Sales Cloud and Marketing Cloud Integration Quiz
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Questions and Answers

What are the two prerequisites for configuring Social Studio that the Marketing Cloud admin should consider?

  • Bitly URL Shortener and Facebook ad manager
  • Bitly URL Shortener and login details for each social media account (correct)
  • Google URL shortener and login details for each social media account
  • Google URL shortener and Facebook ad manager

    • If a customer wants Sales Cloud users to create and send Marketing Cloud emails, which two recommendations should the consultant make?

  • Enable deep linking in Marketing Cloud Connect configuration and ensure each user has a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user (correct)
  • Ensure each user has a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user, and ensure each Sales Cloud user has a System Administrator Profile and a Role at the top of the Role Hierarchy
  • Enable deep linking in Marketing Cloud Connect configuration and enable the Create Email feature on the user Profile in the Sales Cloud
  • Enable the Create Email feature on the user Profile in the Sales Cloud and ensure each Sales Cloud user has a System Administrator Profile and a Role at the top of the Role Hierarchy

    • Which three items will the Validate functionality check in an email message?

  • Each content area specified in a dynamic content rule exists, words or phrases used may trigger spam filters, and correct syntax is used on any AMPScript in the email's code (correct)
  • Each content area specified in a dynamic content rule exists, grammar and spelling in the email text is correct, and correct syntax is used on any AMPScript in the email's code
  • Each content area specified in a dynamic content rule exists, words or phrases used may trigger spam filters, and grammar and spelling in the email text is correct
  • Words or phrases used may trigger spam filters, grammar and spelling in the email text is correct, and correct syntax is used on any AMPScript in the email's code

    • Which of the following is NOT checked by the Validate functionality in an email message?

    <p>Grammar and spelling in the email text</p> Signup and view all the answers

    What is the purpose of the Validate functionality in Marketing Cloud?

    <p>To check the email content for potential spam triggers and ensure proper syntax of AMPScript and dynamic content</p> Signup and view all the answers

    Which of the following statements about the Validate functionality in Marketing Cloud is NOT true?

    <p>It checks for correct grammar and spelling in the email text</p> Signup and view all the answers

    What is a key consideration for setting up a Send Log data extension for long term success?

    <p>Logging attribute data necessary for auditing communications</p> Signup and view all the answers

    How can a Marketing Cloud admin automatically unsubscribe customers who request to be removed from the mailing list?

    <p>Ensuring a Custom response is enabled for Automated Response in Reply Mail Management</p> Signup and view all the answers

    Why could Northern Trail Outfitters be at 75% utilization for their annual Super Messages?

    <p>Each email consumes five super messages when sending below a certain threshold</p> Signup and view all the answers

    For each Commercial send, what elements of CAN-SPAM should the Marketing Cloud admin ensure are present?

    <p>Business name and physical mailing address</p> Signup and view all the answers

    Which activity would allow Northern Trail Outfitters to build an email journey with the fewest activities possible?

    <p>Join</p> Signup and view all the answers

    To improve maintainability of email content, what does Northern Trail Outfitters want to do regarding their initial welcome email?

    <p>Use 3 completely different emails</p> Signup and view all the answers

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