Sales Cloud and Marketing Cloud Integration Quiz

Questions and Answers

What are the two prerequisites for configuring Social Studio that the Marketing Cloud admin should consider?

Bitly URL Shortener and login details for each social media account

If a customer wants Sales Cloud users to create and send Marketing Cloud emails, which two recommendations should the consultant make?

Enable deep linking in Marketing Cloud Connect configuration and ensure each user has a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user

Which three items will the Validate functionality check in an email message?

Each content area specified in a dynamic content rule exists, words or phrases used may trigger spam filters, and correct syntax is used on any AMPScript in the email's code

Which of the following is NOT checked by the Validate functionality in an email message?

Grammar and spelling in the email text Signup and view all the answers

What is the purpose of the Validate functionality in Marketing Cloud?

To check the email content for potential spam triggers and ensure proper syntax of AMPScript and dynamic content Signup and view all the answers

Which of the following statements about the Validate functionality in Marketing Cloud is NOT true?

It checks for correct grammar and spelling in the email text Signup and view all the answers

What is a key consideration for setting up a Send Log data extension for long term success?

Logging attribute data necessary for auditing communications Signup and view all the answers

How can a Marketing Cloud admin automatically unsubscribe customers who request to be removed from the mailing list?

Ensuring a Custom response is enabled for Automated Response in Reply Mail Management Signup and view all the answers

Why could Northern Trail Outfitters be at 75% utilization for their annual Super Messages?

Each email consumes five super messages when sending below a certain threshold Signup and view all the answers

For each Commercial send, what elements of CAN-SPAM should the Marketing Cloud admin ensure are present?

Business name and physical mailing address Signup and view all the answers

Which activity would allow Northern Trail Outfitters to build an email journey with the fewest activities possible?

Join Signup and view all the answers

To improve maintainability of email content, what does Northern Trail Outfitters want to do regarding their initial welcome email?

Use 3 completely different emails Signup and view all the answers