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Questions and Answers
Which sub-sector of MICE involves the display of products or promotional materials for purposes of public relations, sales, and/or marketing?
Which sub-sector of MICE involves a reward event intended to showcase persons who meet or exceed sales or production goals?
What is a Congress in the context of the MICE industry?
What does the acronym MICE stand for?
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What type of gathering is a Convention in the context of the MICE industry?
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What is a Meeting in the context of the MICE industry?
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Study Notes
MICE Industry
- Exhibition/Trade Show: a sub-sector of MICE that involves the display of products or promotional materials for purposes of public relations, sales, and/or marketing.
Reward Events
- Incentive Travel: a sub-sector of MICE that involves a reward event intended to showcase persons who meet or exceed sales or production goals.
Congress and Conventions
- Congress: a large-scale formal meeting of people with a shared interest or profession, often featuring lectures, discussions, and networking opportunities.
- Convention: a type of gathering that involves a large group of people coming together for a shared interest or purpose, often featuring keynotes, presentations, and networking opportunities.
MICE Acronym
- MICE: Meetings, Incentives, Conventions, Exhibitions.
Meetings
- Meeting: a gathering of people with a shared goal or purpose, often involving discussions, collaborations, and decision-making.
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Description
Learn about the meetings, incentives, conferences, conventions, and exhibitions (MICE) industry, which is a rapidly growing and lucrative sector within tourism and hospitality. Explore the sub-sectors of MICE, including meetings and conferences, and their purposes.
