectively sell products. It emphasizes the need to know customers, the company, the product, resellers, competition, industry, and economy. Sales promotion, pricing, and technology are also highlighted as important factors in sales. The text mentions the role of the internet and the World Wide Web in providing access to information and enhancing global service.