Podcast
Questions and Answers
Using multiple sales channels can have a negative impact on the health of a business.
Using multiple sales channels can have a negative impact on the health of a business.
False (B)
Nearly half of shoppers say they shop on more than one channel.
Nearly half of shoppers say they shop on more than one channel.
False (B)
It is unnecessary to conduct regular sales analyses when using multiple sales channels.
It is unnecessary to conduct regular sales analyses when using multiple sales channels.
False (B)
Selling through distributors and affiliates is considered direct sales channel.
Selling through distributors and affiliates is considered direct sales channel.
The more places a business sells, the fewer opportunities it has to showcase its products and services.
The more places a business sells, the fewer opportunities it has to showcase its products and services.
Using only a single sales channel is the most common approach for organizations.
Using only a single sales channel is the most common approach for organizations.
Direct sales channels involve working with third-party retailers or online marketplaces like Amazon.
Direct sales channels involve working with third-party retailers or online marketplaces like Amazon.
Indirect sales channels expand to include wholesalers, online marketplaces like eBay, and distribution companies.
Indirect sales channels expand to include wholesalers, online marketplaces like eBay, and distribution companies.
A wholesale sales strategy involves selling products directly to individual customers.
A wholesale sales strategy involves selling products directly to individual customers.
The use of different sales channels does not impact marketing strategies but only affects distribution methods.
The use of different sales channels does not impact marketing strategies but only affects distribution methods.
Developing a pricing strategy and establishing payment terms are crucial steps when starting in wholesale selling.
Developing a pricing strategy and establishing payment terms are crucial steps when starting in wholesale selling.
Brick-and-mortar retail sales involve exclusively online selling through a digital checkout system.
Brick-and-mortar retail sales involve exclusively online selling through a digital checkout system.
