Podcast
Questions and Answers
Which of the following was NOT a key element in the initial success of Antonio Rodilla's sandwich business?
Which of the following was NOT a key element in the initial success of Antonio Rodilla's sandwich business?
- Public appeal of the flavour combination
- Offering a wide range of beverage options including roasting coffee (correct)
- Focusing on Mediterranean cuisine
- Combining fast food with artisanal methods
Rodilla's expansion strategy involved solely opening new stores without adopting a franchise model.
Rodilla's expansion strategy involved solely opening new stores without adopting a franchise model.
False (B)
Name three third-party companies mentioned that specialize in urban distribution for home delivery services.
Name three third-party companies mentioned that specialize in urban distribution for home delivery services.
Just Eat, Glovo, and Uber Eats
In 2021, Rodilla achieved its ______ funding round, amounting to 450 million euros.
In 2021, Rodilla achieved its ______ funding round, amounting to 450 million euros.
What factor significantly contributed to an increase in online shopping, influencing companies like Rodilla's?
What factor significantly contributed to an increase in online shopping, influencing companies like Rodilla's?
Rodilla had over 100 employees in its first year of operation, according to Glovo's 2022 data
Rodilla had over 100 employees in its first year of operation, according to Glovo's 2022 data
Besides selling sandwiches in their stores, what other services does the company offer through its website?
Besides selling sandwiches in their stores, what other services does the company offer through its website?
What makes Rodilla differentiate themselves from other restaurants?
What makes Rodilla differentiate themselves from other restaurants?
In 1995, Rodilla expanded the business by adopting a ______ model.
In 1995, Rodilla expanded the business by adopting a ______ model.
Match each year with the corresponding financial milestone achieved by the company:
Match each year with the corresponding financial milestone achieved by the company:
Flashcards
Rodilla's origins
Rodilla's origins
Rodilla started selling sandwiches in 1939 combining fast food, artisanal, and Mediterranean cuisine.
Rodilla's service adaptations
Rodilla's service adaptations
Adapting to consumption habits, offering online sales with options for home delivery, in-store pickup, or dining.
Last Mile Delivery
Last Mile Delivery
Refers to the final step of delivering goods from a transportation hub to the end customer's doorstep.
Rodilla's early online growth
Rodilla's early online growth
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Rodillas expansion
Rodillas expansion
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Rodilla's third party delivery
Rodilla's third party delivery
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Study Notes
- In 1939, Antonio Rodilla started selling sandwiches in his store.
- The sandwiches were well-received due to their combination of fast food, artisanal, and Mediterranean cuisine elements.
- This success led to the opening of two new stores, marking the start of expansion.
- In 1995, Rodilla adopted a franchise model, resulting in 150 restaurants in Spain and 3 in Miami by 2020.
- Rodilla also began roasting coffee to differentiate itself through product quality.
- Rodilla has consistently adapted to new consumption habits, offering services like online sales with options for home delivery, in-store pickup, or dining in.
- For home delivery, orders are redirected to third-party urban distribution companies like Just Eat, Glovo, and Uber Eats.
- There has been a surge in online shopping in recent years, especially during the pandemic.
- In the first year, Rodilla did not exceed 10 orders, the team handled many deliveries and stayed connected.
- In 2016, the company had 20 employees and secured 5 million euros in funding.
- In 2018, they received a 115 million euros investment and the app was valued at 300 million euros.
- They later secured two more investments of 150 million euros each and the company was valued at 1 billion euros.
- In 2021, the company achieved the highest funding round in the history of the Spanish digital sector, totaling 450 million euros.
- Question 1: Determine e-commerce implementation advantages and disadvantages for the company based on the case study.
- Question 2: Identify back-office functions and propose actions to ensure their proper operation.
- Question 3: Research and summarize the operations of a delivery company like Glovo, Uber Eats, or Just Eat and assess whether it qualifies as a marketplace and what aspects characterize it and advantages and disadvantages of being on the website.
- Question 4: Define Last Mile Delivery, its challenges, and how companies address them.
- Question 5: Assess whether the company can be considered an exponential business based on the provided data, supported by justification.
- Consider factors, and whether the company fulfills the six fundamental characteristics for exponential growth according to Ismail and colleagues.
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