MICE Industry Overview
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Questions and Answers

Which sub-sector of MICE involves the display of products or promotional materials for purposes of public relations, sales, and/or marketing?

  • Conference
  • Exhibition (correct)
  • Meeting
  • Incentive
  • Which sub-sector of MICE involves a reward event intended to showcase persons who meet or exceed sales or production goals?

  • Conference
  • Exhibition
  • Meeting
  • Incentive (correct)
  • What is a Congress in the context of the MICE industry?

  • A conference with exhibits (correct)
  • A synonym for incentive
  • The European term for an exhibition
  • A type of meeting
  • What does the acronym MICE stand for?

    <p>Meetings, Incentives, Conferences, Conventions</p> Signup and view all the answers

    What type of gathering is a Convention in the context of the MICE industry?

    <p>A gathering in which educational sessions are attended</p> Signup and view all the answers

    What is a Meeting in the context of the MICE industry?

    <p>Gathering for discussion and problem-solving</p> Signup and view all the answers

    Study Notes

    MICE Industry

    • Exhibition/Trade Show: a sub-sector of MICE that involves the display of products or promotional materials for purposes of public relations, sales, and/or marketing.

    Reward Events

    • Incentive Travel: a sub-sector of MICE that involves a reward event intended to showcase persons who meet or exceed sales or production goals.

    Congress and Conventions

    • Congress: a large-scale formal meeting of people with a shared interest or profession, often featuring lectures, discussions, and networking opportunities.
    • Convention: a type of gathering that involves a large group of people coming together for a shared interest or purpose, often featuring keynotes, presentations, and networking opportunities.

    MICE Acronym

    • MICE: Meetings, Incentives, Conventions, Exhibitions.

    Meetings

    • Meeting: a gathering of people with a shared goal or purpose, often involving discussions, collaborations, and decision-making.

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    Description

    Learn about the meetings, incentives, conferences, conventions, and exhibitions (MICE) industry, which is a rapidly growing and lucrative sector within tourism and hospitality. Explore the sub-sectors of MICE, including meetings and conferences, and their purposes.

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